guardian’s Hairppiness Brings YOU The Latest Hair Wellness Solutions to Solve YOUR Hair Concerns

The much anticipated Hairppiness campaign by guardian Malaysia is back! It's time to celebrate everything hair with this campaign runs from now until 1st July 2025.

Building on the very well-received all-about-hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower.

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti-dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia.

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

Level Up Your Loyalty: guardian Launches MYguardian Rewards to Revolutionize Everyday Shopping with Well Being @ Its Heart

guardian Malaysia has officially launched its latest innovation in customer engagement - the MYguardian Rewards programme on its guardianMY app. It is a next generation, fully digital, gamified, and personalised loyalty platform designed to reward Malaysians for every purchase and elevate their shopping experience like never before.

Unveiled at a star-studded launch event in Kuala Lumpur, complete with a hot air balloon fiesta and a live concert with special appearance by legendary hip-hop group KRU, the new rewards programme marks a significant leap forward in guardian’s mission to empower Malaysians to "Own Your Beautiful"—through wellness, value, and everyday joy.

“The MYguardian Rewards platform is not your typical loyalty initiative,” said Priscilla Wu, Managing Director of Guardian Malaysia and Brunei.

“It’s an intuitive digital ecosystem built specifically for our customers. It is designed for YOU, the customers of guardian and it offers immediate, personalised rewards and exclusive experiences with every scan and best of all, its FREE.”

A Digital First: One App. Instant Rewards.

• MYguardian Rewards is designed for simplicity and instant gratification such as:
• Instant points earned and instant rebate at checkout—both in-store and online
• Auto-contest entries with every purchase
• Daily offers
• Personalised birthday month treats
• Student Pass Tuesdays - for the students over 21 years old, they will get an extra 10% discount on Tuesdays by flashing their student ID.

Upon registration, members receive 10X reward points for their first purchase and a complimentary RM250 Guardian voucher.

A Movement That’s Already Making Waves

Since its soft launch in March 2025, MYguardian Rewards has had a roaring start of already attracting 3 million members, making it one of the most popular loyalty programmes in Malaysia with more than RM5 million in cash value already distributed through points.

guardian Malaysia Expands Hygiene Mission to Include Teens, Offers Hope and Dignity to Underprivileged Children

guardian Malaysia is turning everyday essentials into extraordinary acts of care.

As part of a powerful regional initiative spanning five countries including Malaysia, guardian has collectively donated over 40 million baths to underprivileged children in the last two years. This milestone reflects a shared commitment across the region to restore dignity and improve daily hygiene for those who need it most, proving that even a simple bath can make a meaningful difference in a child’s life.

A Regional Mission, A Local Impact

“guardian has been proudly rooted in Malaysian communities for 57 years, and our connection to the people is deeply personal,” said Anna Ng, Marketing Director of guardian Malaysia. “Our #MYWellbeingMatters brand pledge represents our commitment to caring for Malaysians—everywhere, every day.”

Hygiene is a Right, Not a Privilege

The initiative was launched in response to growing concerns during and after the COVID-19 pandemic, where rising costs of living forced families to prioritise food and shelter over personal care. For children in these households, maintaining basic hygiene became a daily struggle.

“Our mission is simple but powerful: to ensure every child—regardless of background—has access to the dignity of a clean bath,” Anna said. “Cleanliness boosts confidence, mental wellbeing, and school engagement. It’s a fundamental human right, not a luxury.”

From Children to Teens: Expanding Our Reach

In 2025, guardian Malaysia is broadening its reach to include underprivileged teenagers alongside primary school children. This decision stems from a growing recognition that teens, particularly in low-income communities, face unique hygiene challenges during a critical stage of emotional and social development.

guardian Celebrates Real Choices, Real Confidence

The guardian Awards: Beauty & Wellbeing 2025 officially kicked off on 30 Apr 2025 with an inspiring launch that celebrated not just products, but the personal journeys, choices, and stories behind them.

Held at Blue Atrium in Sunway Pyramid, the event welcomed leading healthy and beauty experts, media, influencers, and guests to experience an immersive showcase of what beauty and wellbeing truly mean to Malaysians.

(From Left to Right) Cody Chua, Celebrity Hair Stylist, Dr. Shazril Shaharuddin, Medical Doctor & TV Host, Yasmin Khalid, Lawyer & Beauty Influencer, and Shiyo Joo, Celebrity Makeup Artist at guardian Awards_ Beauty

Rooted in guardian’s belief in empowerment, the awards go beyond just recognition. They honour the real needs, real lives, and real care that go into every beauty and wellness decision Malaysians make every day, with guardian as their trusted leading voice to provide the products and care they seek to achieve their own standards of beauty and self-care.

