Introducing NOBO Soy: A New Chapter for Soy Milk

Soy milk has long been a part of everyday life in Malaysia. From kopitiams and street-side stalls, to breakfast tables in our own homes, soy milk is familiar, nostalgic and deeply woven into local food culture. Yet, the soy milk category hasbeen declining as young adults are not drinking as much soy milk.

Created by the team behind Malaysia’s much-loved oat milk brand OATSIDE, NOBO Soy is here to set a new standard for soy milk for the wellness-focused generation. NOBO Soy Milk has higher protein at 4.2g/100ml, which is almost double of typical packedsoy milk and ~40% more than dairy milk, achieved through double-extraction of non-GMO high protein Canadian soybeans. It also has less sugar (<5g/100ml) and a lower beanie taste achieved with flash-cooling technology, all while maintaining clean labels with no added oils, emulsifiers or gums.

Benedict Lim, CEO & Founder, OATSIDE said: “We spent a lot of time sourcing the right soybeans and eventually chose non-GMO, high-protein beans from Canada for their nutrition and flavour. From there, it was about developing a process that could pack more 
soybeans per pack to deliver a creamier texture and higher protein levels without adding ingredients like gums, emulsifiers, oils or protein powders.

Ultimately, our philosophy with NOBO is to be minimalist, and allow soy’s natural richness and nutrition to shine through without unnecessary additives."

Across Asia, we know that there is an increasing focus on nutrition and in particular, protein

consumption, with the wellness-generation keen on improving health and longevity.

Soybeans are a traditional staple but we tend to forget that it’s also a nutrient-dense, plant

-based superfood. They are rich in proteins with a complete essential amino acid profile, rich in fiber, antioxidants and omega 3-6-9. NOBO Soy is focused on taking a minimalist approach to letting an amazing ingredient shine through in the form of soy milk.

Alamanda Shopping Centre Spreads Festive Joy to Pertubuhan Kebajikan Amal Rukaiyah Children This Hari Raya

In observance of the holy month of Ramadan, Alamanda Shopping Centre hosted children from Pertubuhan Kebajikan Amal Rukaiyah for a day of festive shopping and community bonding. This initiative is part of Alamanda’s ongoing commitment to corporate social responsibility (CSR), ensuring that the upcoming Hari Raya Aidilfitri celebration is a joyful experience for underprivileged children.

The afternoon began with a personalised “Baju Raya” shopping experience at Gene Martino, where the children selected their own festive outfits. Adding to the excitement, Bata generously sponsored a new pair of shoes for each child, ensuring they are fully prepared for the upcoming celebrations.

Beyond the shopping, the children tried their hand at traditional Malaysian crafts with a Mini Wau Bulan and Ketupat weaving workshop. This hands-on experience offered them a chance to connect with their heritage while embracing the festive spirit of the season.

To bring even more smiles to the day, Alamanda Shopping Centre presented each child with duit raya to take home. In a heartwarming show of support, Browniemunch also contributed to the festivities by gifting the children with delicious cookies and brownies, along with additional duit raya to further brighten their upcoming holiday.

“Hari Raya is at its most beautiful when we share it with others,” said Francis Tan, Executive Director and Chief Executive Officer of Suria KLCC Sdn Bhd. “Watching the children’s faces light up as they chose their own Baju Raya and shoes reminds us what this season is truly about. At Alamanda, we don’t just want to be a place to shop; we want to be a place where memories are made and where our community feels cared for."

Embarks on a Journey of Heritage and Artistry This Hari Raya with Suria KLCC

Suria KLCC, Malaysia’s iconic experiential shopping destination, invites shoppers to honour the nation’s rich cultural tapestry this Hari Raya Aidilfitri. From 27 February to 5 April 2026, the Suria KLCC Group will host a meaningful campaign dedicated to the promotion of tradition, heritage, and the spirit of togetherness.

This celebration extends across the entire KLCC Precinct, where the festive mood is brought to life through a holistic journey of discovery. Beyond the curated mall experiences, visitors can enjoy a seamless blend of heritage and modern leisure, from seasonal offerings and retail
experiences within the mall to moments of reflection at the KLCC Park—creating a vibrant destination where lifestyle, dining, and culture meet at KLCC The Place.

An Immersive Heritage Experience at Suria KLCC

The Centre Court and Esplanade KLCC have been transformed into a picturesque bougainvillea garden, centred by traditional Malay wakaf structures that serve as the focal point of Suria KLCC’s festive vision. In a synergistic collaboration with Sofia Iman, Suria KLCC brings the richness of Malaysian artistry to the forefront as a core pillar of the experience.

Adorning their festive space is a masterclass in artistry: 1,710 metres of hand-stamped batik, crafted by Sofia Iman specifically for this setup. This monumental fabric installation spans from
the traditional wakaf pavilions and grand hanging hoists to the majestic edifices at the
Esplanade KLCC—weaving the soul of tradition into every corner of the celebration.
One pondok wakaf serves as a dedicated craft space, hosting a special Songket Weaving
Demonstration. Visitors can witness the intricate process firsthand, brought to life by a skilled
master weaver from Terengganu—a heritage artisan specially brought to the city by Sofia Iman.

