Harmonizing Japanese Living Philosophy with Advanced Technology of SHARP Plasmacluster Ion (PCI)

Let us achieve a holistic well-being together with SHARP. Pursuing the pinnacle of lifestyle quality and embracing the finesse of Japanese living philosophy, SHARP Malaysia hosted a special event titled “Japanese Living To Your Home” at the serene IKAN Residence in Janda Baik, Pahang in the lovely morning of 30 May 2024.

The showcase featured SHARP's Plasmacluster Ion (PCI) technology, offering the invited guests and media a deep dive into a harmony home living experience akin to that in Japan.

Japanese Living To Your Home

Ting Yang Chung, Managing Director of SHARP Electronics Malaysia, stated, “Through the theme 'Japanese Living To Your Home,' we aim to demonstrate how SHARP integrates Japanese living philosophy with advanced technology to enhance everyday living. This is not just a showcase of technology but a cultural experience. Our technology and product designs are deeply rooted in a profound understanding and respect for traditional Japanese values, intended to improve users' daily lives in every detail, bringing a healthier and more harmonious home environment.”

Ting Yang Chung, Managing Director of SHARP Electronics Malaysia

In fact, since its launch in 2000, SHARP’s Plasmacluster Ion (PCI) technology has evolved over 24 years, earning certification from more than 40 research institutions worldwide. It continues to undergo empirical research to provide high-quality products using advanced technology, enhancing quality of life globally. This reflects the meticulous Japanese craftsmanship spirit, striving for excellence in every detail.

The Limited Edition Dododots x Quby Mystery Pack + Giveaway

Dododots, the pimple patch brand known for its colourful and fun yet effective products, has announced the brand’s latest milestones.

The first is a collaboration with popular chat sticker character Quby while the other is a continued expansion of the brand’s presence through Guardian pharmacy.

Dododots recently revealed its Quby connection by dropping a limited release Dododots x Quby mystery pack which uses the blind box concept where the contents are sealed and kept mysterious until purchased and opened.

Each mystery pack contains a random sheet of Quby pimple patches from a series of four designs.

Dining with the Queens by Legumes Catering

May is the month to celebrate the meaningful Mother's Day with all the lovely mom in the World. This year, Legumes Catering has specially crafted a grand celebration of Mother’s Day - Dining with the Queens, held at the Fun Fun Event Space, Bandar Puteri Puchong.

Established in 2016, Legumes Catering is the esteemed halal catering choice, dedicated to delivering unparalleled culinary experiences with a focus on quality, safety, and halal integrity. Legumes uphold the highest standards, holding certifications in ISO 22000, GMP, HACCP, and Halal certified. These certifications underscore their commitment to providing exceptional catering services that prioritize both food quality and safety.

We were honoured to be invited to a special media preview. The event venue was beautifully decorated with Nyonya Chic vibes. Many instagrammable spots was spotted at the event.

There, we were treated with pretty and delicious array of delightful Nyonya-themed dishes, and there were many activities for us to win many prizes away.

Fahrenheit88 Shines on Global Stage: Silver Win @ ICSC Global MAXI Awards 2024

Fahrenheit88 proudly announces its outstanding achievement at the International Council of Shopping Centers (ICSC) Global MAXI Awards, securing the Silver title for its groundbreaking ‘MY Gaya Month’ Campaign.

The esteemed recognition comes in the Community category, reaffirming the mall’s commitment to excellence and innovation in community engagement.

‘This accolade celebrates our commitment to fostering arts and culture within our community, transforming our mall into a vibrant hub where creativity thrives. I am proud of our team's dedication and vision, who have embraced and contributed to our cultural initiatives. This award reaffirms our belief that a shopping destination can be more than just a place to shop—it can be a dynamic center for artistic expression and cultural enrichment." says Dato’ Joyce Yap, CEO of Fahrenheit88.

