Leveraging over more than 100 years of expertise in children nutrition and being the pioneer to launch DHA in the market more than a decade ago, Enfagrow A+ continues to revolutionise their offering by introducing the new Enfagrow A+ MindPro formulation, the only brand with Milk Fat Globule Membrane (MFGM) & highest level of DHA*.“At Enfagrow A+, our goal is to nourish the best start in all the growing up children in Malaysia. As parents strive to find balance between staying healthy and safe, whilst keeping their children active and on track with their overall development, Enfagrow A+ is committed to supporting them with the right nutritional products that gives them peace of mind & help their children to unleash their learning potential.” Said Mr. Oguzhan Silivrili, General Manager of RB (Health) Malaysia Sdn Bhd.
Mr. Oguzhan Silivrili, General Manager of RB (Health) Malaysia Sdn Bhd.
“Today, we are very excited to kick start the New Year 2021 with the launch of this new formula. We believe that parents should not have to choose between immune health and intellectual development, and this is very much reflected in our efforts to continuously innovate the best possible nutritional formula, incorporating scientifically backed ingredients such as MFGM & DHA.” Mr Silivrili explained.
IMMUNITY BUILDING BEGINS WITH STRONG NUTRITIONAL FOUNDATION
90% of a child’s brain development happens before the age of 5 [1]. During this rapid developmental period, a child’s learning ability may be impacted even from simple illnesses as children beyond the age of 1-year old are yet to be fully equipped to have defenses to protect themselves from the world [2]. “Immunity building begins with proper nutrition. Over 70 to 80 per cent of immune cells are found in our gut and a diet with the right nutrients can help modulate immune function, reduce the risk of infection and amplify the inflammatory responses when attacked by pathogen or viruses.[3-4]” Said Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre.
Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre
Being the only brand with MFGM & highest level of DHA*, the launch of Enfagrow A+ Mindpro’s new growing up milk formulation is timely. Research shows that the consumption of MFGM enriched milk by young children was found to have a protective effect against gastrointestinal infections, producing a 35% decrease in the number of short febrile episodes (symptoms of fever) [5]. Coupled with DHA, MFGM works synergistically to provide dual benefits in supporting a child’s brain cell connections [6- 7].
