TAMASHII SPOT POP UP X ULTRA HEROES 2024 at MyTOWN Shopping Centre

Calling all Ultraman fans, it's time to unleash your imagination at TAMASHII SPOT POP UP X ULTRA HEROES 2024 happening at MyTOWN Shopping Centre, Kuala Lumpur.

This year TAMASHII SPOT POP UP X ULTRA HEROES 2024 promise a more excitement to all the fans. Some of the highlights of the event included below:

The Newest Ultra Hero, Ultraman Arc, will take to the stage with a Larger Cast + Longer Action Packed Performances

The exciting stage performance is action-packed and featured the debut of Ultra hero, Ultraman Arc appearance in Malaysia. Come and witness how the newest Ultra hero, Ultraman Arc, fight along with other Ultra hero alive! I promise you, you will be amazed with the stage performance like I do!

Featuring Ultraman Arc, Ultraman Zero, Ultraman Belial and Bemzeed, the show duration has been increased from 5 minutes to 20 minutes to present the slick action moves of the Ultra Heroes. That's so sweet of the organiser.

The live-action stage shows debuts on 19th October 2024 at 1pm. Repeat stage shows will also be available over the weekends of 19th, 20th, 26th and 27th October at 1pm, 3.30pm and 6pm on each of the dates. (The schedule is subject to change without prior notice) 

Do not miss your chance to see the thrilling live-action stage shows up-close!

Life Size Ultraman Arc and Ultraman Blazar statues

NERF Reveals Revolutionary N SERIES Line

NERF is unleashing the next evolution in foam dart blasting with NERF N SERIES blasters and N1 darts, delivering EXTREME ACCURACY, SPEED and DISTANCE. Hitting stores this month, the NERF N SERIES collection will debut with the following blasters, INFINITE, PINPOINT, AGILITY, WARD and GEAR UP PACK, along with the N1 DARTS.

N SERIES gives players the edge to dominate NERF battles with blasters and darts that are faster and more accurate compared to NERF ELITE 2.0, taking the game to the highest level. Play is a fundamental right; it builds resilience, instils confidence and helps children develop. With roots as an active play brand since it first debuted 55 years ago, NERF continues to celebrate the power of play.

NERF N SERIES INFINITE (MYR 199.90)
(HASBRO/Ages 8 years & up / Available at most major retailers starting July 2024)
*Pricing may differ at retail channels depending on promotions. 

The NERF brand levels up your game with high-performance NERF N SERIES dart blasters and NERF N1 darts! You have the skills as a NERF battler, now you have the blaster and darts to gain a superior edge in indoor and outdoor play. From the creators of the foam dart, the NERF brand unleashes the next evolution in foam dart blasting with NERF N SERIES N1 darts, delivering EXTREME ACCURACY, SPEED, and DISTANCE! The NERF N SERIES INFINITE dart blaster features an innovative battle belt that lets you reload darts quickly and easily as you play! No more stopping the game to reload! And the removable belt has a big 40-dart capacity to swamp the field with darts. The pump-action Infinite blaster includes 80 NERF N1 foam darts and has onboard 16-dart storage. To play, load darts into the belt, pump the priming slide back and forth, and pull the trigger to fire a dart. NERF N SERIES blasters are compatible only with NERF N SERIES N1 darts. Eyewear recommended (not included).


NERF N SERIES PINPOINT (MYR 109.90) 

Barbie® You Can Be A Designer Fashion Reinvention Competition 2021

It was a dream come true for the six young winners of the Barbie® You Can Be A Designer Fashion Reinvention Competition. Not only did they win a once-in-a-lifetime mentorship opportunity to learn from Fashion Designer, Kittie Yiyi, and Fashion Stylist, Min Luna, their original designs were made reality and brought to life by Kittie Yiyi for both our winners and their Barbie® dolls.

The competition was open for submissions from 30 April 2021 to 7 June 2021. 85 entries from across Malaysia were submitted in two age categories: Category A (5-8 years old) and Category B (9-12 years old). The young hopefuls submitted a range of creative designs all conceived to WOW the judges and showcase their interests and personalities. The Top 20 entries were shortlisted for the Virtual Presentation, where the designers had the opportunity to present their designs to the judging panel composed of Kittie Yiyi, Min Luna, and Elaine Lim, Brand Manager of Mattel Continental Asia.

