The guardian Awards Beauty & Wellness 2024: Discover the Best Sellers, Expert Picks & Fan Favorites!

guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to their customers.

This year, 
guardian is proud to introduce several enhancements, including the unveiling of guardian's Best Sellers 2024, along with Expert Picks and the opportunity for their valued customers to vote for their favorite brands.

Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.

"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.

guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024
guardian has meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.

“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.

Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.

Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.

The panel includes:

Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator
Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner
Joanna Soh – Wellness and Fitness Personality
Japhet KF Bong – Celebrity Makeup Artist
Rosmah Idayu – Assistant Editor, Mingguan Wanita

You have your say: Fan Favorites!

guardian customers are also invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. Their customers can cast their votes for their beloved brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.

By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. 

Participation is simple – log in to the contest website ( and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher.

Celebrating Excellence with their 

The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with our customers, providing invaluable insights into customers’ preferences.

During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.

"Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations," Anna affirmed.

For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian - Your Trusted Partner in Health and Beauty:

Main Page:
Fan Favourites:
Expert Picks:
Best Sellers:

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