California Wines celebrate the 50th Anniversary of the Judgment of Paris and its Golden State of Mind

California Wine Institute (CWI) is delighted to commemorate the 50th anniversary of the 1976 Judgment of Paris - the tasting that changed wine forever in tis year. To honor the 50-year legacy and to celebrate California wines, CWI will hosts a series of events that will take place in Hong Kong, Shanghai, Beijing, Taipei, Singapore, Kuala Lumpur, and Macau.

In 1976, British wine merchant Steven Spurrier organized a blind tasting in Paris with results that shocked the wine establishment: California Chardonnay and Cabernet Sauvignon outscored highly regarded French wines, proving that excellence comes not only from heritage but from bold vision and open minds. The results astonished the wine world as California wines triumphed, establishing California as a world-class wine producing region. The spirit of the historic event continues to define and shape modern day California - pioneering, innovative, diverse, and bold, which is exemplary of California wines’ ‘Golden State of Mind’.

“2026 is a landmark year for California wines for us,” says Christopher Beros, CWI Director for Greater China & Southeast Asia. "The 50th anniversary of the Judgment of Paris isn't just about celebrating a historic victory—it's about showcasing how California has continued to lead the world in quality, innovation, and sustainability. The values and spirits that shaped the Judgment of Paris and define California wines continue to drive California winemakers today, from pioneering new winemaking techniques to being at the forefront of sustainability efforts.”

Christopher Beros, CWI Director for Greater China & Southeast Asia

The Kuala Lumpur event was held at the Pool House @ Grand Hyatt in Kuala Lumpur on June 19, 2026, with over 60 honorable trade and media guests attended. The celebratory event featured a special screening of a short documentary on the Judgment of Paris, and showcased wines from wineries that participated in the Judgment of Paris 50 years ago. In addition, a curation of wines that are representative of modern day California.

Tiger Beer Malaysia Unveils CNY 2026 with Bold New Festive Collectibles Inspired by the spirit of 敢敢冲 (Dare to Charge Forward)

This Chinese New Year (CNY), Tiger Beer continues to rally consumers to 敢敢冲 (Dare to Charge Forward), a bold way to step into the year ahead with purpose and togetherness. Rooted in familiar CNY aspirations of ambition, connection, and celebration, Tiger expresses this year’s festive spirit through collaborations and designs that blend tradition with contemporary Asian creativity. As the first reveal in Tiger’s CNY line-up, these collectibles set the tone for more experiences and surprises that will unfold throughout the season.

To express the spirit of 敢敢冲 in a way that feels both progressive and meaningful, Tiger has partnered with Malaysian contemporary calligraphy artist Jameson Yap, whose signature River Stroke (流書) technique bridges heritage and modern design. For the collaboration, his expressive approach reinterprets themes often associated with CNY traditions, from wellbeing to harmony and shared prosperity, through bold, contemporary calligraphy.

Crafted for homes that celebrate with personality, this year’s collection includes ceramic plates, mugs, and a four-player mahjong set, each featuring custom calligraphy. The plates and mugs come in five CNY-themed designs, including a mystery edition for collectors looking to complete the full series. Together, these pieces blend tradition with contemporary artistry, and are designed to be seen, shared, and remembered.

Tiger also continues its collaboration with atmos, the Tokyo-based streetwear label recognised for its influence across Asian sneaker and street culture. atmos brings a street-style lens to Tiger’s festive direction, adding a bold, modern edge that complements the brand’s Asian creative energy.

HEAVENSAKE Debuts in Malaysia with an Intimate Chic Soiree

In an understated yet exquisite setting at ENSO Izakaya & Bar within Hyatt Regency Kuala Lumpur at KL Midtown, HEAVENSAKE made its Malaysia debut with quiet elegance. A handpicked guest list of media, sommerliers, and tastemakers gathered for an intimate, chic soiree that blended conversation, craft, and culture in perfect balance.

Hosted by K2 Marketing Sdn Bhd, the exclusive distributor of HEAVENSAKE in Malaysia, the afternoon unfloded in the presence of Joshua Kalinan, HEAVENSAKE's Regional Ambassador for Southeast Asia and 2018 Sake Sommelier of the Year. All the guests were guided through refined journey through Franco-Japanese artistry, where sake meets the spirit of Champagne.