“It was so wonderful to meet the finalists at the Virtual Presentation and get a peek into their creative process,” said fashion designer, Kittie Yiyi. “I was inspired to see girls as young as 5 years old getting excited about fashion design. It brought back so many memories of when I was little and would sew clothes for my Barbie® dolls. It’s been such a joy to be a part of the journeys that these little designers are taking.”

Khayrah striking poses in her own design made by Kittieyiyi

It was Aleesya Inara, Nina, Khayrah, Alayna, Olivia, and Umaa Meenaa who ultimately impressed the judges and clinched the top spots for fashion mentorship. The six young designers truly embodied the spirit of Barbie® Fashion Reinvention, with their exciting designs and their stellar presentations.

Nina striking poses in her own design made by Kittieyiyi

From Category A, Khayrah’s (8) transformational, PPE-inspired gown was a heartfelt tribute to her aunt who is a frontliner; Aleesya Inara’s (7) delightful, doughnut-inspired dress and precocious personality made her stand out; and Nina’s (6) bright and colourful beach outfit was a wonderful explosion of her charisma. From Category B, Alayna (9) told an inspiring story of growth with her elegant, butterfly-inspired dress; Olivia (10) stunned judges with a very fashionable and practical unicorn-inspired number; and Umaa Meenaa (11) presented a gorgeous, galaxy-inspired creation, demonstrating a skilful use of shapes and silhouettes.

Celebrate Chinese New Year with The LEGO Group with New Sets Inspired by the Chinese Culture and Activities for the Families

The LEGO Group revealed three new LEGO® sets celebrating classic Chinese culture and legends within themes such as the popular LEGO® Chinese Traditional Festival and LEGO® DUPLO. They will make delightful gift toys for children and anyone interested in the Asian culture as they offer fascinating building challenges and hours of creative play.

LEGO® Story of Nian (80106) is inspired by the Chinese legend where a mythical beast Nian comes around to attack villagers every Spring, and is only driven away by the colour red, fire, and loud noise. Villagers back then would also stay up late to keep a watch for Nian during the eve of Chinese New Year. It was said that the story started the festival traditions of lighting firecrackers, Chinese New Year Eve’s vigil (守岁 shou sui), and the practice of wearing red for luck. It is also especially apt as we look to usher in 2021 with optimism and good luck after a challenging year.

The set features a brick-built Chinese residence with traditional decorations including buildable fireworks, firecrackers, hanging lanterns and Chinese couplet, a snowy scene that is brought to life with a posable Nian creature, a snowman figure and six minifigures including grandpa, grandma, three children and a person in an ox costume to mark the Year of the Ox in 2021. Children will thus be able to learn the story about Nian and the various traditions that stemmed from the folklore in a fun way with LEGO bricks.

Let Creativity Bloom with New Botanical Builds From The LEGO Group

The LEGO Group has revealed a new range of mindful models for the green-fingered. The decorative LEGO® Botanical Collection includes a stunning LEGO® Flower Bouquet to brighten the home, and a LEGO® Bonsai Tree for those looking to be more zen in the new year.

While many people seek out green spaces to destress and relax, adults can now bring a touch of nature into their home and unwind as they create and customise their botanical builds….and the great news is that LEGO plants don’t need to be watered to stay fresh.

With 7 in 10 adults saying they often research new ways to destress1 and over 8 in 10 saying play helps them relax2, the new sets could provide the perfect perennial project for those looking to get creative, destress and find moments of mindfulness in a day.

Both sets in the new LEGO Botanical Collection include a number of elements made from plant-based plastic, produced using sustainably sourced sugarcane.

LEGO Flower Bouquet

Surprise a friend or show yourself some love with a gift that keeps on giving, a beautiful flower bouquet that’s anything but ordinary, and won’t wilt! The 756-piece set features a host of beautiful blooms in an array of stunning colours that older builders can customise as their flowers flourish.