Fahrenheit88 has accumulated an impressive tally of 1 local and 1 international accolade, and has been recognised for its ‘Fahrenheit88 Goes Creative’ campaign at the Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Award.

The ‘MY Gaya Month’ campaign, hosted in collaboration with Malaysia Bumiputera Designers Association, marked a significant milestone for Fahrenheit88 as it reinforced its position as a local fashion hub and demonstrated unwavering support for the community of local designers in Bukit Bintang. The campaign, characterized by a dynamic lineup of fashion shows, seminars, and shopper’s events, captured widespread media attention and acclaim.

A Heartwarming World - The Inaugural HUAWEI XMAGE Global Exhibition Debuts in Malaysia

On a beautiful Thursday evening, Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” at the beautiful Sentul Glass Pavilion nestled within a private park in Kuala Lumpur, Malaysia.

The HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open platform for smartphone photographic excellence, was also officially launched during the exhibition’s opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.

Mark as the largest photography exhibition in Huawei’s history, the exhibition showcases nearly 300 photographs taken by Huawei smartphones, selected from millions of submissions. These images capture moments of warmth, tranquillity, and brightness from every corner of the globe, highlighting the genuine relatability of ordinary people and encapsulating HUAWEI XMAGE’s new brand philosophy, ‘The Power of Image.’ This philosophy aims to ignite consumers’ imagination, creativity, and appreciation with supreme imaging technology and experiences, showcasing its powerful impact beyond what’s captured.

Huawei has driven the evolution and development of mobile imaging technology through continual innovation for the past 12 years. Huawei has also engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

At the launch party of Tiger Soju Flavoured Lager - packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure.

Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist. Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth.

In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all. South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.

Elevate Your Music Experience @ Heineken® Refresh This June 2024

Heineken® Refresh is back to captivate fans with an exhilarating fresh experience that promises to leave audiences in awe! Prepare to immerse yourself in a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia alongside sensational cross-genre acts, all accompanied by a 360° audio-visual journey.

Heineken® Refresh, happening on June 15th at Sunway Lagoon Surf Beach, is part of Heineken®’s dynamic global music platform, “Refresh Your Music, Refresh Your Nights”, and promises fans a truly unforgettable experience.

But that’s not all; Heineken® is once again delivering on its promise of fresh experiences, this time offering fans an innovative way to interact with their favourite artists during their performances. Through Heineken®'s unique interactive live voting element, fans can now choose the music genre they want to hear in real-time.

Leading the charge is Alok, who is known for his chart-topping tracks "Hear Me Now" and "Deep Down". Hailed as the first South American EDM artist to conquer the global pop mainstream, his highly anticipated debut performance in Malaysia, curated by Heineken®, is eagerly awaited by Malaysian fans.

The event will also feature the electrifying talents of regional sensation WUKONG, known for skilfully infusing ethnic Asian elements with captivating sounds in high-octane sets, creating a dynamic fusion of cross-cultural music. Joining the stacked event is Malaysia's renowned EDM maestro, Blink, in collaboration with special guests Glenn Yong and Victoria. Blink's infectious energy and eclectic mixes will also be backed by a live orchestra, bringing to life an extraordinary cross-genre spectacle.

A Celebration for Parents @ NOVOTEL KLCC This May & June 2024

May to June 2024 marks the celebration of Mother's Day and Father's Day. In conjunction with this, NOVOTEL KLCC has specially curated a series of delightful celebration featuring everything from sumptuous buffet lunches to exclusive à la carte selections where we can bring our parents to enjoy and express our heartfelt appreciation. It's time to honour Mom and Dad with the finest flavours and create cherished memories together.

12 May 2024 - Exclusive Mother’s Day Buffet Lunch at Food Exchange

Available on 12 May 2024 at Food Exchange, from 12.00pm to 3.00pm, treat Mom to a feast fit for a queen with a lavish spread featuring everything from fresh seafood on ice - succulent Prawns, Mussels, Crabs, Slipper Lobsters, to tantalising Cheese Station and Marinated Roasted Chicken from the carving station.

