First introduced in Japan in 1925 by founder Toichiro Nakashima, Kewpie Mayonnaise was born with a mission to improve nutrition and promote healthier eating. Its rich, creamy texture and distinct umami flavour quickly captured the hearts of families, chefs, and food lovers alike. The 100th anniversary of Kewpie Mayonnaise celebrates the brand’s enduring quality, health-conscious origins, and distinct umami flavour that has captivated generations of consumers across Asia and beyond. Having been in Malaysia since 2009, Kewpie continues to build on its legacy with a strong local presence and commitment to the halal-certified market.
Left to Right: Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia Sdn. Bhd.; Mr. Atsushi Miyata, Managing Director of Kewpie Malaysia Sdn. Bhd.; Mr. Soon Soo Choong, Sales Director of Kewpie Malaysia Sdn. Bhd.
This 100th year milestone is a reaffirmation of Kewpie’s promise for the future. Across the globe, the centennial is marked under the theme “KEWPIE 100th Years Mayonnaise Anniversary,” a reflection of the brand’s continuous pursuit of innovation, quality, and meaningful connections. From a humble vision to improve nutrition in Japan, to becoming a globally recognised brand trusted in homes and restaurants alike, Kewpie’s journey is one of enduring relevance and purposeful evolution.
This 100th year milestone is a reaffirmation of Kewpie’s promise for the future. Across the globe, the centennial is marked under the theme “KEWPIE 100th Years Mayonnaise Anniversary,” a reflection of the brand’s continuous pursuit of innovation, quality, and meaningful connections. From a humble vision to improve nutrition in Japan, to becoming a globally recognised brand trusted in homes and restaurants alike, Kewpie’s journey is one of enduring relevance and purposeful evolution.
To honour its centennial, Kewpie Malaysia has launched the “Kewpie 100th Years Mayonnaise Contest”, inviting Malaysians to get creative in the kitchen using Kewpie Mayonnaise Japanese Style. Participants simply need to create a unique dish using the product, snap a photo and record a short video (30–45 seconds), and post it on Instagram, Facebook, or TikTok with the hashtag #KewpieIt100 and tag @KewpieMalaysia. Submissions must also be shared via Direct Messages (“DM”) for verification.