A Toast to Balance and Beauty

Co-created in 2017 by Swiss entrepreneur Carl Hirschmann and French cellar-master Régis Camus (famed in the Champagne world); HEAVENSAKE became the first Sake in the World conceived by renowned Champagne maker.

Designed for the modern Western palate & cuisine each HEAVENSAKE blend is all-natural: crafted with no added distilled alcohol, sugar, sulfites, gluten, or addictives, and remarkably three times less acidic than wine.

Camus, an eight-time Winemaker of the Year, applied the assemblage technique (a method used to blend fine Champagnes) to the centuries-old art of sake-making. The result is sake reimagined: pure, modern, and efforlessly refined.

"HEAVENSAKE is more than a drink. It's an emotion, it captures harmony, precision, and purity, expressed in the language of both Japan and France," Kalinan shared during the tasting.

A Journey Through Taste and Terroir

The soiree unfolded as a journey through taste and terroir, where guests were guided through HEAVENSAKE's four distinctive expression, each a poetic meeting of French precision and Japanese mastery.

Tiger® Beer Unveils ‘THE TRAFFORD DEN’ — Bringing Manchester United Fans Closer to The Game

The roar of Malaysian Red Devils will echo across the nation as Tiger® Beer bridges the gap between Manchester United and its passionate supporters in Asia. Kuala Lumpur becomes the stage for THE TRAFFORD DEN—a first-of-its-kind Tiger® Beer x Manchester United Pop-Up Bar designed to bring fans closer to the club, closer to the action, and closer to each other.

The Trafford Den, a pop-up bar immersed in the heritage and energy of Manchester United. Register at https://thetraffordden.signupspace.com before 24th May to secure your spot and receive a complimentary Tiger®.

From 24th to 28th May, The Trafford Den (No. 19, Jalan Doraisamy, Kuala Lumpur) will be the home ground of the ultimate fanzone, answering the call of devoted supporters who have long yearned for a deeper recognition from their club.

Step Into the Spirit of Old Trafford:

24th – 26th May: Fans will enter The Trafford Den, a pop-up bar immersed in the heritage and energy of Manchester United, where passion runs deep, stories are shared, and Tiger® Beer flows in tribute to a club that unites generations. Early birds who register before 24th May will raise their first Tiger® on the house — while stocks last.

A monumental Tiger® Beer x Manchester United banner for fans to leave their mark will travel back to Old Trafford.

Claim Glory, Meet Legends:

Victory belongs to those who dare. Purchasing buckets of Tiger® Beer at The Trafford Den may be able to unlock meet-and-greet passes to an exclusive gathering with club legend, Nani, and select Manchester United players on 27th May. This rare opportunity fulfils every fan’s ultimate dream – meeting their football icons, raising a Tiger® Beer in a proud toast, and capturing unforgettable moments in a photo session. Guests can also bring their cherished items for signing, making the moment even more personal – an experience that will be etched in memory long after the day ends.

Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade.

Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger - a symbol of ambition and determination - set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the "claw" shape found in the "i" and "g" of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.

"Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential," said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. "It’s more than a design update - it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder."

The new packaging is being introduced across all global markets, ensuring a unified and contemporary identity for Tiger Beer worldwide.

The dynamic projection mapping wasn’t just for show – the brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal. Guests witnessed the transformation of the brewery wall before getting to hold the new Tiger in hand, fresh from the source – a symbolic way to usher in a new era while staying true to the brand’s roots.

The Zhongshan Building Headlines Jameson Distilled Sounds’ Live Music Showcase

Jameson, the world’s most iconic Irish Whiskey, presents the next chapter of itscity-spanning Jameson Distilled Sounds events—this time taking over The Zhongshan Building. This edition will celebratethe release of Jameson’s latest limited-edition bottle, designed in collaboration with global Music Distiller and multi-Grammy-winning artist Anderson .Paak, while giving Southeast Asian talents a platform to share their sound. With 18 artists, one stacked lineup, and endless vibes—the Jameson Distilled Sounds takeover hits Saturday, 17 May 2025, from 6:00 PM till late.