Women in Leadership and Health: Novo Nordisk Calls for Collective Action on Women-Centred Obesity Care

With Malaysia’s National Health and Morbidity Survey suggesting that more than 1 in 2 adults currently living with overweight or obesity1, the need for a unified response is more urgent. Malaysia now ranks among Southeast Asia’s highest obesity rates, affecting over half of adults. This is a trend that continues to rise and place pressure on families, healthcare systems and the nation’s long-term productivity. In conjunction with World Obesity Day and International Women’s Day, Novo Nordisk Pharma (Malaysia) brought together the voices of healthcare professionals, corporate leaders, and people living with obesity to reframe how the nation understands and addresses this chronic disease.

Anchored under the theme Women in Leadership and Health, the discussion emphasised the need for driving equity, leadership, and systemic reform for women, especially in improving outcomes for who disproportionately experience the complexities of living with overweight or obesity.

[From left to right]

Dr. Praful Chakkarwar, General Manager of Novo Nordisk Pharma (M) Sdn.Bhd.

Ili Sulaiman, Celebrity Chef, TV Personality and Health Advocate

Shireen Kandiah, Director of Branding , Marketing, and Sustainability at the Asian Institute of Chartered Bankers (AICB)

Prof. Dr. Rohana binti Abdul Ghani, President of the Malaysian Obesity Society (MYOS) and Senior Consultant Endocrinologist

Sharon Foo, Group Chief Human Resource Officer of IHH Healthcare

officiating Novo Nordisk’s Women in Leadership and Health media event in conjunction with International Women’s Day and World Obesity Day.

Obesity is increasingly recognized as a chronic, progressive disease shaped by biological, social, and environmental influences. Globally, women generally have a higher percentage of body fat content compared to men, and gender appears to be an important factor in the manifestation of central or peripheral obesity2. When it comes to weight management, studies comparing diet and exercise interventions have shown that men generally lose weight more easily than women due to differences in body composition3, as well as basal metabolic rate and energy expenditure4.

Dr. Praful Chakkarwar, General Manager of Novo Nordisk Pharma (M) Sdn.Bhd., delivering his welcome note at Novo Nordisk’s International Women’s Day and World Obesity Day media event.

Dr. Praful Chakkarwar, General Manager of Novo Nordisk Malaysia said, “In Malaysia, women living with overweight or obesity often face a disproportionate burden, not only in terms of health outcomes, but also through persistent societal stereotypes that frame weight as a measure of discipline, appearance, or personal failure. These narratives can delay diagnosis, limit access to appropriate care, and contribute to stigma in healthcare settings, workplaces, and daily life. At Novo Nordisk, it is our commitment to support efforts that improve understanding, reduce stigma, and strengthen responsible, evidence-based obesity care in Malaysia.”

Amezcua's 20 Anniversary + Global Rollout of GX-1 Bio-Reset System

International wellness technology brand - Amezcua is marking its 20-year milestone with the global rollout of the GX-1 Bio-Reset System, a non-powered grounding mat designed to be used as part of everyday wellness routines.

The grand launch event happened at Kuala Lumpur, Malaysia on 27 Feb 2026 signals the first phase of Amezcua’s 2026 expansion across the Middle East, Central Asia and Sub-Saharan Africa, regions experiencing accelerated growth in consumer-led, lifestyle-oriented wellbeing adoption.

Malaysia’s wellness economy has been valued at approximately USD$31.8 billion, reflecting sustained consumer interest in lifestyle-driven wellbeing solutions according to the Global Wellness Institute, 2024.

Designed for daily use at home or at work, the GX-1 requires no electricity, charging, batteries, or powered connection. As a non-powered mat, it does not generate electrical current or emit signals. The system includes a conductive connection wire linking the primary mat to a secondary floor contact pad. The portable mat is intended to complement rest, recovery and overall wellbeing routines as part of broader lifestyle practices.

Samsung Invites Malaysians to Find the Hunters’ Voice with RM31,990 in Rewards on TikTok

Samsung Malaysia is turning up the volume with its latest TikTok Mission, inviting Malaysians to step into the spotlight and lend their voice to the hunt. This contest challenges creators and fans alike to bring Samsung’s mysterious characters to life — with exciting prizes worth up to RM31,990 for grabs!

Running from today to 15 March 2026, the TikTok Mission Contest titled “Find the Hunters’ Voice Challenge” calls on participants to record and upload their own voiceovers using branded clips that will be on Samsung Malaysia’s TikTok. No one has ever heard all of our hunter’s voices before – and now, Samsung is on the lookout for voices that can give these characters personality, emotion, and flair.

Hunter’s Open Casting: Your Voice, Your Moment

Each Hunter comes with a distinct personality and an introductory script, setting the stage for TikTok users to interpret and perform their own unique take. Whether it’s bold, playful, dramatic, or witty, this is your chance to add life and character through voice alone.

To help participants get started, demo videos for each character will be available on TikTok as reference. Best of all, no cosplay or on-camera appearance is required! All you need is your voice and creativity. How fun would that be?!