Whether you’re treating a loved one or are looking for a new creative project, the flower stems are adjustable so it’s easy to tailor the arrangement to suit any vase. A combination of snapdragons, roses, poppies, asters, daisies, and different grasses can be arranged in the bouquet in a number of ways to suit the mood of the builder and the design of the room.

Toys“R”Us Asia Brings an Exclusive “FROZEN 2” Experience to Malaysia

The world fell in love with “FROZEN” and now the wait is finally over for fans as the sing-along franchise returns to capture their hearts for a second time! Building up to the big movie launch in November, Toys“R”Us – Asia’s leading toy, baby and education products retailer with a focus on fun and developmental play, has unveiled the latest line of “FROZEN 2” toys in stores across Malaysia.

The brand new line-up makes perfect Christmas stocking fillers or year-end treats for anyone and everyone who loves FROZEN. You definitely should NOT be letting go! Browse through the entire FROZEN 2 toys collection here.

WELCOME THE ARENDELLE ROYAL FAMILY INTO YOUR HOME: ONLY AVAILABLE AT TOYS “R” US

Welcome a blast from Arendelle’s past into your home with the exclusive Disney Frozen 2 Arendelle Royal Family Fashion Doll Set, only available at Toys“R”Us. This 4-pack of classic fashion dolls inspired by Disney's Frozen 2 – featuring toddler Anna and Elsa, King Agnarr and Queen Iduna dolls, will undoubtedly entertain the children during the long year-end school holidays or will be an ideal gift for Christmas. Kids will be able to spend hours having dress-up fun with each doll’s stylish outfit pieces, recreating family scenes from the movie. The Disney Frozen 2 Arendelle Royal Family Fashion Doll Set is available at RM229.90 (WM) and RM241.90 (EM) in all Toys“R”Us stores nationwide and via the online shop here.

SING YOUR HEART OUT!

The all new Singing Doll set makes the perfect gift for young “FROZEN” fans to sing along to their favourite songs from the movie. The set includes the Elsa Fashion Doll who comes wearing her light blue FROZEN-inspired dress; and the Anna Fashion Doll, who stuns in a purple sequel-inspired outfit with removable boots. At a simple push of a button, kids can see their dresses light up and hear a snippet of an original song from “FROZEN 2”, capturing all the magic and melody from the movie. Toys”R”Us is where the music begins, here. Get yours now for RM159.90 (WM) and RM167.90 (EM).

The LEGO Movie 2 Event by LEGO Malaysia

LEGO Malaysia is celebrating the release of one of the most anticipated animated films of the year, The LEGO Movie 2, The Second Part by hosting an awesome experiential consumer event, along with attractive and exclusive gift with purchase (GwP) promotion.

Taking place in Mid Valley Megamall from 13th to 24th February 2019, this fun-filled event features six different universes which represent different universes from The LEGO Movie 2. The event will present an immersive experience into the amazing LEGO Movie 2 multiverse, as well as provide an opportunity for siblings and parents and build something awesome together.

Among the different zones that participants will get to experience is the ‘Systar System’ where children can have an on-screen dance off with their favorite characters from the movie and more. There will also be the ‘Duplo Monster’ workshop, where participants are welcome to build their very own monster DUPLO invaders! There is also the ‘Apocalypseburg’ zone where you can film your own awesome movie with the LEGO® Movie Maker set! Each zone represents a mission to be completed and when all six missions have been completed, participants will receive a special achievement certificate from LEGO Malaysia.

Welcome to Apocalypseburg – where everything is awesome!

The ‘Welcome to Apocalypseburg!’ set is one of the most eagerly anticipated LEGO sets of the year. It features a section of the collapsed Statue of Liberty surrounded by a ruinous city of containers filled with a variety of interiors including a coffee shop, holding cell, armory, a barber cum tattoo parlor, gym, diner, spa and a few living quarters.

Priced at RM 1399.90, it is made up of over 3,000 pieces and measures over 20” (52cm) high, 19” (49cm) wide and 12” (33cm) deep. This advanced building set is a truly epic 360-degree play experience and will represent a challenge even for master builders. LEGO fanatics are also extremely excited about the 12 new minifigures that come with the set: Emmet, Lucy, Batman™, Scribble Cop, Harley Quinn™, Green Lantern™, ’Where are my pants?’ Guy, Larry the Barista, Chainsaw Dave, Mo-Hawk, Roxxi and Fuse, plus a rat figure.