Savour every bite with mains such as Butter Pilaf Rice Infused with Aromatic Herbs, Creamy Tuscan Shrimp, and Slow-braised Beef with Aromatic Herbs, alongside a myriad of other delicious dishes. Save room for dessert as their talented pastry team crafts delectable cakes in-house, including Strawberry and Earl Grey Mousse Cake, Blueberry Chocolate Cake, Chocolate Mud Cake, and Cherry Cobbler Cake.

Embracing Togetherness at Novotel Kuala Lumpur City Centre - The Best Hotel for a City Staycation

As a parent of two young kids, we always wanted to being in the moment with our little one and spending quality time together. Since it was Mother's Day last Sunday, we decided to go for a short getaway in Kuala Lumpur and spend time exploring the wonders of our own city together over the weekend. That's how we embark on a journey on an unforgettable urban retreat at Novotel Kuala Lumpur City Centre.

Novotel Kuala Lumpur City Centre is a part of Accor Group which has properties worldwide. The hotel has gone through a series of refurbishment since 2019 and fully re-opens on 2021. Hence, the hotel interior is very clean, modern and stylish.

We are happy to discover that Novotel Kuala Lumpur City Centre is a family-friendly hotel. They offers Suite room with interconnected Twin Room which can accomodate our family of four comfortably. We like that both of the rooms are cozy, spacious, bright and very clean. It was really comfortable to stay in.

#IYKYK Beauty Line-up at guardian Malaysia

guardian Malaysia proudly announces a significant expansion of its iconic #IYKYK Beauty category, welcoming 34 new trendsetting beauty and wellness brands into its stores, making a total of 76 brands on offer now.

This expansion reaffirms guardian's commitment to offering cutting-edge beauty products to its customers, providing them with an unparalleled selection of the latest and most coveted brands that have that taken the online world by storm, racking up explosive sales and becoming the talk of the industry.

Anna Hull, front row, 3rd from right at the launch of the extended guardian #IYKYK Beauty range

Anna Hull, Commercial Director at guardian Malaysia, expressed her enthusiasm about the expansion, stating, "With the #IYKYK Beauty category, we have positioned ourselves as a leader in showcasing emerging beauty trends in Malaysia. By collaborating with social media platforms and content creators, we have successfully curated a collection of sensational brands that have captured the attention of online beauty enthusiasts nationwide."

Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products.

Anna remarked, "The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store."

A Culinary Adventure of Thailand at "The Flavours of Thailand" @ Kwee Zeen, Sofitel Kuala Lumpur Damansara

Calling all foodie, come and indulge in a culinary adventure through Thailand’s rich and diverse flavours at the much anticipated "The Flavours of Thailand" buffet dinner promotion, only at Sofitel Kuala Lumpur Damansara!

Guest chefs, Joy (Sunisa Patsiri) and Cream (Chinda Yarak) from the esteemed Pullman Phuket Karon Beach Resorts are here to bring you the artfully crafted Thai dishes. Guests will savour the exotic tastes of Thailand without ever leaving the country, as they indulge in a delightful array of the nation's most beloved dishes.

From the zesty Som-Tum (green papaya salad) to the aromatic Gai Throd Ta-khai (lemongrass-marinated deep-fried chicken) and the iconic Tom-Yum Goong (spicy and sour prawn soup), each dish is a celebration of Thailand's rich culinary heritage.

Strike It Big in The Golden Ticket 2024!

Attention shoppers! Suria KLCC, the city’s iconic experiential shopping destination, is thrilled to announce the highly anticipated return of The Golden Ticket campaign. Kicking off the first lucky draw on 10 May 2024 with the media and influencers, shoppers can dive into the action from 11 to 26 May 2024.

