Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade.

Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger - a symbol of ambition and determination - set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the "claw" shape found in the "i" and "g" of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.

"Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential," said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. "It’s more than a design update - it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder."

The new packaging is being introduced across all global markets, ensuring a unified and contemporary identity for Tiger Beer worldwide.

The dynamic projection mapping wasn’t just for show – the brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal. Guests witnessed the transformation of the brewery wall before getting to hold the new Tiger in hand, fresh from the source – a symbolic way to usher in a new era while staying true to the brand’s roots.

The Zhongshan Building Headlines Jameson Distilled Sounds’ Live Music Showcase

Jameson, the world’s most iconic Irish Whiskey, presents the next chapter of itscity-spanning Jameson Distilled Sounds events—this time taking over The Zhongshan Building. This edition will celebratethe release of Jameson’s latest limited-edition bottle, designed in collaboration with global Music Distiller and multi-Grammy-winning artist Anderson .Paak, while giving Southeast Asian talents a platform to share their sound. With 18 artists, one stacked lineup, and endless vibes—the Jameson Distilled Sounds takeover hits Saturday, 17 May 2025, from 6:00 PM till late.

Jameson Distilled Sounds is both a global music programme and a local event series, sharing one name and one purpose: to connect a global music family across genres, borders, and subcultures—from Kuala Lumpur to Cork. Launched in 2024 with Anderson .Paak, the programme supports emerging talent worldwide by creating space for artists to collaborate, grow,and be heard. Malaysian singer-songwriter Claudia Tanis the first local artist selected to be mentored by .Paak as part ofthis ongoing commitment. Just as Jamesonis triple distilled for smoothness, the Zhongshan Building edition brings together communities and styles with the same craft and character that define every drop of Jameson. Every set, every track, everymoment? Must Be A Jameson.

Spanning indie, electronic, funk, soul, and deep house, the lineup offers a raw take on Southeast Asia’s sound—distilled,defiant, and deeply collective. Performances will take place at The Courtyard—a space more often known for sourdoughthan subwoofers, doubling by day as a bakery. From Thailand, NOTEP blends ambient electronica with organic texturesfor a soulful, genre-fluid journey that’s both meditative and modern. Malaysia’s Talitha Tan brings smooth indie R&B popand heartfelt lyrics—perfect for anyone who's loved hard and vibes harder. Saint Kylo, a powerhouse of R&B and funk,turns up the energy with infectious grooves and magnetic stage presence. Also taking the stage: the introspective stylings of Su San, Daaliah’s groove-forward DJ set, X.U’s electronic edge, and Kent Lee, who adds a live handpan layer for ahypnotic, textured experience.

Catch the skyline and the sound as No One, Sheryn, Raven, Diorck, and B from ManipulatedMoodGroup take over the Kantata rooftop. Expect high-octane DJ sets that move from hypnotic builds to full-blown bangers—a golden hoursession that sets the tone for the night ahead.

Indie tastemakers Chaseylain and Ribut 1059 of Twilight Actiongirl (TAG) return with eclectic DJ sets that nod to their roots in KL’s alternative scene, closing the night in Kantata with a special B2B that blends nostalgia with fresh sonic twists. Plus, swing by Poppy Records in the Zhongshan Annexe for aone-day-only promo—buy 1Limited Edition Jameson x Anderson .Paak bottle and get a vinyl record of your choice—on Jameson.

Heineken® Refresh Your Music Returns with Music Pop-Ups — Breaking Routines, Beats and Social Bubbles

Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers

Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.

To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop-up events.

Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots

Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.

ELBA’s Big Win Moment: Grand Rewards & Unforgettable Memories! Grand Prize Winner Drives Away in a BYD Seal Premium Electric Car Worth RM180,000

ELBA Malaysia concluded its highly successful ‘Double Treats, Double Fortune’Campaign with a spectacular prize-giving ceremony, celebrating the lucky winners who took home incredible rewards. The highlight of the event was the moment the Grand Prize Winner, Mr. Tang Chee Hing, drove home a brand-new BYD Seal Premium 2024 Electric Car worth RM180,000!

