As deeply community-centric destinations, the malls remain dedicated to creating safe, welcoming environments that focus on healthy fun and meaningful engagement for the entire family. These annual campaigns serve as a key platform to bring parents, children, and football enthusiasts together, offering wholesome activities that encourage active interaction and build lasting holiday memories.
This year, Alamanda’s Centre Court has been completely transformed into a vibrant, football-
themed arena designed to blend sports, entertainment, and exciting rewards. Visitors can explore a curated space featuring physical and digital interactive experiences, including the PUMA Dribble Challenge, E-Football Arena, Shoot! Goal!, and Bench Battle. Additionally, an interactive 360° Celebration Cam booth allows shoppers to capture their best goal celebrations in dynamic, slow-motion videos.
To further amplify the festive family atmosphere, the campaign places a strong emphasis on family-friendly aspects, especially through dedicated VIKids mini football activities. This special inclusion positions Alamanda as a premier venue where the whole family can enjoy the football season together.
