wake of its inaugural store opening in iconic shopping haven, Sunway Pyramid
Shopping Mall last December, Korea’s most trusted natural beauty brand, innisfree
continued its celebration on a high note with innisfree Festa
2015 featuring its Global Brand Ambassador from Korea, Lee Min Ho. innisfree
Festa 2015 was happened at Sheraton Imperial KL hotel on a lovely
Saturday in Jan 2015.
Lee Min Ho & I ^ ^
innisfree (translated literally to “pure island”) showcased
its pursuant of the philosophy of bringing healthy beauty to body and mind with
the pure ingredients from the clean island of Jeju through innisfree Festa,
which has been successfully held in other countries like Hong Kong, Taiwan and
to the Marketing Director from innisfree headquarters, Ms. Koo
Ae-Ran, “With increasing green consciousness and lifestyles in harmony with
nature booming, it was a timely decision for us to bring the natural goodness
of Jeju to Malaysia to fuel the demand for natural beauty products. As we make
our mark in Malaysia, we are grateful and indeed thankful that innisfree is
well-received in the local market. As we celebrate the success with our loyal
customers today, I can assure you that the store at Sunway Pyramid Shopping
Mall is just the first of many stores planned for Malaysia in the near future”.
adds, “Committed to take our green goals to the next level, this closed-door innisfree
Festa is our way of bringing the essence of Jeju Island alive. We
believe the thoughtfully crafted experiential walkthrough will take you one
step closer to understanding the green ideology and methodology behind this
brand. Plus, it’s also our way to introduce our Global Brand Ambassador, Lee
Min Ho to his fans and local media”.
innisfree Festa, designed to share the holistic experiential
overview of the naturalist K-beauty brand, was enjoyed by distinguished guests,
media representatives and 110 lucky customers who won their chance to be at
this event and meet their idol, Lee Min Ho.
Heading to the ‘home’ of innisfree
journey to green beauty began with The Story of innisfree.
This portion outlined the brand’s history and philosophy, while elaborating
its precious bond with the pristine island of Jeju through vivid infographic
posters. The guests were then encouraged to try and test a selection of innisfree’s
skincare lines in the 8 Solutions Display Zone and to study the natural
ingredients used through a large-scale 8 Solutions Ingredient Map.
from its rich heritage and sought-after range of skincare products, innisfree
is also known for its green ethos. Over at its Eco-house, guests learnt
about innisfree’s Green Life Campaigns and its advocacy in
painting a greener future through efforts such as replacing tissues with innisfree’s
eco-handkerchief, recycling the empty cosmetic bottles, preserving the charm of
Jeju Island and more. At the Eco-gardening zone,
guests were seen getting their hands dirty (literally) in a fun manner through
a simple planting session using recyclable innisfree bottles, which they took back home as a souvenir.
favoured section of many guests was the Gallery Zone that was gracefully
decked with images of Lee Min Ho and Yoona (innisfree’s Global
Female Brand Ambassador) taken over the breathtaking sceneries of Jeju Island
throughout all seasons. Needless to say, as ‘they’ warmly greeted every passing
guest, who would not want to pause for some picture-perfect snaps.
Lee Min Ho shares innisfree experience with fans
formalities came with the most anticipated event of the innisfree Festa:
the opportunity of a lifetime to meet the debonair Korean heartthrob and
artiste, Lee Min Ho.
having flown in late the evening before, Lee Min Ho, standing tall in all his
manly and charismatic glory, were all smiles as he greeted the media and
proceeded to answer some of the many questions that were raised. He also shared
his daily (beauty) regime and shared that he never leaves home without his ‘innisfree’s
Forest for Men All-in-one Essence’. Given his hectic filming and busy
travel schedule, Lee Min Ho also said, “I definitely credit innisfree’s
Super Volcanic Pore Clay Mask and Green Tea Seed Serum for keeping my skin
clear, hydrated and fresh round the clock.”
L to R: Ms. Margaret Chin (General Manager of AMOREPACIFIC Malaysia), Lee Min Ho & Ms. Koo Ae-Ran (Marketing Director from innisfree headquarters)