Jameson Distilled Sounds is both a global music programme and a local event series, sharing one name and one purpose: to connect a global music family across genres, borders, and subcultures—from Kuala Lumpur to Cork. Launched in 2024 with Anderson .Paak, the programme supports emerging talent worldwide by creating space for artists to collaborate, grow,and be heard. Malaysian singer-songwriter Claudia Tanis the first local artist selected to be mentored by .Paak as part ofthis ongoing commitment. Just as Jamesonis triple distilled for smoothness, the Zhongshan Building edition brings together communities and styles with the same craft and character that define every drop of Jameson. Every set, every track, everymoment? Must Be A Jameson.

Spanning indie, electronic, funk, soul, and deep house, the lineup offers a raw take on Southeast Asia’s sound—distilled,defiant, and deeply collective. Performances will take place at The Courtyard—a space more often known for sourdoughthan subwoofers, doubling by day as a bakery. From Thailand, NOTEP blends ambient electronica with organic texturesfor a soulful, genre-fluid journey that’s both meditative and modern. Malaysia’s Talitha Tan brings smooth indie R&B popand heartfelt lyrics—perfect for anyone who's loved hard and vibes harder. Saint Kylo, a powerhouse of R&B and funk,turns up the energy with infectious grooves and magnetic stage presence. Also taking the stage: the introspective stylings of Su San, Daaliah’s groove-forward DJ set, X.U’s electronic edge, and Kent Lee, who adds a live handpan layer for ahypnotic, textured experience.

Catch the skyline and the sound as No One, Sheryn, Raven, Diorck, and B from ManipulatedMoodGroup take over the Kantata rooftop. Expect high-octane DJ sets that move from hypnotic builds to full-blown bangers—a golden hoursession that sets the tone for the night ahead.

Indie tastemakers Chaseylain and Ribut 1059 of Twilight Actiongirl (TAG) return with eclectic DJ sets that nod to their roots in KL’s alternative scene, closing the night in Kantata with a special B2B that blends nostalgia with fresh sonic twists. Plus, swing by Poppy Records in the Zhongshan Annexe for aone-day-only promo—buy 1Limited Edition Jameson x Anderson .Paak bottle and get a vinyl record of your choice—on Jameson.

Heineken® Refresh Your Music Returns with Music Pop-Ups — Breaking Routines, Beats and Social Bubbles

Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers

Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.

To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop-up events.

Heineken® Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots

Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.

Make it a Guinness This St. Patrick’s Day

Drums pounding, feet stomping, and bagpipes soaring— Guinness, the world’s most loved Irish stout, is bringing the unmistakable spirit of Ireland across bars and pubs nationwide in its biggest St. Patrick’s celebration yet! In honour of Ireland’s patron saint, there’s no better way to celebrate than by raising a perfectly poured Guinness—the Irish Stout for St. Patrick's.

Kicking off the nationwide rollout, Guinness pulled out all the stops with an Irish takeover at The Square, Jaya One, and a grand parade led by a spectacular 30-piece ensemble of drummers, bagpipers, and Irish step dancers. This set the stage for an electrifying, high-energy celebration of its rich Irish heritage.

Fans are invited to experience the true magic of St. Patrick’s at participating outlets where camaraderie, music, and the smooth taste of Guinness come together. With every sip and every Sláinte (Irish for ‘cheers’), fans will be transported to the heart of Irish culture. When it comes to St. Patrick’s, there’s only one way to do it right—so make it a smooth, creamy Guinness for this celebration.

Guinness is spreading Irish charm across Malaysia, turning 40 pubs and bars nationwide into vibrant hubs of celebration from now until the end of the month. Fans can look forward to exciting games and fun activities amid the spirit of togetherness.

Celebrate International Stout Day with Guinness: Unlock Exclusive Discounts and Create Lasting Memories Together!

In an era when real human connections are often replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout, invites fans to return to what matters most this International Stout Day – genuine connections, hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages everyone to raise a glass to togetherness and make lasting memories with the Most Shareable Stout that has brought people together for over two centuries.

To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what was brewing. Today on International Stout Day, the wait was finally over for fans as the Most Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy.

This engaging short film captures the essence of Guinness, bridging the online world with true human connections. By sharing this reel across social media, fans can unlock exclusive discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more shares, the greater the rewards – encouraging fans to come together, both digitally and in real life, to savour a smooth, creamy Guinness alongside friends and family. 

Guinness brings people together, turning shared moments into lasting memories.

“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”

As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.

Guinness Malaysia Crowns First Winner of All-Expenses-Paid Premier League Trip

Over 2,000 people were immersed in an electrifying atmosphere filled with excitement as Guinness Malaysia, the Official Beer of the Premier League, crowned its first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot on Saturday, 22 Oct 2024.

