[Interview] Art Made for the Senses: Karim Noureldin x Samsung Art Store

Can a work of visual art be experienced as sound? For Karim Noureldin, it can. The Swiss artist creates abstract works that guide the eye across the composition like rhythm in music, revealing new details the longer they are viewed. Noureldin describes this as “a visual sound,” an idea rooted in drawing and reflected across works shaped by line, color, surface and space.

Noureldin’s “Brea” (2025) will be presented to view digitally as part of the new Art Basel in Basel 2026 Collection. Available exclusively on Samsung Art Store, the collection presents 24 works by Swiss and Switzerland-based artists represented by eight galleries participating in the fair. “Brea” was chosen for its distinct color palette and use of bold pattern, both central to Noureldin’s broader practice. Samsung Newsroom spoke with Noureldin about drawing, abstraction and what changes when art is experienced at home.

The Sensory Language of “Brea”

▲ “Brea” (2025) reflects Noureldin’s interest in line, color and rhythm, creating what he describes as “a visual sound.” Photo by Finn Curry, courtesy of the artist and von Bartha.

Q. “Brea” (2025) is part of the Art Basel in Basel 2026 Collection on Samsung Art Store. What can you share about the process behind this work?

“Brea” began with the process of drawing as a way to build an imagined space. I created it with pencil because drawing allows me to think, plan, imagine and picture at the same time. I have worked with pencil for a long time and I still see it as one of the most direct ways to begin an idea. The movement of drawing also feels close to writing words by hand.

Working on paper allows me to see a space that is not fully physical yet. I find it easier to create a three-dimensional world in this format than by painting on canvas. This is why drawing has remained so important to me. Its energy has been with me since early in my work as an artist and it is present in “Brea.”

▲ Noureldin works with colored pencil to build spatial density with repeated lines and shifts in color. Photo by Ariel Huber, courtesy of the artist and von Bartha.

Q. How do line, surface and structure work together in “Brea”?

In “Brea,” line, structure and surface are not separate elements. They build on each other. The lines create movement, the surfaces create depth and the structure holds these parts together. Through this relationship, the work can begin to feel like a space the viewer enters through their own perception. The author George Stolz has described “Brea” as creating a kind of spatiality through the way its surfaces come together. I think that is close to how I see the work.

Celebrate Merdeka with Samsung Malaysia’s Biggest Thank You to Malaysians, Worth up to RM2,600!

This Merdeka, Samsung Malaysia Electronics is celebrating the spirit of togetherness by thanking Malaysians for making Samsung the Global No. 1 TV Brand 1, Global No. 1 Soundbar Brand2 and The Most Preferred Washer and Refrigerator Brand in Malaysia3. As a token of appreciation for the continued trust and support, customers can enjoy exclusive rewards and savings when upgrading their homes with Samsung's latest innovations.


From 1 July to 30 September 2026, customers can enjoy Touch 'n Go eWallet rewards, exclusive gifts and bonus incentives across selected Samsung TVs and home appliances. Whether you're creating the perfect space for family gatherings, movie nights or everyday living, Samsung makes it even more rewarding to build a smarter, more connected home this Merdeka.

Visit Samsung Experience Stores, authorized retailers nationwide, or shop online during the campaign period to enjoy these exclusive Merdeka rewards.

Here are the Merdeka promo highlights:

Promotion Highlights (1 July – 30 September 2026)

Gift with Purchase
  • Touch 'n Go eWallet credits worth up to RM1,600
  • Slim Fit Camera (worth RM499)
  • Customizable Bezel (worth up to RM899)
Buy More, Get More

Receive up to RM500 in Touch 'n Go eWallet credits with cross-category purchases

No. of items

TNG Value

2 categories

RM200

3 categories

RM300

4 categories

RM400

5 categories or more

RM500


A Weekend of Fun, Connection and Family Time at Moxy Putrajaya

When was the last time the whole family truly switched off from the usual weekend routine? Between school, work, traffic, errands and endless screen time, finding a moment where everyone can simply relax and enjoy being together can sometimes feel like a challenge. That was exactly why a weekend staycation at Moxy Putrajaya felt like the perfect escape for our family.

With two young teenagers in tow, we were looking for more than just a comfortable room and a place to sleep. We wanted somewhere that would keep the kids entertained, give the parents a chance to unwind and, most importantly, create opportunities for the whole family to spend quality time together. Moxy Putrajaya offered a refreshing take on the traditional hotel experience, combining vibrant design, playful energy and social spaces that made the entire stay feel relaxed, spontaneous and fun.


From the moment we arrived, the atmosphere immediately felt different. The hotel has a youthful and energetic personality that encourages guests to enjoy themselves. The lobby and communal spaces are colourful, lively and designed to bring people together.