New! Monopoly Cheaters Edition

Cheaters alert! The highly anticipated Monopoly Cheaters Edition has finally landed in Malaysia. Bringing a twist to the classic Monopoly board game, this outlandish game allows players to challenge each other and get away with as many cheats as they can. Get caught, and you’ll be cuffed!

Over the years, the classic Monopoly was known to have sparked feuds and arguments among players. A recent study conducted by Hasbro revealed that nearly half of game players attempt to cheat during Monopoly games and the game often ended in fights. This was due to players trying to cheat when the game was underway, using means such as sneaking extra cash from the bank or taking additional steps to avoid being jailed.

Change up game night with this version of the Monopoly game where cheating is not only welcome, it's a must do! Cheating's officially part of the game. With a set of interesting game rules, the Monopoly Cheaters Edition requires players to follow, bend or break the rules in order to win the game. Unlike the traditional Monopoly board game, the Cheaters Edition rewards players who managed to get away without being caught. The goal of the game still remains that the player with the most money at the end of the game wins, however it may be tougher and more challenging to achieve since cheating is now incorporated in the game. This means that players can skip spaces, collect extra Monopoly money when passing GO, and even skip out on rent when the tenant is unaware.

Third from left - Wu Hsiao Mae, Brand Manager of Hasbro Toy (Malaysia

“It has always been our mission to create a game that is ‘fun to play, fun to watch and fun to share’ for everyone. I am thrilled to introduce the Monopoly Cheater’s Edition to all of you. This is definitely a game changer in the Monopoly space, and the key thing here is what you can get away with,” said Wu Hsiao Mae, Brand Manager of Hasbro Toy (Malaysia). Hasbro Toy (Malaysia) is a fully owned subsidiary of Hasbro Inc.

Mattel Presents First-ever Double Storey Barbie Career Dreamhouse in Southeast Asia

With over 155 careers and counting, there is not a plastic ceiling Barbie has not broken. From Mermaid to Movie Director, Game Coder to Scientist, Fashionista to Musician, these countless choices have always offered girls the opportunity to play out whatever they can imagine. There’s no such thing as too wild a dream, too big a hope or too fantastic a wish. This Summer, Mattel continues Barbie’s journey to inspire girls to pursue their imagination and dreams with the first-ever double storey Barbie Career Dreamhouse in Malaysia, and Southeast Asia.

Happening from now to 29th July 2018 at Sunway Pyramid, LG2, Blue Concourse from 10am to 10pm, the Barbie Career Dreamhouse brings imaginative play with Barbie to a real-life experience inviting girls to experience and play out everything she can become. The Dreamhouse features several fun and interactive play rooms with different career related activities brought to reality via partnerships.

(from third L-R) Ms. Loo Hoey Theen, Marketing Director of Sunway Pyramid, celebrity mom and cook Danielle Peita Graham and daughter Sophia, Mr. Ivan Franco, Country Manager of Mattel SEA, Chee Kee Poey, Director of Sales A+E Networks, Anthony Chan, Marketing Director of Crayola Malaysia, Zoey Chew Mui Foong, Assistant Vice President of Astro Malaysia, Ms. Pang Kit Cheng, Senior Manager of Aeon. 

The fun and interactive playrooms include:
“You can be a Top Chef” play room, brought to you by Lifetime
“You can be an Artist” play room brought to you by Crayola
“You can be a Movie Director” play room brought to you by Astro on Demand (VOD)
“You can be a Musician” playroom brought to you by Yamaha
“You can be Anything” play room brought to you by Kiddomo

The First and Only We Bare Bears Pop-Up Store @ TGV Cinemas Sunway Velocity Mall

Calling all We Bare Bears fans, it’s time to visit the first and only We Bare Bears Pop-Up Store at TGV Cinemas Sunway Velocity Mall, Cheras. The hilarious and endearing characters of the Internationally-acclaimed animated sitcom, We Bare Bears has landed in Malaysia and brought to reality by TGC Cinemas.