Now in its fifth year, The Golden Ticket 2024 gives participants the chance to walk away with RM5,000 worth of Suria KLCC Shopping e-Vouchers (e-Vouchers).

Presented in a carnival-themed setting, the draw takes place at the Centre Court with a dazzling setup of 100 mystery boxes. Each box holds the promise of either the coveted Golden Ticket (e-Vouchers worth RM5,000), a Purple Ticket (e-Vouchers worth RM50), or the thrilling new addition this year – the Silver Ticket.

The Silver Ticket elevates the experience with a touch of luxury. Those lucky enough to uncover this ticket can look forward to gifts from an opulent array of top-notch items, including a Bvlgari bracelet, Dior ladies wallet, Fendi scarf, Gucci sling bag, Dyson hairdryer, Luk Fuk gold necklace, iPhone 15 Pro, Osim massage chair, Prada wallet, Saint Laurent sling bag, Samsung Galaxy Z-Flip 5, Tomei diamond necklace, and Tumi luggage bag.

To join the excitement, shoppers need only spend RM1,000 and above across two receipts at any specialty stores. Golden and Silver Ticket winners will bask in the spotlight at the Wall of Winners, with their photos or videos showcased on a rotating screen at the Centre Court.

Throughout the campaign, shoppers are invited to immerse themselves in the carnival ambience, where they can take part in a game of ring toss. The first 100 shoppers each day will receive a token gift. Shoppers can also capture cherished memories at a photobooth, complete with complimentary photo printouts and e-copies.

KL Wellness City Launches 624-Bed Tertiary Hospital

Good news for people around Bukit Jalil, Southeast Asia's first purpose-built township, KL Wellness City (KLWC), has launched its flagship tertiary hospital through KL International Hospital Sdn Bhd (KLIH). The first phase of KLIH is anticipated to reach a development value of RM1 billion, with targeted completion in the second quarter of 2026 and an expected opening in the third quarter of the same year. Currently, the substructure works have been completed and the construction of the main building is now in full swing.

The launch of international tertiary hospital by KL Wellness City witnessed by YB Datuk Seri Dr. Haji Dzulkefly Ahmad, Minister of Health (6th from left), YB Puan Anfaal, Member of the Selangor State Executive Council (Women and Family Empowerment, Social Welfare & Care Economy) (4th from right), Dato’ Dr. Colin Lee, Managing Director of KL Wellness Cit (5th from left) and YB Puan Teresa Kok, Member of Parliament Seputeh (4th from left) together with the management team of KL Wellness City.

KLIH is set to be a 624-bed tertiary hospital, with the potential to expand up to 1,000 beds, and equipped with state-of-the-art facilities to provide a comprehensive and integrated healthcare service ecosystem that complements the overall healthcare and wellness concept and provisions within KL Wellness City.

Speaking at the event, Health Minister YB Datuk Seri Dr. Haji Dzulkefly Ahmad said, "I would like to congratulate KL International Hospital Sdn Bhd (KLIH) on the momentous launch of the international tertiary hospital in KL Wellness City. This visionary development augurs well and complements the Government’s vision and effort to be the world’s leading medical and healthcare one stop centre. I’m pleased to see a strong commitment in investing and leveraging on information and communications technology (ICT) within the hospital, in its quest to be equipped with the first and best medical innovation including robotics in Malaysia.”

From L to R: Dato’ Dr. Mohd Azman Bin Yacob (Director of Medical Development Division Ministry of Health Malaysia), Dato’ Dr. Colin Lee (Managing Director of KL Wellness City), Datuk Seri Dr. Haji Dzulkefly Ahmad (Minister of Health Malaysia) and Dr. Mimi Zalwani Binti Zakaria (Deputy Director of Medical Practice Division Ministry of Health Malaysia) at the ceremony where KL International Hospital Sdn Bhd pledged RM2 million for the B40 community in support of Ministry of Health initiatives.

