Etude House @ Sunway Velocity Mall

Good news to people in KL, Etude House's SECOND store is now open at Sunway Velocity Mall. We had so much sweet and fun precious memories in this latest store. 

Located at the Ground floor of Sunway Velocity Mall Vanity Atrium (near to Innisfree and Parkson store), it has everything to offer us from head to toe.

Etude House has also launched the super amazing Mini Two Match range. There are the mini lipstick of 27 shades for you to mix and match and create the perfect combination. Chose from MINI TWO MATCH LIP BALM, MINI TWO MATCH LIP CONCEALER, MINI TWO MATCH LIP COLOR, MINI TWO MATCH COLOR MIX, or MINI TWO MATCH LIP TOPPER. They all comes in 2.4g for RM35 each. The shades are so pretty and it's so fun to mix and match our own lippie.

A Magnetic Holder is also available to attach your desired lipsticks to both ends and use them like one lipstick. Just attach MINI TWO MATCH COLOR to the inside of the holder until a sound is heard; attach to the opposite side in the same way.

Etude House 2018 Spring Make-up Collection - Colorful Drawing

Spring is coming, it's time for the colorful makeup with Etude House 2018 Spring Make-up Collection - Colorful Drawing. Just like water painting with clear, vivid colors; Colorful Drawing collection is the bright makeup expresses a dreamy, pure feminine image with natural gradation as if coloring the skin with vivid color.

Etude House Colorful Drawing Collection includes;

[Limited Edition] FANTASTIC COLOR EYES (0.7g * 6 | RM70)

A 6-color shadow palette helps express bright eye makeup.

COLOFUL DRAWING WATER COLOR BLUSHER (10g | RM38)

Liquid blusher expresses natural color without clumps.

DEAR MY BLOOMING LIPSTALK _CHIFFON (3.4g | RM54)

Chiffon-textured lipstick provides a soft, smooth thin application.
[Limited Edition] DEAR DARLING WATER GEL TINT (10g | RM28)
A water gel tint expresses vivid color without blotches in moisturizing feel.
[Limited Edition]  COLORFUL DRAWING LAUNCHING KIT (1Set includes Lipstick 1ea, Blusher 1ea,Eye Palette 1ea)

The limited-edition launching kit consists of the main colors of a spring collection.

Limited Edition COLORFUL DRAWING BRUSH

Eye shadow brush RM34
Duo lip brush RM38
Cream blusher brush RM40

COLORFUL DRAWING BRUSH SOFT HAND WASH/LOTION

Hand Wash (250ml | RM32)
Hand Lotion (250ml | RM38)

Good news for Etude House fans, we can get 30% off the new Colorful Drawing Launching Kit and Play101 Mini Selfie Kit at Etude House Sunway Pyramid from now until 25th Mar 2018 in conjunction with the school holiday.

So, get your's and put on more colors for this beautiful Spring season.

Etude House Lucky Puppy Collection 2018

Heralding into the New Year 2018 and the Year of the Dog Chinese New Year, Etude House has launched the limited edition collection, known as Lucky Puppy. 

This limited edition collection includes 3 new red shades of Dear My Glass Tinting Lips-Talk, 3 new Dear My Glass Tinting Lips-Talk cases, 3 Cushion Cases, Lucky Puppy Moistfull Collagen Skin Care Set and Lucky Puppy Soon Jung & Moistfull Skin Care Set. Don’t you love the cute illustrations of puppies resembling a corgi, dachshund, and a bichon fries like I do?

The entire collection is now available in Etude House Malaysia’s Flagship Store, Ground Floor, Sunway Pyramid. If you purchase more than RM200, you’ll get a FREE Lucky Puppy Limited Edition Pouch too (while stocks last).

There are also SPECIAL ONLINE ORDER from January 2018 onwards.

Etude House 1st Flagship Store @ Sunway Pyramid Shopping Mall, Malaysia

Calling all girls, ladies and tai tai, the sweetest thing is coming to us! Etude House 1st Flagship Store will be opening on 18th Aug 2017, Friday at Sunway Pyramid Shopping Mall! 

Located at the Ground floor of Sunway Pyramid, the brand new Etude House Flagship Store spans 2415 sqft and will house more than 1000 product lines, from cosmetics, skincare, body care, perfume, hair care, nail colors and many more.

Time to grab their latest products including Dear My Glass Tinting Lips-talk and Play 101 stick. 

Mark your calendar, and see you there!

Etude House 8th Anniversary Princess Night @ Majestic Hotel KL

Today I’m going to share with you the story between me, my favourite Korean Beauty Brand’s event at my favourite hotel. Look at the dreamy and beautiful setup, can you relate this to any brand you know?

Yeah, it’s Etude House! Etude House has celebrated their 8^th Anniversary with a Princess Night at Majestic Hotel KL on 18^th June 2016. At the party, everyone dressed sweetly in pink, white or black dress and had a wonderful night with their BFF. The Etude House Malaysia team has spent a lot of effort to decorate the ballroom into a dreamy princess land.

With Fish & Charmaine

Seen there was the popular LED Twinkling cinderella carriage, where every princesses queue up patiently to take picture with.

 Then, there was a Princess photo booth setup for us to take lotsa lovely pictures.

When everyone has arrived, we proceeded to our seats to enjoy the customized western dishes prepared by Majestic Hotel. The 3 course Western set menu includes;

Etude House Berry Delicious Strawberry Collection + Price List

There are a few shops I will visit whenever I travel to South Korea, one of it is Etude House. First of all, I love its sweet pink shop a lot as well as their playful makeups and skincare range. It’s a playground for every ladies and even guys. Luckily Etude House is also available here in Malaysia. I can easily shop from their outlets situated in major shopping malls. 