An incredible turnout of over 2,000 people experienced the electrifying atmosphere, connected over their shared love for football and Guinness, truly reveling in the essence of togetherness.

The sheer joy on Gregory Isaac’s face was unmistakable as their name was drawn from hundreds of entries, securing the once-in-a-lifetime prize—a fully paid trip for two to watch a Premier League match in England in April 2025.

Guinness Malaysia, the Official Beer of the Premier League, crowned Gregory Isaac as the first Grand Prize winner at the spectacular Guinness Matchday event held at Sentul Depot last Saturday

The excitement was palpable throughout the night as fans bonded over their love and passion for football and Guinness, revelling in the spirit of togetherness. Football-themed activities kept the energy high, with opportunities to score exclusive prizes, including complimentary pints of Guinness, signed jerseys from football legends, customisable Guinness jerseys, and other limited-edition merchandise.

The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella.

The communion of football fans and Guinness lovers became much more meaningful with foodies in the midst of the epic Guinness Matchday. The air was filled with a tantalising aroma of Guinness-infused delectables as chefs behind Kitchen Mafia, Tipsy Boar, Kao BBQ, Yat Sing and Caketella presented unique dishes that perfectly embodied the distinct Guinness flavour.

Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad, reflected on the spirit of the event: “Guinness Matchday is more than just football—it's about bringing people together through shared passions. Whether you're a football fanatic or a Guinness lover, it’s a celebration of the perfect blend of the beautiful game and the perfect pint. Fans may debate their favourite football teams, but everyone agrees: it's always a Lovely Game for a Guinness.

Guinness Brings Fans The Ultimate Football Viewing Party This 19th October @ Sentul Depot

Guinness, the Official Beer of the Premier League, is gearing up to deliver an extraordinary football viewing experience. Guinness Matchday is set to take over Sentul Depot on 19th October 2024, promising an action-packed event that brings together football fans and Guinness lovers for an unforgettable celebration of the beautiful game — and the perfect pint.

Head down to Guinness Matchday at Sentul Depot on 19th October for an epic night where the beautiful game meets the beautiful beer.

All fans, regardless of their club allegiance, are invited to catch the two thrilling Premier League matches, Tottenham Hotspur vs West Ham United and Manchester United vs Brentford, broadcast live on a massive 8m x 14m screen.

Thousands of attendees at a previous Guinness event held at Sentul Depot.

The entertainment doesn’t stop there! Enjoy the evening with friends and join in the spirit of camaraderie with football-themed activities and score exclusive prizes, including free Guinness, signed jerseys by football legends, customisable Guinness Jerseys and other limited-edition merchandise, while stocks last.

To top it all off, take advantage of the amazing Guinness promotions and compete for the Grand Prize—an All-Expenses-Paid Trip for two to watch a Premier League match in England in April 2025. That's right. Guinness will be giving out one of its three Premier League season Grand Prizes, and the first winner will be crowned on the night itself.

Score exclusive prizes including free Guinness, jerseys, limited edition merchandise and the Grand Prize, an all-expenses-paid trip to watch the Premier League live.

Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, said, "Guinness Matchday is more than just a viewing party—it’s an immersive celebration of everything that makes football and Guinness iconic. Whether you’re here for the passion of the game or the camaraderie of sharing a pint, this event is designed to unite fans in a truly unforgettable way. By combining the thrill of live Premier League action with Guinness, exclusive prizes, and stand to win the ultimate football experience in England, we’re creating memories that will last a lifetime. At the heart of it all, we remind everyone why football remains ‘the beautiful game’ and why Guinness remains its perfect match."

Guinness Celebrates The New Premier League Season with The Spirit of Togetherness

Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.

The Guinness x Premier League global campaign unites all fans of the beautiful game

As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards

Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

Management Team of Heineken Malaysia Berhad, Diageo and Guinness Malaysia mark the Guinness x Premier League global partnership together with football fans and Guinness lovers. Slainte!

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love.