Sheraton Imperial Kuala Lumpur Hotel Introduces a Mediterranean Seafood Buffet Dinner & Exciting Merdeka Celebrations

This season, Sheraton Imperial Kuala Lumpur Hotel invites diners to embark on a vibrant culinary journey with Wave & Grill: Mediterranean Seafood Buffet Dinner. The enticing feast brings together the rich, sun-kissed flavors of the Mediterranean with the freshest catch from the sea, creating an immersive and memorable dining experience.

Wave & Grill: Mediterranean Seafood Buffet Dinner

Available for a limited time at Essence Restaurant, Level 1, Sheraton Imperial Kuala Lumpur Hotel, the buffet features an abundant selection of freshly prepared appetizers, colorful salads, artisan breads, grilled specialties, hearty mains, seafood on ice, fresh sashimi and handcrafted desserts.

Seafood paella

Tomahawk

Indulge in succulent tomahawk steak and whole roasted grouper from the carving station, savour Mediterranean favourites such as kebabs and seafood paella, and watch as freshly prepared pasta is tossed and finished tableside in a giant Parmigiano cheese wheel.

A Season of Japan Comes to Pavilion Malls

Pavilion Malls invites visitors to immerse themselves in a celebration of all things Japan as Pavilion Kuala Lumpur, Pavilion Bukit Jalil and Pavilion Damansara Heights come together for Japan Festival 2026. Spanning beloved anime and manga icons, time-honoured matsuri traditions, authentic Japanese cuisine, retail experiences and the fleeting beauty of sakura season, each mall presents its own unique interpretation of Japanese culture, offering visitors fresh experiences to discover throughout the festival.


Whether exploring the vibrant streets of Tokyo, embracing the festive spirit of a traditional matsuri or soaking in the elegance of cherry blossom season, visitors can look forward to a month-long journey through Japan across Pavilion Malls with immersive experiences, exclusive rewards and cultural activities designed for all ages.


"What makes Japanese culture so enduring is its ability to preserve tradition while continually inspiring innovation. Japan Festival 2026 celebrates that unique balance across our three malls, from timeless rituals and craftsmanship to the icons of contemporary pop culture. Through these three distinct celebrations, we hope to bring visitors even closer to the richness of Japanese culture while further enhancing Malaysia's appeal as a vibrant lifestyle destination in conjunction with Visit Malaysia 2026." said Dato' Joyce Yap, Chief Executive Officer of Pavilion Malls.


Pavilion Kuala Lumpur: Tokyo Street Embarks on “Journey to Tokyo” to Celebrate 15 Years with Astro Boy and Immersive Japanese Cultural Experiences

Pavilion Kuala Lumpur marks a milestone this year as Tokyo Street celebrates its 15th anniversary through “Journey to Tokyo”, presented together with Animangaki, the vibrant community that brings together fans of anime, comics and gaming. Having collaborated with many of Japan's most renowned IPs over the years, Tokyo Street continues its mission to deliver authentic experiences that bring Malaysia and Japan closer, marking the occasion by welcoming one of Japanese pop culture's most enduring icons: Astro Boy.

A Trio of Culinary Experiences at Courtyard by Marriott Kuala Lumpur South

This July through September 2026, Courtyard by Marriott Kuala Lumpur South invites guests to discover a season of exceptional dining with three thoughtfully curated culinary experiences. From abundant seafood feasts and leisurely weekend gatherings to a refined Malaysian-inspired afternoon tea, every offering is designed to bring people together over memorable flavours.


SUBSTANCE

SEAFOOD DINNER BUFFET – A MIDWEEK TO WEEKEND FEAST

Seafood lovers can indulge in an extensive all-you-can-eat buffet featuring a generous selection of seafood alongside an enticing array of local favourites and international specialties. Perfect for family gatherings, celebrations or casual evenings with friends, the Seafood Dinner Buffet promises a satisfying dining experience in a contemporary setting.


Available : Every Wednesday to Sunday
Time : 6.30pm – 10.30pm
Promotion Period : 1 July – 30 September 2026
Price : MYR 88 nett per person
Venue : Substance, Level 3

Booking link: Substance SevenRooms

For reservations and enquiries, please call +603 8682 8685 or WhatsApp +6017 863 2012

• Children aged 6-12 years enjoy 50% off the adult price, while those aged 5 and below dine for free.

• Blackout dates apply.

• Other terms and conditions apply.


SUBSTANCE

WEEKEND HI-TEA BUFFET – A WEEKEND WORTH LOOKING FORWARD TO
Related Posts Plugin for WordPress, Blogger...