A global first took centre stage at Kuala Lumpur Fashion Week (KLFW) 2026 as Panasonic Beauty unveiled its latest premium hair care innovations—the nanocare Hair Dryer EH-NB70 and nanocare Hair Straightener EH-HN30—during the runway presentation of renowned Malaysian designer Min Luna's newest collection.
Spokespersons in group photo (Left to right):
1. Andrew Tan, Founder of Kuala Lumpur Fashion Week
2. Tasnim Shah, Friends of Panasonic Beauty and Influencer
3. Amelia Henderson, Friends of Panasonic Beauty and Malaysian Actress
4. Keisuke Nishida, Managing Director of Panasonic Malaysia
Marking their world premiere, the new nanocare Hair Dryer EH-NB70 and nanocare Hair Straightener EH-HN30 showcase Panasonic Beauty's commitment to blending Japanese beauty technology with the science of hair and scalp care. Rather than being just another product launch, the debut highlights a new generation of styling tools designed to care for hair from the inside out, helping users achieve beautiful styles while supporting healthier hair and scalp for greater confidence every day.
The launch of Panasonic Beauty’s latest innovations, the nanocare Hair Dryer EH-NB70 and Hair Straightener EH-HN30, at Kuala Lumpur Fashion Week 2026.
The unveil of these innovations in Malaysia also underscores Panasonic Beauty's confidence in the local market, where consumers are becoming increasingly discerning in their beauty choices. As expectations shift beyond styling performance alone, more people are seeking beauty solutions that deliver long-term hair health alongside everyday convenience. Responding to this evolving demand, Panasonic Beauty continues to push the boundaries of innovation with products that combine advanced technology, thoughtful care, and effortless styling—redefining what modern hair care can look like.
“Introducing the EH-NB70 and EH-HN30 reflects our commitment to bringing Panasonic Beauty’s latest premium innovations to consumers, who appreciate thoughtful cutting-edge technology that enhance everyday life," said Keisuke Nishida, Managing Director of Panasonic Malaysia.
"At Panasonic Beauty, we believe confidence begins with healthy hair. Through innovations such as nanoe™ MOISTURE+ and our latest 3D Smooth Plates technology, we continue to push the boundaries of hair care by developing solutions that not only help consumers achieve their desired style, but also care for the long-term health of their hair. Our collaboration with Kuala Lumpur Fashion Week provides the ideal stage to showcase this vision, where fashion, beauty and technology come together to inspire self-expression,” he added.
Built on Panasonic Beauty's decades of research into hair and scalp care, the latest additions to the nanocare range embody the brand's commitment to developing beauty innovations that go beyond styling. By placing scalp care alongside hair care, Panasonic Beauty continues to redefine everyday beauty routines through technologies designed to support healthier hair from the roots.
Not Just a Hair Dryer. A Scalp Treatment.
At the heart of Panasonic Beauty's latest innovations is the nanocare Hair Dryer EH-NB70, Panasonic's most compact nanocare hair dryer yet, designed around a simple yet powerful belief – a hair dryer should do more than dry hair. True to its positioning as "Not Just a Hair Dryer. A Scalp Treatment.", the EH-NB70 places scalp health at the centre of the styling experience, recognising that a healthy scalp is the foundation for healthier, more beautiful hair.