“The guardian Awards has always celebrated trust and confidence in the beauty and wellbeing products we carry. Every year, our winners are chosen by Malaysians themselves, based on real experiences and real results. These aren’t just trending items – they are products that support self-care, boost confidence, and help people look and feel their best every day. The Awards also builds on the momentum of our recent brand relaunch, as we continue to focus on what matters most to our customers: Quality, wellbeing, and the freedom to choose what works for them,” says Anna Ng, Marketing Director of guardian Malaysia.

“As the country’s leading health, beauty, and personal care chain, we are proud to offer a wide range of high-quality, reliable products that meet our customers’ needs – not just for beauty, but for holistic wellbeing.”

Honouring 2025’s Most Trusted Products: Best Sellers and Expert Picks

The event unveiled for the first time the guardian Awards 2025 winners across two key categories: Best Sellers and Expert Picks.

The Mystery Powerpuff Girls Acne Patches Collection by Dododots

Malaysian acne patch brand Dododots has launched a new line of The Powerpuff Girls-inspired acne patches in March 2025. This exclusive collection will be sold as a blind pack, using the same blind box concept where the contents are sealed and kept a secret until purchased and opened.

Each design will reflect the unique personalities of Blossom, Bubbles and Buttercup.

The designs that will be available are:

● Awesome Blossom: Based on Blossom, the leader of the team. The patches in this pack come in a fiery red shade with playful pink accents.

● No Trouble Bubbles: Bubbles is the joy and the laughter of the team, the sweet sugar in the mix. Her patches are in her signature colours of pastel blue and yellow and radiate her playful spirit.

● What’s Up, Buttercup?: Dedicated to the toughest fighter and the “spice” of the group, Buttercup’s patches are a sleek combination of black and lime green, perfect for hiding stubborn blemishes with confidence.

● Sugar, Spice and Everything Nice: This exclusive pack of mystery patches will tug at your childhood heartstrings and take you on a trip down memory lane with The Powerpuff Girls.

"The Powerpuff Girls has its own unique brand of fun, charm and excitement, and Dododots is ecstatic to bring more of this iconic crime-fighting trio into everyone’s lives,” said Esther Wong, CEO of Dodo Ventures Sdn Bhd and co-founder of Dododots. “The Powerpuff Girls have always had and continue to have multi-demographic appeal and we are confident that we’ll see a positive reaction from our customer base for The Powerpuff Girls patches,” added Ethan Wong, the other co-founder of Dododots.

'Serlahkan PeRAYAan Mu' with guardian This Hari Raya

Get ready to glow, celebrate, and own your Raya! This festive season, guardian Malaysia is turning up the excitement with its empowering brand vision, ‘Own Your Beautiful. Take Control of Your Wellbeing.’

As Malaysians gear up for family reunions, delicious feasts, and Raya glam, guardian is here to help you look, feel, and celebrate your best self with its special campaign – “Serlahkan PeRAYAan Mu dengan guardian” (Own Your Raya Celebrations with guardian).

5th from left: Priscilla Wu, Managing Director of guardian Malaysia

Priscilla Wu, Managing Director of guardian Malaysia, shared: “Hari Raya is all about joy, love, and togetherness! It’s the perfect time to take pride in the effort you put into making the celebration special—not just for your family but for yourself too! Celebrate your best self with guardian. With guardian as your trusted partner, we’re here to help you shine with confidence, beauty, and well-being, so you can truly OWN your Raya celebrations with guardian!”

“Beyond the spiritual, mental, and physical preparations of Ramadhan, self-care is key! Whether it’s glowing skin, luscious hair, or overall wellness, guardian has everything you need to step into Raya feeling radiant, confident, and revitalized.”

To bring this spirit to life, guardian Malaysia has launched a fun, heartwarming Raya musical film, “Serlahkan PeRAYAan Mu dengan guardian.” Set on the first morning of Hari Raya, the film follows a small but lively family as they proudly reveal to their nosy-but-lovable visitors how they took charge of their health and beauty glow-ups—with a little help from guardian!

guardian Malaysia Inspires Malaysians to ‘Own Your Year of Togetherness’ This Chinese New Year

Calling all my fellow Malaysians, let us take charge of our health and happiness while embracing the spirit of togetherness with guardian Malaysia this Chinese New Year!

Building on its empowering and inspiring new brand vision, ‘Own your beautiful,’ guardian Malaysia continues to champion empowerment and wellbeing. This Lunar New Year, guardian encourages Malaysians to take charge of their health and happiness while embracing the spirit of togetherness with the theme ‘Own Your Year of Togetherness.’