We Bare Bears Pop-Up Store @ TGV Cinemas Sunway Velocity Mall is here for a limited time only, from Saturday 9 June until Sunday, 8 July 2018. It offers fans and movie-goers the opportunity to take home authentic We Bare Bears merchandise and collectibles. From official plush toys, mugs, notebooks, notepads, t-shirts, to coin bags and many more. So, make your visit to the main foyer of TGV Cinemas Sunway Velocity Mall from 12pm to 10pm for the pop-up store before it’s too late ok.

Meanwhile, TGV cinemas is kicking off with a Special We Bare Bears Cup Topper Combo, and it comes in two options: (i) We Bare Bears Cups and Toper with free drink + regular Hollywood popcorn at RM 29.90; or (ii) a We Bare Bears Cup and Topper at RM 19.90. This special combo is available at TGV Cinemas nationwide.

LEGO® Bring The Masters of Spinjitsu to Sunway Pyramid

Calling all fans of LEGO® NINJAGO®! Expect for an adventure with the upcoming release of The LEGO® NINJAGO® MovieTM which will be on the blockbluster 21 Sep 2017 onwards. The LEGO® NINJAGO® MovieTM follows the footsteps of The LEGO® Movie and The LEGO® Batman Movie promises fans a blend of meta-humor and the always fun LEGO® action. In conjunction with the big premiere, LEGO Malaysia treats fans of the masters of ‘spinjitsu’ by bringing the movie to life at its special The LEGO® NINJAGO® CHALLENGE Event at Sunway Pyramid!

LEGO® NINJAGO® mascot appearances and bountiful photo opportunities were one of the many highlights of the LEGO® NINJAGO® Challenge event.

The LEGO® NINJAGO® CHALLENGE Event: 

Venue: LG2, Blue Concourse, Sunway Pyramid Shopping Mall 

Date: Friday, 15 September to Sunday, 24 September 2017 

Time: 10am to 10pm daily

Built in partnership with 20th Century Fox Malaysia and Box of Bricks to promote the latest blockbuster in the LEGO® franchise and introduce the new The LEGO® NINJAGO® MOVIETM play sets, fans of LEGO® and the highly trained ninja warriors are in for a treat – with awesome The LEGO® NINJAGO® MOVIETM themed activities, special appearance by our favourite THE LEGO® NINJAGO® MOVIE™ life-sized Costume Characters and fun-tastic ways to redeem LEGO® goodies! 

“The LEGO® NINJAGO® series captivated many with its special concoction of humour, action and values since its debut in 2011. We believe that The LEGO® NINJAGO® MOVIETM is sure to be yet another huge phenomenon and we wanted more reasons to connect with our fans. What better way to do that than bringing the joy of building to them. Working hand-in-hand with the film, the event brings to life a new level of cross -platform entertainment enriched with play - as we reach out to our LEGO fans through our products, movies, and the many exciting activities at the mall - ultimately bringing fun and play to Malaysians,” says Leslie Falvey, General Manager, LEGO® Singapore and Malaysia.

Mr Leslie Falvey, General Manager of LEGO® Singapore and Malaysia, sharing his excitement over the fun-tastic activities that LEGO® has in store for kids and adults alike who visit the LEGO® NINJAGO® Challenge Event.

Avid LEGO® and NINJAGO® fans are treated to the following awesome activities at Sunway Pyramid:

LEGO® Inspires People to “Build Amazing” using The Wonders of Malaysia

The school holidays have begun, and LEGO® Malaysia has added some extra-curricular activities to the list of fun activities available to Malaysian kids out there. LEGO® Malaysia, the building blocks of imagination and creativity, announced the official start of its #BuildAmazingMY campaign. The campaign features a host of fun building activities at its Cities of Wonder event in Pavilion KL, an online contest, and Limited-Edition Malaysian Cultural Mini Builds which is a historic first for the LEGO® brand.

As Jacob Leighton Rennison, Head of Marketing, LEGO® Malaysia, explains, “Since the very beginning, LEGO®’s founders had a very clear vision of building something that would inspire a generation’s creativity. We understand our role very well – we’re here to facilitate hands-on play, the type that nurtures a creative mindset. And what we’ve done with #BuildAmazingMY is really something special. We don’t have to look very far to be inspired.