“The Ministry of Health sincerely thanks KL International Hospital Sdn Bhd (KLIH) for their pledge of RM2 million to support B40 individuals seeking medical treatment. This generous contribution enhances our efforts to provide accessible healthcare to underprivileged communities, reinforcing our shared commitment to health equity in Malaysia. It is also encouraging to see KL Wellness City's continuous efforts in bringing joy to the various communities this Raya celebration, including the children. Truly, your commitment helps to enhance the lives of the community in our society,” said Dzulkefly.

#DoubleTheNatural with The New guardian Eco-Garden Range

guardian has launched its first sustainable own brand personal care range – the guardian Eco-Garden range in conjunction with Earth Day 2024 on 29 April 2024.

Made from 100% certified organic ingredients and sustainable mass-balance palm oil and packaged in 100% recyclable bottles, the new Eco-Garden range embraces guardian’s #DoubleTheNatural (pairing of natural ingredients) concept which brings the dual benefits of nature's healing and restorative powers into every home.

Anna Ng, Marketing Director of guardian Malaysia said: “Our Eco-Garden range, will help our customers enjoy the magic healing of nature, inspired by botanicals for a sensual cleansing experience at affordable prices.

Infused with the joy of nature, the Eco-Garden range transforms your bathroom into a tranquil oasis, encapsulating the essence of a serene garden sanctuary.

“We know that our customers seek clean, natural origin products that are sustainably sourced and produced while using effective ingredients that do not harm our environment. The Eco-Range of personal care products meets this customer need at an affordable price point debunking the myth that sustainability means expensive products. They get to choose the natural products that do not harm our mother Earth and yet obtain great value for their money.”

Showcasing nature’s benefits sustainably, with guardian Eco-Garden

The product line includes seven diverse ranges that cater for specific functional benefits from the natural ingredients such as;

HUAWEI WATCH FIT 3 & HUAWEI MateBook X Pro Sets The New Era of Smart Technology

Huawei has proudly unveils two revolutionary products in Malaysia; the stylish HUAWEI WATCH FIT 3 and the powerful HUAWEI MateBook X Pro (2024), marking significant additions to its smart technology line-up on 13 May 2024 at KLCC Convention Centre. These products reinforce Huawei’s commitment to blending cutting-edge technology with aesthetic design, providing consumers with products that enhance both their digital and lifestyle experiences.

Introducing the HUAWEI WATCH FIT 3: The Go-To Smartwatch for the Youth, Trendy Square Design with Long-lasting Battery Life and Comprehensive Health Tracking.

The HUAWEI WATCH FIT 3 emerges as a paragon of how smartwatches can embody both fashion and function. Designed with meticulous attention to detail, the HUAWEI WATCH FIT 3 offers:

Elegant Design: Showcasing a sleek square face and available in six colors – Green, White, Pink, Black, White Leather, and Grey Nylon, each paired with a high-quality strap.

Advanced Health Features: Equipped with Huawei’s latest TruSeen™ 5.5 heart rate monitoring and TruSleep™ 4.0 sleep tracker, the HUAWEI WATCH FIT 3 stands at the forefront of health technology.

Seamless Connectivity: With its smart features, the HUAWEI WATCH FIT 3 ensures that users stay connected and in control, no matter where they are.

HUAWEI WATCH FIT 3, priced from RM599 is now available for pre-order!

Starting from now till 17 May 2024, customers who pre-order the watch will receive a complimentary gift valued at RM89 and redeem RM30 early bird voucher, making this an ideal pick for those looking to upgrade their wearable technology.

The HUAWEI MateBook X Pro (2024): Redefining High Performance in a Sleek Package

KTM DUKE Celebrates 30th Anniversary with Four New Naked Bike Models Lineup in Malaysia #NoBullShit

2024 marks the 30th anniversary of the KTM DUKE series, which is one of the Naked bike families manufactured by Austrian motorcycle brand KTM. To commemorate this huge milestone, KTM hosted a robust celebratory event at Subang SkyPark RAC on 4th May 2024. Its central big idea, ‘No Bullshit’, cut straight to the heart of the event, showcasing all its existing KTM DUKE motorcycles and unveiling four new Naked bike models for the Malaysian market.