Priscilla Wu, Managing Director of Guardian Malaysia, shared: “Our brand vision revolves around the empowering phrase ‘Own Your.’ This Lunar New Year, we believe wellness extends beyond self-care routines—it also thrives in the joy and connection found in meaningful relationships. Whether it’s attending reunion dinners or rekindling ties with family and friends, this festive season offers the perfect opportunity to celebrate togetherness and take responsibility for nurturing these bonds. At guardian, we are here to support you every step of the way, helping you achieve good health and wellbeing.”

As part of the celebration, guardian Malaysia has released a heartwarming Lunar New Year brand film, ‘Own Your Year of Togetherness,’ which beautifully captures the essence of unity. The film is more than a festive story—it’s an inspiring call to Malaysians to adopt a spirit of togetherness with your family and loved ones throughout the year. It underscores the strength and joy found in shared moments and reminds viewers that true success is rooted in collective support and meaningful connections.

"Own Your Beautiful. Take Control of Your Wellbeing." with guardian Malaysia

Malaysia’s leading pharmacy, health, and beauty retailer - guardian Malaysia has unveils a powerful new brand vision and campaign that encourages Malaysians to embrace their unique beauty and to "Own your beautiful. Take control of your wellbeing." on 27 Nov 2024.

With “Own your beautiful. Take control of your wellbeing.”, guardian’s inspiring message speaks to Malaysians of all ages and backgrounds, igniting a movement where everyone can celebrate who they are and take pride in their wellbeing journey.

Priscilla Wu, Managing Director of guardian Malaysia, shared: “The heart of “Own your beautiful. Take control of your wellbeing.” lies in the word ‘Own’. It’s about the power each of us has to define our own beauty, our wellbeing, and to truly own it. This is more than a campaign; it’s a celebration of self-empowerment. We believe that everyone deserves to look, feel, and live their best at every stage of life.”

guardian, as a local brand born in Malaysia 57 years ago, has proudly served Malaysians, reaching over a quarter of the nation’s population and meeting their diverse health and beauty needs. This renewed mission is guardian’s promise to support every customer in their pursuit of wellbeing, reminding them that every step of the journey matters.

With the release of its new brand video, guardian invites Malaysians to connect on an emotional level.

This video is more than just imagery—it’s a call to action, challenging viewers to own their wellbeing, rise above life’s obstacles, and embrace their unique beauty. guardian is here, every step of the way, like we have been with your grandparents, your parents, and we will continue to be your, your children, and your grandchildren’s trusted friend, guiding Malaysians towards a healthier, more beautiful life.

The brand film captures moments from an ordinary day that illustrate the beauty in every challenge and every triumph, inspiring Malaysians to seize control of their well-being, one moment at a time.

guardian Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

Anna Ng, Marketing Director of guardian Malaysia, emphasized: “Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

GET.SET.GLOW! with guardian Malaysia This September 2024

September 2024 has been chosen by guardian Malaysia as the Get.Set.Glow! month that celebrates and cultivates all there is about wellbeing via:

• Store offerings and pharmacy services
• eStore promotions, contest and rebate
• #MYWellbeingMatters YouTube series and podcast featuring health experts and
• A week-long wellbeing festival.

Get.Set.Glow! aims to help Malaysians to see why wellbeing matters and adopt the culture of preventative healthcare and nurturing of wellbeing. Anna Ng, Marketing Director of guardian Malaysia, said: “Wellbeing is an ‘important’ matter for everyone. This includes being able to access the ideal curation of wellbeing offerings coupled with guidance by experts.”

In this campaign, guardian has chosen to work with the following experts, all of whom are medical specialists in their respective fields, to speak about key wellbeing topics on Youtube that is accessible by Malaysians nationwide:

• Dr Gayethri Chokalingam, Consultant Internal Medicine Physician
• Dr Kenny Chen, Consultant Cardiothoracic Surgeon
• Dr Wong Yee Ming, Consultant Paediatrician
• Dr Arunan Periasamy, Consultant Paediatrician

Beyond these health experts’ Youtube talk series, Malaysians can also speak with their neighbourhood’s community pharmacist. The pharmacists at guardian’s outlets nationwide have the right expertise to address our customers’ questions on blood sugar, blood pressure as well as weight management and guide them to stay healthy and be well.

“We, at guardian, are aware of the growing importance of wellbeing matters and therefore chose the hashtag #MYWellbeingMatters,” added Anna.