A Grand Celebration of Festive Fortune

Held at BYD Ara Damansara, the prize-giving ceremony was attended by ELBA’s senior management, partners, and media representatives. The event marked the culmination of the nationwide campaign, which ran from November 2024 to 31 January 2025, offering Malaysians the opportunity to win fantastic prizes simply by purchasing ELBA’s high-quality home appliances.

Founded in 1979, ELBA has been a household name in Malaysia for over four decades, consistently delivering quality, reliability, and innovation in home appliances. Through the years, ELBA has remained dedicated to enhancing the lives of its customers by offering stylish, energy-efficient, and technologically advanced products that cater to modern households. Whether it’s bringing families together over home-cooked meals, ensuring efficient food storage, or simplifying daily chores, ELBA continues to be a trusted companion in every home.

Mr. Tok Sang Man, Managing Director of Fiamma Sdn. Bhd., expressed excitement over the overwhelming response to the campaign and the opportunity to reward ELBA’s loyal customers with fantastic prizes.

“At ELBA, we are dedicated to enhancing homes with innovative, stylish, and energy-efficient appliances. This campaign was our way of showing appreciation to our valued customers, and we are thrilled to celebrate their wins. I would like to extend my heartfelt congratulations to all the winners -- seeing their joy today truly reaffirms our commitment to bringing convenience and happiness to Malaysian households. We look forward to continuing this journey with even more exciting innovations and rewarding experiences in the future,” he said.

The Mystery Powerpuff Girls Acne Patches Collection by Dododots

Malaysian acne patch brand Dododots has launched a new line of The Powerpuff Girls-inspired acne patches in March 2025. This exclusive collection will be sold as a blind pack, using the same blind box concept where the contents are sealed and kept a secret until purchased and opened.

Each design will reflect the unique personalities of Blossom, Bubbles and Buttercup.

The designs that will be available are:

● Awesome Blossom: Based on Blossom, the leader of the team. The patches in this pack come in a fiery red shade with playful pink accents.

● No Trouble Bubbles: Bubbles is the joy and the laughter of the team, the sweet sugar in the mix. Her patches are in her signature colours of pastel blue and yellow and radiate her playful spirit.

● What’s Up, Buttercup?: Dedicated to the toughest fighter and the “spice” of the group, Buttercup’s patches are a sleek combination of black and lime green, perfect for hiding stubborn blemishes with confidence.

● Sugar, Spice and Everything Nice: This exclusive pack of mystery patches will tug at your childhood heartstrings and take you on a trip down memory lane with The Powerpuff Girls.

"The Powerpuff Girls has its own unique brand of fun, charm and excitement, and Dododots is ecstatic to bring more of this iconic crime-fighting trio into everyone’s lives,” said Esther Wong, CEO of Dodo Ventures Sdn Bhd and co-founder of Dododots. “The Powerpuff Girls have always had and continue to have multi-demographic appeal and we are confident that we’ll see a positive reaction from our customer base for The Powerpuff Girls patches,” added Ethan Wong, the other co-founder of Dododots.

Hikayat Ayam Zamrud by The Chicken Rice Shop

To celebrate the spirit of togetherness and tradition this Hari Raya, let’s dive into "Hikayat Ayam Zamrud" by The Chicken Rice Shop (TCRS). Available for a limited time, this special creation is set to enhance the joy of festive gatherings with its bold flavours and vibrant presentation.

Hikayat Ayam Zamrud is a dish that captures the boldness, vibrancy, and flavour of a Raya that truly comes to life. Inspired by tradition, this dish pairs tender, juicy chicken with bold sambal hijau — a perfect blend of spicy green chillies, fragrant herbs, and zesty lime. Every bite is a tale of transformation, bursting with flavour and colour, made to be shared in the true spirit of Malaysian cuisine.

Finish off with a refreshing sip of Lagenda Kurma, it‘s truly a satisfying meal!

Sharing the significance behind this exclusive dish, Ms Jane Wong of The Chicken Rice Shop Restaurants Sdn Bhd said, “Hikayat Ayam Zamrud represents our commitment to creating meaningful culinary experiences that bring families together.

“This dish doesn't just nourish the body - it celebrates our rich cultural heritage and the profound connections we forge over shared meals. During this sacred time of Ramadan and Aidilfitri, we wanted to offer something truly special that honours tradition while creating new memories around the dining table.”