For the past three decades, KTM DUKE motorcycles have been celebrated for their attractive features, sharp designs, and rigorous safety standards. This motorcycle series empowers riders to navigate roads and overcome obstacles with confidence. The series tries to provide riders with an exhilarating experience at every turn. Moreover, with the DUKE series, KTM consistently introduces bold innovations to meet evolving market demands and maintain a competitive edge.

"The 30th anniversary celebration of KTM Duke goes beyond acknowledging the company's achievements, stated Mr. Goi, Marketing Strategy Manager of KTM Malaysia. “It's about sharing experiences and creating unforgettable riding memories.”

KTM DUKE’s ‘No Bullshit ’theme emphasises the series’s motif of authenticity and rawness, and serves as a reminder for the Naked range bikes ’powerful performance.

Tempting Malaysians’ Tastebuds with Nestlé’s Plant-Based Goodness

More and more Malaysians are turning to plant-based milks as an alternative to dairy especially when they have allergies or intolerances. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.

Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.

Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those with dietary constraints a wonderful alternative to dairy milk, particularly when they are also appealing to the palate. We have been steadily expanding our offerings with the needs of Malaysians in mind, and with Nestlé GOODNES, people have more choices at their fingertips. What’s more, proper nutrition is vital for Muslims who are fasting during Ramadan, with plant protein-based beverages and food providing more variety and balance in meals.”

The range comes in two velvety smooth flavours - Dairy-Free Oat and Dairy-Free Almond & Oat, made in Malaysia with oats and almonds. At the heart of Nestlé GOODNES is its natural sweetness derived from hydrolysed oats, without any added sugars (sucrose). This unique formulation is packed with the wholesome goodness of micronutrients like calcium and vitamin D which aids in the development of strong bones, and vitamins B2 and B3, to help with energy release from the food we eat.

Panasonic Beauty Refines its Approach, Emphasizing Natural Beauty Through Innovative Technology with the Launch of the nanocare Hair Dryer EH-NA0J

In alignment with the renewal of Panasonic Beauty’s branding, which aims to provide exceptional care for hair, skin, and body, Panasonic has introduced the new nanocare Hair Dryer EH-NA0J, showcasing its continued innovation in beauty solutions at a grand launch at 1 Utama on 2 May 2024.

“Panasonic Beauty is the only Japanese consumer appliance brand active in the beauty sector in Southeast Asia. Today, we are excited to unveil a new Panasonic Beauty tagline, “Natural Beauty. Innovative Technology.”. This signifies the brand renewal that reinforces our foundational mission - enhancing natural beauty through advanced science and technology, paired with a steadfast commitment to Japanese quality and excellence. This refreshed focus highlights Panasonic Beauty’s commitment to revealing the natural beauty of our customers,” said Keisuke Nishida, Managing Director of Panasonic Malaysia.

Keisuke Nishida 西田圭介, Managing Director, Panasonic Malaysia

Panasonic’s unique nanoe™ technology draws moisture from the air to create tiny, moisture-rich particles that are small enough to penetrate the shafts of your hair. It suppresses static electricity, meaning rogue flyaways are a thing of the past, with hair left smooth, more manageable, less frizz, and improved shine.

Whereas traditional hair dryers can leave hair feeling dry and brittle, the new nanocare Hair Dryer EH-NA0J uses Panasonic’s innovative new nanoe™ MOISTURE+ and Mineral technology, which delivers 18x* more moisture compared to previous nanocare models. This means it locks in hydration to reduce hair dryness, so there’s no need to put up with dull, faded hair. What’s more, it protects hair colour from fading** and helps to keep your hair colour vibrant, ensuring that your locks look salon-fresh for longer.