Running from August 2026 to December 2026, the Artist Series brings together four Malaysian IPs — Pasaroly, Guji Guji, The Good Boisss and Oh! Doodlez — alongside mural artists Jefr Studio and Novak Batik. Each artist brings a distinctive creative perspective, with works unfolding across The Labs through physical installations, immersive digital experiences, murals, merchandise and interactive activities.
Each featured IP anchors a different festive chapter of the programme: Pasaroly for Merdeka and Malaysia Day, Guji Guji for Mid-Autumn, The Good Boisss for Halloween, and Oh! Doodlez for the year-end festive season, creating new reasons for audiences to return and experience different Malaysian creative worlds throughout the series.
“The Labs was built for people to experience culture in ways they cannot anywhere else. With the Artist Series, we are handing the space to some of Malaysia’s most exciting homegrown talents and inviting the public to make, play and celebrate alongside them right through the festive season.” said Azril Rashid, Chief Operating Officer of BBCC.
The Labs × M&M Creations Collaboration
The Artist Series reflects a shared ambition between The Labs and M&M Creations to provide Malaysian creative talent with a platform that goes beyond a conventional exhibition.
As the IP collaboration and commercialisation partner for the programme, M&M Creations works closely with The Labs and Immersify Kuala Lumpur to curate and coordinate the participating Malaysian IPs, integrate IP content into immersive experiences, support merchandise development, plan audience engagement and on-ground activations, and explore opportunities for the IPs to connect with wider commercial platforms.
Through this collaboration, original Malaysian IPs are brought beyond illustrations and digital content into physical spaces, immersive technology, merchandise, retail and real-world consumer experiences — creating more touchpoints for audiences to discover, experience and support Malaysian creativity.