Jacob Leighton Rennison, Head of Marketing, LEGO® Malaysia

“Malaysia is well-known for its uniqueness and rich culture. Our campaign highlights a few elements of this uniqueness through the Limited-Edition Mini Builds, but we also want Malaysians to tell us what’s special to them through LEGO®. Most of all, we want people to have fun whilst they embark on this small journey we’ve built,” he adds.

Aimed at keeping the creative juices flowing as kids embark on their well-deserved breaks, #BuildAmazingMY challenges parents and kids to build amazing things together by being inspired by the wonders of their cities. The campaign also includes a mass LEGO® mosaic building effort at Pavilion KL to aim for a Malaysian record.

LEGO® Cities of Wonders at Pavilion Kuala Lumpur (From left to right: Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumpur; Jacob Leighton Rennison, Head of Marketing, LEGO® Malaysia; Sylvie Ting, Associate Brand Manager, LEGO® Malaysia; Feina Leow, Marketing Manager, Toys ‘R’ Us)

Chief Executive Officer of Retail for Pavilion KL, Dato’ Joyce Yap said, “As an award-winning mall that consistently brings world-class experiences to the shoppers, we are proud to partner with the internationally renowned LEGO® for this school holidays celebration. LEGO® is a brand that resonates with all age groups – with this collaboration, we welcome fans and families to the mall to create memorable and priceless experiences with us.”

For the First Time in Southeast Asia, You Can Customise Your Own Barbie

In  a  continuous  push  to inspire  the  limitless  potential  in every girl, Mattel is introducing the first Barbie customisation experience in Southeast Asia – Barbie:  Create  Your  Own. 
Barbie:  Create  Your  Own allows  girls  to  use  the endless  possibilities  of  their  imagination  to  customise  a  brand  new  Barbie  that  they can call their own.

Barbie: Create  Your  Own

Sunway Pyramid (LG 2, Orange Concourse) - 23rd to 28th May 2017, 10am to 10pm

Mid Valley - 1st to 4th June 2017, 10am to 10pm

KLCC - 8th to 11th June 2017, 10am to 10pm

One Utama -14th to 18th June 2017, 10am to 10pm

From left to right: Wayne Chua, Celestia, Feina Leow, Senior Merchandising and Marketing Manager, Toys "R" Us,  Loo Hoey Theen, Director of Marketing, Sunway Pyramid, Michelle Wan, Snr Manager of Consumer Products, Mattel Southeast Asia, Jennifer Bay, Brand Manager, GIRLS Mattel Southeast Asia, Elaine Daly, Eva, Dynas and Khyra showing their customised Barbie dolls

“We  always  strive  to  remain  relevant to  the  next  generation  of  parents  and  girls. Barbie   continues   to   be   aspirational,   and   a   vehicle   for   self-expression and storytelling,” said Fong Jia Li, Head of Marketing of Mattel Southeast Asia during the event takes off at Sunway Pyramid yesterday.

“This season, we want to spark girls’ imagination in storytelling by enabling them the experience of customising their very own Barbie world with a wide range of fashion pieces and playsets to play out a world of endless possibilities. Our goal is to empower girls with choices and unlimited possibilities,” added Fong. “Through the power of open-ended play, storytelling and imagination, girls can imagine anything they want to become through Barbie.”

At Barbie:  Create  Your  Own, girls  can  pick  a  Barbie  doll  of  their  choice  and  style  it with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes. They could even pick playsets and accessories for their customised Barbie doll. Each customised  Barbie  doll  comes in  a  special  packaging  printed  with  the  name  of  its creator. In support of Barbie’s philosophy of “a woman has choices,” as said by Ruth Handler, the creator of Barbie, Barbie: Create Your Own is basically designed to help girls realise that, through imagining and creating their own Barbie world, they have choices in their world and can be anything they want to.

New Toys for the Girls: DC Super Hero Girls Toy

‘Look mum, the DC Super Hero girls are coming to save us! They will send the villains to jail!’; this is my girls’ favourite slogan recently.