Love is in the Hair: Feel Beautiful. Curated Hair Solutions by guardian

In the past year, 30% of Malaysians actively sought out what’s good and what’s not for their hair on social media sites like TikTok, Youtube, Facebook and Instagram. Additionally, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns, with the bulk of these queries being on hair loss, dandruff issues and scalp irritation.

Be beautiful, thanks to a good hair day

“With the breadth of information on the internet and social media and the likely differing opinions of individuals, one can be all at sea when it comes to trying to identify what is the cause of your hair issue and what possible solutions are best for you,” said Anna Ng, Marketing Director of guardian Malaysia.

Anna Ng, Marketing Director of guardian Malaysia with guardian Eco Garden range

In wanting to address the hair concerns of Malaysians out there, guardian Malaysia is celebrating everything hair this July 2024 with its Love is in the Hair campaign from now till the end of the month.

Through this campaign, guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers' hair. With its curated brands covering the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories, guardian has the right preventative measures against hair loss, specialized treatments for scalp issues, vibrant hair color options, or luxurious products for beauty hair maintenance. With a carefully selected collection of top-quality brands, guardian is the one-stop shop for all things hair care.

As part of this campaign’s kick-off is a preview of guardian’s curation of experts and brands to address Malaysians’ hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall on 10th July.

guardian Donates Body Wash to Underprivileged Children as Part of Its ‘Together, Keeping Kids Clean and Healthy’ Community Service Campaign

guardian Malaysia recently conducted a heartwarming initiative by providing 2,844 bottles of body wash to the children of PPR Kampung Muhibbah at Bukit Jalil, Kuala Lumpur. The event, attended by 100 children from the PPR together with their parents, marked a significant step in guardian's commitment to its regional #guardiancares Corporate Social Responsibility (CSR) campaign titled “Together, Keeping Kids Clean and Healthy”.

Anna Ng, Marketing Director at guardian Malaysia, expressed her delight in contributing to children's hygiene and well-being under this program. She highlighted the importance of ensuring that every child has access to basic hygiene, emphasizing that it is a fundamental human right.

Ng stated, "Keeping clean and healthy is not a luxury but a basic necessity, especially for children from low-income families. We believe that maintaining personal hygiene not only safeguards physical health but also boosts self-esteem and enhances mental well-being."

In 2023, guardian successfully provided 20 million baths to underprivileged children across Malaysia, Indonesia, Singapore, Vietnam, and Cambodia. This equated to over 40,000 bottles of bath care products donated to Malaysian children alone. Building on this achievement, guardian has set a target of doubling its impact in 2024, aiming to provide 40 million baths to those in need in the region.

The donation of 2,844 bottles of body wash to the children of PPR Kampung Muhibbah represents a significant contribution toward this goal, providing 800,000 baths for the recipients. Mr. Abdul Aziz bin Mohidie, the Head of the Rukun Tetangga of PPR Muhibbah 2 said, “This is a good initiative as it helps to lighten the burden of families besides being great for kids to learn how to keep clean and healthy.”

The guardian Awards Beauty & Wellness 2024: Discover the Best Sellers, Expert Picks & Fan Favorites!

guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to their customers.

This year, guardian is proud to introduce several enhancements, including the unveiling of guardian's Best Sellers 2024, along with Expert Picks and the opportunity for their valued customers to vote for their favorite brands.

Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.

"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.

guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024, guardian has meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.

“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.

Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.

#IYKYK Beauty Line-up at guardian Malaysia

guardian Malaysia proudly announces a significant expansion of its iconic #IYKYK Beauty category, welcoming 34 new trendsetting beauty and wellness brands into its stores, making a total of 76 brands on offer now.

This expansion reaffirms guardian's commitment to offering cutting-edge beauty products to its customers, providing them with an unparalleled selection of the latest and most coveted brands that have that taken the online world by storm, racking up explosive sales and becoming the talk of the industry.

Anna Hull, front row, 3rd from right at the launch of the extended guardian #IYKYK Beauty range

Anna Hull, Commercial Director at guardian Malaysia, expressed her enthusiasm about the expansion, stating, "With the #IYKYK Beauty category, we have positioned ourselves as a leader in showcasing emerging beauty trends in Malaysia. By collaborating with social media platforms and content creators, we have successfully curated a collection of sensational brands that have captured the attention of online beauty enthusiasts nationwide."

Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products.

Anna remarked, "The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store."

#DoubleTheNatural with The New guardian Eco-Garden Range

guardian has launched its first sustainable own brand personal care range – the guardian Eco-Garden range in conjunction with Earth Day 2024 on 29 April 2024.

Made from 100% certified organic ingredients and sustainable mass-balance palm oil and packaged in 100% recyclable bottles, the new Eco-Garden range embraces guardian’s #DoubleTheNatural (pairing of natural ingredients) concept which brings the dual benefits of nature's healing and restorative powers into every home.

