LEGO® celebration from 21 May to 7 June 2026.
Organised as a central pillar of Suria KLCC’s signature annual mental and physical well-being initiative, the "Play Run 2026" perfectly blended physical fitness, real-world connection,
and interactive storytelling. Participants traversed a custom-designed 2km route around the
scenic KLCC Park, navigating a series of obstacles and physical "play-stops" designed to stimulate collaboration and cognitive development away from digital screens. Runners were flagged off in dedicated sessions across the day, concluding their experience by collecting exclusive LEGO® themed runner kits and a one-of-a-kind, interlocking block-inspired Finisher Medal.
Crowning the evening, the entire celebration culminated in a breathtaking architectural
spectacle as the exterior facade of the iconic Suria KLCC shopping vessel was illuminated by a custom-curated LEGO® 3D Projection Mapping showcase. The grand visual finale, displayed between 8:00pm and 10:00pm on 6 and 7 June, depicted larger-than-life LEGO® brick-building animations that celebrated both global play culture and rich Malaysian heritage symbols, drawing thousands of onlookers to the Esplanade.
Beyond the high-energy physical run, a core hallmark of this year's festival was its deep corporate social responsibility (CSR) alignment with community mental health. Anchored adjacent to the outdoor active zones, Suria KLCC brought back its signature "Safe Space". From 25 May to 7 June, the dedicated mental health sanctuary hosted an array of educational workshops, experiential therapeutic activities, and psychological support activations in direct partnership with the Mental Illness Awareness & Support Association (MIASA), the Malaysian Mental Health Association (MMHA), NYAWA, The Befrienders KL, IHH Healthcare, and Petrosains.
