I was glad to be chosen as the first few bloggers to try out DC Super Hero Girls toys in Malaysia. My girls are extremely excited because they can role play into their favourite super hero girls with the DC Super Hero Girls toys. DC Super Hero Girls toys have classic characters like Batgirl, Supergirl, Wonder Woman, as well as villains like Bumblebee, Harley Quinn and Poison Ivy. Thank you DC Comics (a subsidiary of Time Warner) and Mattel for launching  these revolutionary toys for the girls!

DCG Mattel toys and LEGO toys are already on sale at selected Toys"R"Us and department stores; DCG bags, stationery, apparel and footwear will be on sale from end May.

Let’s see what are the toys that we play;

1)     Action Flying Supergirl Figurine Volante

This is a Super girl spin toy that is made with sturdy plastic. Pull the string, it will send Super girl up, up and away!

TRANSFORMERS Mania Hits @ Midnight Madness Event

Calling all TRANSFORMERS fans! In conjunction with the TRANSFORMERS: THE LAST KNIGHT movie release in June, Hasbro Toy (Malaysia) has once again organised the exciting Midnight Madness Event to first launch movie tie-in merchandise. The exclusive movie tie-in merchandise was revealed to scores of dedicated fans at Toys “R” Us in Mid Valley Megamall when the clock struck midnight. On top of being the first to get hold of movie tie-in merchandise, fans were also able to get hold of limited edition Deluxe and Voyager class figures as gifts-with-purchase.

Before the doors opened, fans were treated to a meet-and-greet session with TRANSFORMERS characters Optimus Prime and Bumblebee. Ten lucky winners also walked away with TRANSFORMERS: THE LAST KNIGHT merchandise by participating in the Facebook Photo Pose Contest. In addition, Toys “R” Us went on Facebook Live with the crowd and those featured won prizes on the spot just by participating in the interactive session. 

Prior to the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT movie, the REVEAL YOUR SHIELD programme kicked-off worldwide on 25 April on TRANSFORMERS’ digital and social channels with a week’s worth of exclusive  content inspired by TRANSFORMERS: THE LAST KNIGHT, including a video featuring a new action figure, BARRICADE.  

Part of the activities that were carried out at the Midnight Madness Event was the Facebook Live session whereby participants get to win prizes by answering a simple question for those watching on Facebook.

Not only that, the TRANSFORMERS have found their allies as Influencers declared their allegiance to the Autobots or Decepticons on their social channels throughout the weeks of celebrations leading up to the release of the movie. 

LEGO Empowers Your Child To Be The Next Global Toy Designer With Its First-ever Crowdsourcing Contest

Attention all Malaysian parents! The best thing of 2017 has yet to come until you read this! Do you know that your child could be the next shining star in the international arena? Across the globe, LEGO is searching for the next designer to partner for the new LEGO Friends playset. If your child has in mind a fantastic idea for the next social hangout place in Heartlake City, LEGO is ready to see it. And, the ultimate great news is that your child’s design will be mass manufactured and on sale in all Toys “R” Us stores worldwide, along with a personalized minidoll in his/her likeness! 

The LEGO Friends Designer contest is LEGO’s first-ever, global crowdsourcing challenge of its kind in celebration of the 5^th anniversary of LEGO Friends. This collaboration between LEGO and Toys “R” Us invites children between the ages of 6 and 12 years old to design and build the next concept model for LEGO Friends.

Introduced in 2012, the LEGO Friends is a product range designed primarily for girls. Its theme is centered on the everyday lives and personalities of five best friends in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design – all of which are reflected in the models.

So here’s the challenge: Encourage and inspire your child to add unique touches to the iconic Heartlake City by designing the next hangout place where your child would like to share friendship moments with best friends!

New! Barbie Dreamtopia that will Inspire Girls of All Ages to Dream Without Limit

Mattel has launched their Barbie Dreamtopia, which is an all-new series set in a world created by the fearless imagination of Barbie’s youngest sister, Chelsea. Together, they embark on amazing adventures in four magical kingdoms of Dreamtopia: Wispy Forest, Rainbow Cove, Sweetville, and Sparkle Mountain. Through their adventures, they learn lessons that help them grow up and embrace the child within themselves.

