The exciting experience of watching a cinematic masterpiece 6,000 feet above sea level has just gotten a huge adrenaline boost. Bona Cinemas in Resorts World Genting introduced two new experiences that will allow audiences to immerse themselves even further inside the thrilling realm of motion pictures, adding IMAX and Gold Class with D-BOX halls to its gilded cineplex in the heart of SkyAvenue mall from 1 December 2018.
“The movies are about dreams, imagination, art and, to a certain extent, escapism. Our audiences in Resorts World Genting will be able to enjoy the latest films in these awesome settings with the best of technology,” said Dato’ Edward Holloway, Executive Vice President of Leisure & Hospitality, Resorts World Genting. “Whether in the awe-inspiring expanse of IMAX or the engaging luxury of the seats, the experience of watching movies at Bona Cinemas is really impressive and innovative. Films are a gateway to a universe crafted by imagination and creativity, and with the addition of our IMAX and Gold Class with D-BOX halls, there is no better gateway into cinematic perfection in Malaysia than at Bona Cinemas in Resorts World Genting.”
The collaboration between Resorts World Genting and China’s Bona Film Group, Bona Cinemas was unveiled earlier this year as the Chinese film giant’s first foray into the Malaysian market. Bona Film Group is an integrated film and television production, distribution company and exhibition company, being the first private firm to receive a film distribution licence from the Chinese state in 1999. From there, Bona has now become one of China’s largest film production houses, having funded and created over 230 films, including titanic hits like Operation Red Sea (紅海行動), Project Gutenberg (無雙), Big Brother (大师兄), The Taking of Tiger Mountain (智取威虎山), The Grandmaster (一代宗师), Flying Swords of Dragon Gate (龙门飞甲), Dragon Tiger Gate (龍虎門) and Confession of Pain (傷城). In addition to production and distribution, Bona Film Group also owns and directly operates 61 theatres in China under the Bona brand, and in February 2018, opened its first overseas cineplex in Resorts World Genting.
Since its opening, Bona Cinemas has proven to be incredibly successful, offering guests the opportunity to watch hit movies in Mandarin, Cantonese, English, Korean and Thai in plush comfort with cutting-edge audio-visual technology. The addition of IMAX and Gold Class with D-BOX adds more feathers to Bona Cinemas’ cap. IMAX technology, derived from the words Image Maximum, is widely considered the gold standard in motion picture immersion, able to capture images of greater size and resolution to bring even the smallest of details and sounds to life with a visceral punch.