In wake of its inaugural store opening in iconic shopping haven, Sunway Pyramid Shopping Mall last December, Korea’s most trusted natural beauty brand, innisfree continued its celebration on a high note with innisfree Festa 2015 featuring its Global Brand Ambassador from Korea, Lee Min Ho. innisfree Festa 2015 was happened at Sheraton Imperial KL hotel on a lovely Saturday in Jan 2015.
Lee Min Ho & I ^ ^
innisfree (translated literally to “pure island”) showcased its pursuant of the philosophy of bringing healthy beauty to body and mind with the pure ingredients from the clean island of Jeju through innisfree Festa, which has been successfully held in other countries like Hong Kong, Taiwan and Singapore.
According to the Marketing Director from innisfree headquarters, Ms. Koo Ae-Ran, “With increasing green consciousness and lifestyles in harmony with nature booming, it was a timely decision for us to bring the natural goodness of Jeju to Malaysia to fuel the demand for natural beauty products. As we make our mark in Malaysia, we are grateful and indeed thankful that innisfree is well-received in the local market. As we celebrate the success with our loyal customers today, I can assure you that the store at Sunway Pyramid Shopping Mall is just the first of many stores planned for Malaysia in the near future”.
She adds, “Committed to take our green goals to the next level, this closed-door innisfree Festa is our way of bringing the essence of Jeju Island alive. We believe the thoughtfully crafted experiential walkthrough will take you one step closer to understanding the green ideology and methodology behind this brand. Plus, it’s also our way to introduce our Global Brand Ambassador, Lee Min Ho to his fans and local media”.
The innisfree Festa, designed to share the holistic experiential overview of the naturalist K-beauty brand, was enjoyed by distinguished guests, media representatives and 110 lucky customers who won their chance to be at this event and meet their idol, Lee Min Ho.
Heading to the ‘home’ of innisfree
The journey to green beauty began with The Story of innisfree. This portion outlined the brand’s history and philosophy, while elaborating its precious bond with the pristine island of Jeju through vivid infographic posters. The guests were then encouraged to try and test a selection of innisfree’s skincare lines in the 8 Solutions Display Zone and to study the natural ingredients used through a large-scale 8 Solutions Ingredient Map.
Apart from its rich heritage and sought-after range of skincare products, innisfree is also known for its green ethos. Over at its Eco-house, guests learnt about innisfree’s Green Life Campaigns and its advocacy in painting a greener future through efforts such as replacing tissues with innisfree’s eco-handkerchief, recycling the empty cosmetic bottles, preserving the charm of Jeju Island and more. At the Eco-gardening zone, guests were seen getting their hands dirty (literally) in a fun manner through a simple planting session using recyclable innisfree bottles, which they took back home as a souvenir.
The favoured section of many guests was the Gallery Zone that was gracefully decked with images of Lee Min Ho and Yoona (innisfree’s Global Female Brand Ambassador) taken over the breathtaking sceneries of Jeju Island throughout all seasons. Needless to say, as ‘they’ warmly greeted every passing guest, who would not want to pause for some picture-perfect snaps.
Lee Min Ho shares innisfree experience with fans
The formalities came with the most anticipated event of the innisfree Festa: the opportunity of a lifetime to meet the debonair Korean heartthrob and artiste, Lee Min Ho.
Although having flown in late the evening before, Lee Min Ho, standing tall in all his manly and charismatic glory, were all smiles as he greeted the media and proceeded to answer some of the many questions that were raised. He also shared his daily (beauty) regime and shared that he never leaves home without his ‘innisfree’s Forest for Men All-in-one Essence’. Given his hectic filming and busy travel schedule, Lee Min Ho also said, “I definitely credit innisfree’s Super Volcanic Pore Clay Mask and Green Tea Seed Serum for keeping my skin clear, hydrated and fresh round the clock.”
L to R: Ms. Margaret Chin (General Manager of AMOREPACIFIC Malaysia), Lee Min Ho & Ms. Koo Ae-Ran (Marketing Director from innisfree headquarters)
Later, to officiate innisfree’s launch into Malaysia and commemorate innisfree Festa 2015, Lee Min Ho, together with innisfree’s global and local representatives, Ms. Koo Ae-Ran and Ms. Margaret Chin (General Manager of AMOREPACIFIC Malaysia), watered a green tea plant as a symbolic gesture. This joyous moment signified innisfree’s promise to spread natural and green beauty in Malaysia, directly delivering the natural benefits of Jeju to local customers through its products and sustainable efforts.
At the afternoon session with customers, the whole room erupted into screams of delight when it came to the time for celebrity emcee, Julie Woon, to welcome Lee Min Ho onto the stage. There were fun-filled interactive activities and multiple opportunities for the fans to get up close and personal with their beloved idol Lee Min Ho. This kept fans on their toes as they vied for a coveted spot to be on stage with their favourite actor.
One of the key highlights was the Bingo Game, an interactive quiz with questions related to Lee Min Ho and innisfree. Not only the customers learned about the brand and their idol, the game also rewarded the first three who striked the Bingo lines with innisfree’s green tea gift sets and exclusive photo moments.
With innisfree experiencing tremendous amount of success in and outside of Korea, Lee Min Ho said that he felt very happy and blessed to be appointed as the global face of the brand. He also thanked all his fans for supporting him and also innisfree, and that he will continue the sustainable efforts practised by the brand as its ambassador.
The session ended with a ‘groufie’ photographic moment between Lee Min Ho and all the lucky customers in attendance. Indeed a perfect way to end the session, and also a fantastic start for innisfree Malaysia.
innisfree is located at Sunway Pyramid Shopping Mall, G1.70, Ground Floor (Orange Zone).
Follow innisfree on Facebook www.facebook.com/innisfreeMYS to find out more about innisfree, innisfree Festa, Lee Min Ho and current/future promotions.