The HEINEKEN Malaysia’s Managing Director, Hans Essaadi celebrates with the newly-crowned Hero of the Year, Daimler Kenn Cagas (The Beer Factory, Kota Kinabalu).
The Heineken® Perfect Pour entries by the finalists of the Heineken® Star Serve National Finals 2017.
"Here at HEINEKEN Malaysia, we have a passion for beer that extends to all stages, from brewing to pouring to consumption. We take great pride in ensuring that all our customers have the best drinking experience possible, and those who serve Heineken® pay as much attention to the quality of the serve as we do brewing Heineken®. That said, pouring beer is an art – it is not just about precision and accuracy of the perfect serve of beer. It is the personality, charisma and quality that these professionals will be tested on,” said HEINEKEN Malaysia’s Managing Director, Hans Essaadi.
5th from left is Andrew Woon, Sales Director of HEINEKEN Malaysia, Hans Essaadi, Managing Director of HEINEKEN Malaysia, and Shereen Teh, National Customer Development Manager On-Trade of HEINEKEN Malaysia, with the eight finalists.
The final scores ended with a tie between Kenn and Richard Jugie from The Sarawak Club in Kuching. Both finalists faced off against each other for the final round of the pouring ritual challenge. Supported by the cheering and excitement from the enthusiastic audience, Kenn came out on top as the best pourer. The 28-year old bartender, who has been bartending for nine years, beat his opponents in the challenge with his positive vibes, charismatic demeanour, entertaining presentation with his pop and lock dance moves, and of course, his pouring precision.
“I had a blast perfecting the pouring and serving skills alongside all the finalists! It was a great experience to be part of the Heineken® Star Serve programme and I am thrilled to be travelling to Amsterdam,” said Kenn.
The panel of judges for the national finals were Malaysia’s Heineken® Draught Master, Gerard Anselm and Star Academy Trainer, Jonathan Chong. The judging criteria included mastering the perfect pint pouring skills and the ability to craft the perfect drinking experience with sophistication in that short period of time.
Star Academy aims to provide knowledge and improve the skillset of our local bartenders to develop their capabilities to world-class standards. This is to provide a better drinking experience to all our consumers and also recognise our bartenders’ passion and dedication to service excellence.
Daimler Kenn Cagas delivering the Heineken® 5-step Perfect Pour during the tie-breaker round of the Heineken® Star Serve National Finals 2017.
For more information on Heineken®, log on to www.Heineken.com/my or follow Heineken® on Instagram (@HeinekenMY) or Facebook (www.facebook.com/Heineken).
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