Anna Ng, Marketing Director of guardian Malaysia said: “Our Eco-Garden range, will help our customers enjoy the magic healing of nature, inspired by botanicals for a sensual cleansing experience at affordable prices.

Infused with the joy of nature, the Eco-Garden range transforms your bathroom into a tranquil oasis, encapsulating the essence of a serene garden sanctuary.

“We know that our customers seek clean, natural origin products that are sustainably sourced and produced while using effective ingredients that do not harm our environment. The Eco-Range of personal care products meets this customer need at an affordable price point debunking the myth that sustainability means expensive products. They get to choose the natural products that do not harm our mother Earth and yet obtain great value for their money.”

Showcasing nature’s benefits sustainably, with guardian Eco-Garden

The product line includes seven diverse ranges that cater for specific functional benefits from the natural ingredients such as;

Experience The Joys of Raya Togetherness with guardian Malaysia

This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian Malaysia.

"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added: "As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya. Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, Puteri Shazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April 2024.

Guardian ‘Inspires Inclusion’ Together with You & Your Loved Ones on International Women’s Day 2024

This year’s International Women’s Day (IWD) theme, ‘Inspire Inclusion’ resonates very closely at the heart of guardian as we celebrate the diverse contributions and achievements of women everywhere.

Priscilla Wu, Managing Director of guardian Malaysia, emphasized, “At guardian, diversity and empowerment are at the core of our values. We believe in fostering an inclusive environment where women are empowered to lead and contribute to our success at every level.”

She added, “This year, we extend our celebration to include not just women, but also the men who support and uplift them. At guardian, we want to celebrate with you and your loved ones including the men in your family that has helped you achieve the success you enjoy or helped you overcome challenges that you have faced.

“Whether you’re shopping for yourself or for the remarkable women in your life – mothers, sisters, caregivers, or relatives – guardian has incredible deals for all.”

As part of their commitment to inspiring inclusion, guardian Malaysia has featured six special short stories on TikTok, highlighting extraordinary individuals who have triumphed over adversity:

Rocyie Wong - Psoriasis Advocate: Raising awareness about psoriasis and inspiring others through her journey.

Dr. Aiesha Asmadi - Medical Doctor, Professional Athlete & Fitness Advocate: A two-time Cancer Survivor dedicated to motivating others.

Anissa Jailani - Sign Language Teacher: Breaking stereotypes and promoting inclusivity through education.

Guardian Brings Us Glowing Beauty, a Healthy Journey for The Coming Lunar Chinese New Year

Guardian will be ushering in the Chinese New Year of the Wood Dragon with exciting offers and promotions of new and trending products at exceptional value for all their customers.

Anna Ng, Marketing Director of Guardian Malaysia said; “The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.

“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.

“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves. These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.

“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters including Guardian’s Face of Healthy Beauty winners,” Anna added.

Japanese Manga Series SPYxFAMILY Limited Edition Collectible Set Series now Available at at all Guardian Stores and Online

A limited series Collectible collection of one of Japan’s best-selling manga series and anime television series adaptation, SPYxFAMILY, is now available at all Guardian stores and online.

SPY×FAMILY is a Japanese manga series written and illustrated by Tatsuya Endo. The story follows a spy on an undercover mission who gets married as part of his cover and adopts a child, not realizing that the girl he adopts as his daughter is a telepath, and the woman he agrees to be in a marriage with is a skilled assassin. All three must strive to keep together.

As an animated web series, SPYxFAMILY was voted Number 1 Most Popular Web Comic in 2019 and the series reached 480 million views in August 2022. By December 2023, SPY×FAMILY had over 34 million copies in circulation, making it one of the best-selling manga series.

Anna Ng, Marketing Director, Guardian Malaysia said: “We are extremely excited to offer these FOUR collectibles sets from the massively popular SPYxFAMILY manga and anime series. The FOUR collectibles sets are based on the characters from the manga series and all four collectibles can be obtained for RM99 each, every time our customers spend RM20 on participating brands such as Aiken, Bio Essence, Lóreal Dermo-Expertise, Eucerin, Garnier, Lóreal, Maybelline, Nivea Skin and Sunsilk or RM50 on non-participating brands in a single receipt.”

Collectible Item 1 is called LOID FORGER, after the father character in the anime series. The Loid collectible which is worth RM199, has been available from 27 December 2023 and comes in the form of a special Loid Design Box which contains a Loid 14 inch laptop sleeve, a Loid acrylic phone holder and Loid lenticular waterproof stickers.