BoozeiT Publika: Malaysia's Largest Liquor Retailer in Stock Quantity Unveils New Look to Enhance Customer Experience

BoozeiT, Malaysia’s leading liquor retailer nestled within Ben’s Independent Grocer at Publika, proudly reopens its doors after a comprehensive transformation, offering customers an unparalleled shopping experience. Established in 2011, this flagship store serves as both BoozeiT’s headquarters and its very first retail outlet. Over the years, BoozeiT has continually evolved, and with this latest enhancement, it aims to deliver a more refined and immersive shopping journey for all patrons.

In its earlier days, BoozeiT operated within a smaller space, with a more cluttered display, leaving customers to navigate the shelves on their own. Today, BoozeiT has expanded to an impressive 2,800 square feet, thoughtfully arranged with clearly categorized brands and dedicated sections, making it easier than ever for customers to find their desired items.

The store’s design now features a spacious and bright environment, embracing a sleek and modern aesthetic. At its heart is a newly added dining area, where customers can savor fine wines and gourmet dishes with friends, all at more accessible prices.

One of BoozeiT’s standout features is its expansive cold room, showcasing an exquisite collection of rare wines, including the Duclot Bordeaux Collection 2017 (priced at RM100,000), the exclusive limited-edition series from Bond, the Krug Champagne Collection, and a 1967 Macallan valued at RM400,000. Few local liquor retailers can boast such a display of rare and premium offerings.

Marriott Bonvoy Presents “Locally Inspired Eco-Cocktails Of Malaysia”

Marriott Bonvoy is delighted to announce the launch of its "Locally-Inspired Eco-Cocktails of Malaysia" initiative, a celebration of sustainability and local flavors. This initiative is part of the first-ever Sustainable Bartender Championship held by Marriott Bonvoy hotels and resorts across Asia Pacific Excluding China, which invites bartenders to submit creative cocktail creation entries centered around sustainability, local produce, and consumer engagement.

In collaboration with Pernod Ricard & KI NO BI Kyoto Dry Gin, the competition in Malaysia will run until 31 July 2024 and culminate in the Grand Finale in Singapore in October 2024, where the winner will be crowned Marriott International’s APEC Most Sustainable Bartender 2024.

By hosting this competition, Marriott Bonvoy aims to encourage sustainable practices within the bartending community and reinforce new ways of thinking about the ingredients used in bartending. The initiative is also in line with Marriott’s ESG values as outlined by Marriott International’s sustainability and social impact platform, Serve 360: Doing Good in Every Direction. The move towards sustainability is also in line with consumer demand. A recent report into preferences of affluent travelers in Asia Pacific And China published by The Luxury Group by Marriott International, identified a growing trend of eco-conscious travelers, who are mindful of limiting food waste and supporting the local community. 43% want to see hotel restaurants offering locally sourced food products and a further 35% expect to see effective management of food waste.

"Marriott Bonvoy’s locally inspired eco-cocktails are more than just drinks; they are a testament to our commitment to sustainability and creativity," said Masri, Senior Area Director of Operations, Indonesia & Malaysia, Marriott International. "We are proud to offer our guests unique experiences that not only delight the palate but also support a healthier planet. Each cocktail tells a story of innovation, local flavor, and environmental responsibility."

Raising A Glass To A More Sustainable Future

Local and Sustainable Ingredients: Crafted with locally sourced and organic ingredients, these cocktails prioritize freshness and sustainability. By supporting regional agriculture, Marriott Bonvoy reduces the environmental impact of transportation while promoting local economies.

Heineken® Refresh Delivers Electrifying Experiences as 18,000 Fans Come Together to Discover New Music Together!

Heineken® has once again delivered its promise of providing refreshing experiences, captivating nearly 18,000 attendees at this weekend's Heineken® Refresh cross-genre music event at Sunway Lagoon Surf Beach.

The second instalment of Heineken® Refresh saw enthusiastic fans eager to elevate the way music is shared, inspiring them to break their musical bubbles and explore fresh sounds. Pushing the boundaries of live music events, Heineken® Refresh featured refreshing innovations that surprised and delighted fans.

World Top DJ Alok from Brazil was brought by Heineken® to headline the event, marking his first performance in Malaysia. Known for his genre-bending Brazilian Bass production style, Alok’s hour-long set featured a unique blend of spanning genres, including the best R&B, Hip Hop and chart-topping EDM hits. There wasn’t a dull moment, and it got fans hyped up to see him perform for the first time.

Heineken® Refresh also featured regional superstars WUKONG, renowned for his Oriental Rave, and Malaysia’s very own Blink, an iconic artist celebrated for his ever-evolving style.

