United by a shared commitment to protecting Malaysia's natural heritage, Marriott Bonvoy and BMOUIF have come together to transform travel into a meaningful force for conservation. Combining Marriott Bonvoy's hospitality platform with BMOUIF's decades of expertise in orangutan conservation, the collaboration aims to raise awareness of Malaysia's rich biodiversity and encourage more travelers to become part of a meaningful conservation journey.
At the heart of the campaign is Aggy, a young Bornean orangutan whose story shines a light on the remarkable conservation work of BMOUIF. Orphaned shortly after birth, Aggy survived thanks to the unwavering dedication of veterinarians and caregivers who nurtured him through his most vulnerable months. Today, he has been successfully reintroduced to Orang Utan Island, where he has been accepted by an adoptive orangutan mother, a heartwarming milestone made possible through months of dedicated care and rehabilitation.
Through Aggy's symbolic adoption, the collaboration aims to inspire guests and Marriott Bonvoy members to support BMOUIF's ongoing conservation, rehabilitation, research and education efforts while helping secure a brighter future for endangered orangutans.
Through Aggy's symbolic adoption, the collaboration aims to inspire guests and Marriott Bonvoy members to support BMOUIF's ongoing conservation, rehabilitation, research and education efforts while helping secure a brighter future for endangered orangutans.
The campaign forms part of Serve 360: Doing Good in Every Direction, Marriott International's sustainability and social impact platform, reinforcing the company's commitment to creating positive impact in the communities and environments where it operates.
Hospitality is about creating meaningful connections, not only with people, but also with the destinations we are privileged to be part of," said George Varughese, Market Vice President – Malaysia, Marriott International. "Our collaboration with the Bukit Merah Orang Utan Island Foundation reflects Marriott Bonvoy's commitment to using travel as a force for good. We hope this initiative inspires our guests and members to engage more deeply with Malaysia's natural heritage and demonstrate how even small actions can contribute to protecting it for future generations."