Dreamtopia is a world where princesses express themselves through their beautifully entangled hairstyles, where mermaid swims through river of rainbow, where fairy create wings for anyone and queen that believes seeing magic in the rarest place.

"It's just a dream away.." Sail to the world of magical lands at Dreamtopia.

With the launch of Barbie Dreamtopia collection in major toy and departmental stores, little girls and parents can discover and experience the four enchanted lands where dream comes true. Girls are invited to unleash their imaginations through magical makeovers, photo taking opportunities, playtime with Barbie products, and stand a chance to meet and greet with Barbie from Dreamtopia.

Barbie Dreamtopia play dates will be taking place in the following dates and place.

Location: Toys ‘R’ Us Mid Valley (East Atrium) | Date: 7th – 15st September 2016

Location: Toys ‘R’ Us One Utama (New Wing)| Date: 7th – 11st September 2016

Location: Toys ‘R’ Us Suria KLCC | Date: 8th – 12st September 2016

Location: Sunway Pyramid (Blue Concourse) | Date: 14th – 18st September 2016

Location: AEON Cheras Selatan | Date: 27th – 2nd October 2016

Rent LEGO @ Zoibox

As a Millennials, I grow up with playing the same set of LEGO that my aunt bought me from the UK. Could you imagine how my childhood has passed with the one and only set of LEGO? When I grow up and have my own babies, I bought them a lot of LEGO because LEGO is a great toy to build a child’s creativity and boost their motor skills.

Most kids love LEGO, but not everyone could afford to buy the original LEGO. I have seen people buying counterfeit ones for their child but I strongly against this, I support the original LEGO for its originality and quality. I understood many of us couldn’t afford to buy the original one hence when Zoibox approached us, we were delighted. It is the solution to many of us to offer LEGO toys to our kids with affordable price and plenty of choices.

Zoibox let us rent LEGO from their huge collections. Zoibox works in just 3 easy steps. Simply subscribe to the plan that we want, then choose a lego toy from their toy list and wait for our lego toy to be delivered to our doorstep. Once we’re done with our Lego toy, just inform Zoibox and send it back in the pre-paid packaging at any PosLaju center and choose the next Lego toy to be sent.

There are 2 plans available;

Rookie (Rent LEGO worth up to RM 200)

RM39 (monthly fees) + RM100 (one-time refundable deposit) = RM 139.00

Master (Rent LEGO worth up to RM 400)

RM69 (monthly fees) + RM200 (one-time refundable deposit) = RM 269.00

The LEGO Group Urges Parents to Value The Power and Importance of Their Child’s Imagination

Imagination is one of the most important contributors to creativity and innovation. As children, we have endless imagination. It allows us to see beyond reality, encourages us to think creatively and come up with unique ideas and solutions. Without creative thinking, we would not have some of the products and technologies we rely on in our daily lives.  Without imagination, we wouldn’t have engineers that build planes, and architects that create buildings.

We enter this world as children with genius levels of imagination – but retain less and less as we grow older.   By prioritizing academic study over imaginative play, parents in Asia are making their children less creative – and this could have a huge impact on our society.  

In addition, Asian workers clock some of the longest working hours in the world. A work culture where late nights in the office are commonplace, and academic excellence is prioritized, result in less attention being placed on expanding children’s imagination and creativity.  And if not nurtured and encouraged, it disappears during the wonder years. 

This is something that LEGO is keen to address with the launch of ‘City Adventures’, to ask parents to give their child’s imagination a ‘gift of their attention’ – the simple request direct from their children, to spend more time with them on creative activities that nurture their imaginative skills.   

To demonstrate the impact of this message, LEGO proved what it would be like for a busy parent to see just how creative their child is, and have an insight into how they are using their imagination.  

Created in partnership with creative network, iris, the film ‘LEGO Presents: A Gift for Imagination’ hopes to spark a change in mindset around the role of imagination.

‘LEGO Presents: A Gift for Imagination’ 

 

The 3-minute film was captured in Taipei city, Taiwan - a city with one of the longest average working hours in the world.  In cities like Taipei, it’s normal for parents to only see their children on weekends, and perhaps briefly before leaving for work.