WUKONG roused the crowd by delivering an electrifying electronic bass set infused with Chinese influences. Blink brought hissignature fresh twist through a sensational collaborative performance featuring a 20-piece orchestra covering chart-topping EDM hits and shifting things up again with special guests Glenn Yong and Victoria. Co-curated by Blink and Heineken®, they delivered an extraordinary cross-genre spectacle of EDM beats met with symphonic orchestrations that left the audience in awe.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, said, "From the ground-breaking Heineken® refreshed blended playlists on Spotify to the highly anticipated Heineken® Refresh event, our campaign aims to help consumers break out of their music bubbles and encourage enthusiasts to explore new sounds and encounters. Heineken® Refresh transcends mere events — it’s revolutionising the music experience. With music deeply embedded in Heineken®’s DNA, we’re thrilled to activate Heineken® Refresh for the second time, building on our debut event's overwhelming response in 2022.”

1664 Welcomes Beer Lovers to Discover the New Side of Blue with 1664 BRUT!

Beer lovers are invited to Discover the New Side of Blue with the arrival of 1664 BRUT, a crisp, golden premium lager that transcends the ordinary with its easy drinking and refreshing taste. Made for contemporary beer enthusiasts, 1664 BRUT offers a symphony of sensations, boasting a refreshing and crisp taste that leaves any beer lover wanting more.

True to its brand promise, 1664 turns simple pleasures into extraordinary experiences. The latest innovation, 1664 BRUT, continues this offering, enhancing every drinking occasion with its refreshingly crisp golden lager with a sparkling twist.

"We are thrilled to introduce 1664 BRUT to Malaysian beer enthusiasts. As a premium wheat beer, 1664 is already well-recognised in the market. Our new campaign, 'Discover the New Side of Blue,' invites Malaysians to experience a fresh offering from 1664 – a crisp, golden premium lager. This innovation enriches our premium brew portfolio and complements our existing 1664 range, which includes 1664 Blanc, 1664 Rosé, and now 1664 BRUT, providing a diverse selection from wheat beer to lager," said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. "We are particularly proud that we are the first South-East Asian country to launch this exciting product. With its refreshingly crisp taste and iconic blue bottle, 1664 BRUT is the perfect companion to elevate any occasion."

As 1664 BRUT makes its way nationwide in pints, cans, and draught at ABV 4.5%, it brings with it a promise to make every drinking moment extraordinary. Redefining sleek and stylish packaging, its gold label against the iconic blue backdrop perfectly reflects the vibrant spirit it embodies. Whether it is a regular hangout session or crushing weekend clubbing adventures, 1664 BRUT is bound to add that extra twist to any occasion.

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

At the launch party of Tiger Soju Flavoured Lager - packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure.

Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist. Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth.

In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all. South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.

Elevate Your Music Experience @ Heineken® Refresh This June 2024

Heineken® Refresh is back to captivate fans with an exhilarating fresh experience that promises to leave audiences in awe! Prepare to immerse yourself in a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia alongside sensational cross-genre acts, all accompanied by a 360° audio-visual journey.

Heineken® Refresh, happening on June 15th at Sunway Lagoon Surf Beach, is part of Heineken®’s dynamic global music platform, “Refresh Your Music, Refresh Your Nights”, and promises fans a truly unforgettable experience.

But that’s not all; Heineken® is once again delivering on its promise of fresh experiences, this time offering fans an innovative way to interact with their favourite artists during their performances. Through Heineken®'s unique interactive live voting element, fans can now choose the music genre they want to hear in real-time.

Leading the charge is Alok, who is known for his chart-topping tracks "Hear Me Now" and "Deep Down". Hailed as the first South American EDM artist to conquer the global pop mainstream, his highly anticipated debut performance in Malaysia, curated by Heineken®, is eagerly awaited by Malaysian fans.

The event will also feature the electrifying talents of regional sensation WUKONG, known for skilfully infusing ethnic Asian elements with captivating sounds in high-octane sets, creating a dynamic fusion of cross-cultural music. Joining the stacked event is Malaysia's renowned EDM maestro, Blink, in collaboration with special guests Glenn Yong and Victoria. Blink's infectious energy and eclectic mixes will also be backed by a live orchestra, bringing to life an extraordinary cross-genre spectacle.