Etude House Malaysia has launched the Berry Delicious Strawberry Collection which includes Makeup and Body Range at Acme South, Bangsar Village lately. I was truly thrilled to look at the pretty setups at the event venue. It was so sweet in pink and white, plus with natural sunlight; it made every corners camera ready. 

Invited medias and bloggers were lucky to meet the Etude House Makeup Artist from Korea who demo us how to put on the latest k-makeup sweet + point makeup. 

The Berry Delicious makeup look is sweet and really on point, moreover it was fast and easy, thanks to the effective and pigmented makeup products!

Not only that, we had decorated our very own waffles too! 

Sorry for not being artistic to deco a beautiful waffle -> presenting my ugly waffle lol.

Look at the beautiful waffle designed by the little bakeria aka Sabby, expert is really expert hehe.

Now, let us look into the Etude House Berry Delicious Strawberry Collection, shall we.

Strawberry Collection heralds the beginning of spring with sweet and sour flavor and aroma. It is inspired by the new cultural trend - Strawberry dessert buffet, and Sweet and sour strawberry.

Makeup Range

(BERRY DELICIOUS) ANY CUSHION (RM 141 | 15g)

Etude House Any Cushion covers skin flawlessly, makes skin look matte and smooth plus expresses vibrant, bright skin. It contains pearl mineral powder (10PPM) too.

In this collection, the Any Cushion is come with sweet and cute package design.

Etude House 7th Anniversary Party & Launch of Precious Mineral Any Cushion SPF 50/PA+++

I attended the most playful, pinkish and dreamy party by Korean beauty brand – Etude House at Connexion @ NexusBangsar South last month. It is the 7^th anniversary for Etude House Malaysia, hearty congratulations to you Etude House Malaysia! 

The theme of the day was black with pink elements; I wore my little black dress and put on my mini pink jacket to attend the party.

Outside the hall comes this beautiful photo booth. Everyone busy taking pictures with the cute giant cuddly pinky bear, for sure I would not missed it too.

It was a fun-filled event. We learnt Korean makeup tips and tricks from Etude House’s Korean make up artist (MUA) that day.

She showed us how to achieve flawless skin with the latest Precious Mineral Any Cushion SPF 50/PA+++. It is really easy and fast by take an appropriate amount with the Air Puff provided, pat the face lightly to apply. We could also pat with additional layers to enhance coverage or to correct makeup.

Precious Mineral Any Cushion contains Sebum Control Powder that smoothly adheres to skin to capture excessive sebum for smooth skin without stickiness or oiliness, and Pearl Mineral Powder for long-lasting clear, bright, and radiant skin without dullness.

Etude House Precious Mineral Any Cushion SPF 50/PA+++ is retail at RM 138 and available in 3 shades - N02 Light beige, W13 Natural beige, and W24 Honey beige.

Then, she taught us the latest KBeauty trend – the ‘Aegyo Sal’ which is to make the under eye bag look bigger for innocent look. Last but not least, she also shared with us how to use the multi-functional 101 pencil as eyeliner, blusher and lip color. It is easy to create the stylish gradient lips with Etude House 101 pencil (RM 45.90).

Anytime Anywhere Anyone - Etude House Precious Mineral Any Cushion

The earth is getting hotter and hotter! I have increased concerns along with increased skin temperature due to exposure to UV light. Even sunscreen is annoying for Red blushing skin! My skin has become dull, uneven skin due to 24/7 UV light! It’s even more difficult to put on makeup than skin care.

What about thin and light Sunblock that perfectly blocks sunlight? Yes, it is now available in Etude House Wannabe Makeup!

Easy, Fast, and Perfect Anytime Anywhere Makeup is possible now with Etude House Precious Mineral Any Cushion.

Just pat pat pat anytime, anywhere, it’s fast and speedy. Easy makeup with the easiest step even a makeup beginner could have gorgeous & beautiful makeup fits perfectly.

And the best part is, it has natural moist with satin finish keeping moist inside. It stays on my dry skin for a whole day without smudge or feeling sticky.

Wear Etude House Precious Mineral Any Cushion for all day long-lasting soft & gorgeous makeup with perfect fitness on skin anytime, anywhere. Be confident anytime anywhere, even under strong sunlight, even against cold air!

ETUDE Any Cushion revolutionary new-concept cushion typed, all in one formula let one achieve bright and clean skin just like pearl, making skin cleaner and brighter with pearl mineral powder. It also contains niacin amide that has whitening effect. Its outstanding Hold up technique prevents darkening and sticking, my skin feels fresh even wearing it for a whole day.

ETUDE Any Cushion is 6 IN 1 Multitasking product. It works as Sunblock+ Sebum powder + Moisture essence + Whitening essence + foundation + cooling functions. One just need 10 secs to finish make up with this product, it’s really suitable for us who always rushing on time.

ETUDE HOUSE newly presents 2013 Spring Collection - Sweet Recipe

ETUDE HOUSE's brand new ‘Sweet Recipe Collection’ was born inspired by the Brothers Grimm Classic Fairy Tale Hansel & Gretel expressing mouthwatering dessert designed packages, vibrant textures and sweet fragrance to full make-up line & accessories, which all perfectly represent the sweet desert fulfilling the five senses.

The full line of make-up line opens a good way to ease into a make-up enjoyable to make-up beginners.

The new spokesmodel f(x) Sulli & Krystal play a sweet character each who creates the sweetest recipe with SHINee who plays the sweetest owner of a bakery in new CF movie.

Model makeup using ETUDE HOUSE Sweet Recipe Collection