Revel in The Magnificence of Raya at The Exchange TRX

Hari Raya is just around the corner, all shoppers are invited to revel in the magnificence of Raya at The Exchange TRX.

The Exchange TRX pays homage to the beauty and splendour of this Raya season with the ‘Magnificence of Raya’ – a visual and experiential spectacle showcasing Malay culture, tradition, and art. Guests are invited to explore and be enthralled by the elegance and beauty of batik, seamlessly intermingled into the stunning displays and performances that will run from now until 21 April 2024.

“The richness and allure of Malay culture is undeniable, and it has embedded itself into many facets of Malaysian life, transcending different communities and ethnicities. As the social heart of the country’s International Financial Centre, the ‘Magnificence of Raya’ celebrates the splendour of traditional Malay culture and highlights its role in shaping the architecture, design, and art of contemporary Malaysia,” says Mitch Wilson, Project Director of The Exchange TRX and Head of Retail at Lendlease Malaysia.

“Our goal is to create opportunities for mutual cultural understanding and appreciation between local communities at The Exchange TRX. Beyond the elaborate displays that adorn Central Exchange, our entrances, and various public spaces including TRX City Park, we have also made it a point to incorporate cultural performances to create a more immersive cultural experience for all our guests,” adds Mr. Wilson.

Celebrate The Spirit of Ramadan & Hari Raya Aidilfitri at Sofitel Kuala Lumpur Damansara

Sofitel Kuala Lumpur Damansara welcomes the arrival of the holy month of Ramadan and the joyous celebrations of Hari Raya Aidilfitri with an array of captivating offers designed to delight all guests. Embracing the spirit of inclusivity, special discounts are available for Accor Plus members, Hong Leong Group employees, Hong Leong Bank customers, and all major banks' credit and debit card users.

Destinasi Rasa Serantau Buffet Dinner at Kwee Zeen

Indulge in the rich tapestry of Malaysian-Asian cuisine at Kwee Zeen, renowned for its culinary excellence. This Ramadan, embark on a gastronomic journey with their themed buffet dinner, "Destinasi Rasa Serantau."

Delight in Chef Adi and Chef Hamizan’s signature Seven Flavours of Malaysia, featuring iconic dishes from seven different states which include:

- Ketupat Sotong from Kelantan
- Ketam Alaska | Telur Salmon | Latok | Oyster Sauce from Kuala Lumpur
- Nasi Biryani Buluh Berlauk from Johor
- Kambing Golek Nusantara from Selangor
- Asam Pedas Ekor Lembu from Melaka
- Mee Udang Galah from Pulau Pinang
- Kerabu Latok | Oyster Goreng from Perak

New this year is the Durian Station, serving the King of Fruits at La Boulangerie's outdoor area from 7:00 pm to 9:00 pm daily (extra charges apply).

Infuse Timeless Elegance and Personal Style with FABER’s Latest Vintage Breakfast Series

Renowned for its dedication to functionality and trendiness, FABER Appliances Malaysia (FABER) presents its latest Vintage Breakfast Series, a 4-piece collection that serves as the epitome of style and functionality, seamlessly combining modern convenience with vintage charm.

The FABER Vintage Breakfast Series showcases a range of essential kitchen appliances, including a vintage-designed toaster, auto kettle, jug kettle, and blender, each crafted to meet diverse culinary needs with versatility and reliability.

Mr. Chua Ah Boon, Managing Director of FIMACO Sdn Bhd, underscores the brand’s commitment to refining its products to meet the ever-evolving needs of today’s consumers. "Recognising the paramount importance of merging style with practicality, at FABER, we're dedicated to providing consumers with products that elevate both form and function. Our latest Vintage Breakfast Series is tailored for today's discerning consumers, rejuvenating living spaces with appliances that excel in performance and enhance the culinary experience, ensuring that every meal preparation is a delightful endeavour."

He added that these appliances are introduced just in time for Hari Raya, serving as invaluable companions providing unparalleled versatility and reliability to customers observing the celebration.

Timeless Elegance & Functional Sophistication

Featuring a timeless design that exudes understated elegance and charm, each appliance in the series is adorned in vintage white, a soft and inviting hue reminiscent of classic kitchen aesthetics.

Experience The Joys of Raya Togetherness with guardian Malaysia

This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian Malaysia.

"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added: "As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya. Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, Puteri Shazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April 2024.

Celebrate The Spiritual Month of Fasting With Rentas Selera Ramadan Buffet at Amari Kuala Lumpur

Embrace the spirit of Ramadan with nostalgic flavours of traditional Malay cuisine at the Rentas Selera Buka Puasa Buffet by Amari Kuala Lumpur. As their communities embark on a spiritual journey of growth and reflection, celebrate special moments in togetherness with loved ones and business associates at Amaya Food Gallery.

Citarasa Amaya at Amaya Food Gallery

Embark on a gastronomic journey while the culinary team at Amari Kuala Lumpur takes you down memory lane with an array of Kampung favourites.

Flavourful appetizers such as Ulam-ulaman, Kerabu Ayam Pantai Timur, Kerabu Telur Ala Thai, Kerabu Mangga,Lemang-lemang Pahang, Jeruk and Kerepek Penang plus Air Batu Campur Sabah are available to set the tone and whet your appetites.

Be transported back to the good old days of traditional Malay dishes such as the Sotong Masak Lemak Cili Api Berlimbing Buluh, Wok Fried Lala with Tom Yum Paste and Lemongrass, Udang Laut Tumis Sambal Petai, Daging Gulai Kawah Hirisan Ubi Kentang, Lala Masak Cili Bawang Putih, Daging Masak Merah Kacang Hijau Peas and more.

Celebrate The Most Scent-Sational Raya at Fahrenheit88

This year, Fahrenheit88 introduces the most scent-sational Raya celebration! In partnership with Bath & Body Works, the mall presents 'Scents of Raya' campaign, from now until 21st April 2024. Immerse yourself in the enchanting mystical garden adorned with lush greenery, vibrant flowers, and twinkling lights reminiscent of fireflies. It's a truly magical experience that you won't want to miss!

Embark on a nostalgic journey with Bath & Body Works' pop-up at Fahrenheit88’s Main Atrium, featuring a lineup of immersive activities designed to engage our senses and ignite the spirit of Raya. Shoppers can check out their newest fragrance collection, ‘Chasing Fireflies’, explore the magical journey filled with Instagrammable spots, collect vouchers and goodies, and stand a chance to win RM300 worth of gifts!

Left to Right: YBhg. Mr. Mohammad Bin Ab Rahman (Director of Participant Affairs and Communication Officer of FELCRA Berhad), Mr. Mohamad Kasat (Artist), YBhg. Mrs. Dina Alfha Binti Arund (Deputy Director of Entrepreneurship & Socio-Economic Resources of FELCRA Berhad)

Spot the giant metal Ketupat sculpture located right in the middle of the mall! Crafted by Mohamad Kasat, an artist from Sarawak, this metal Ketupat sculpture weighs 117kg and is made out of recycled metals and vehicle parts with a commitment to environmental sustainability.

Guinness St. Patrick’s 2024 Celebration Continues All Month Long!

Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout.

(L to R) Naved Qureshi, Marketing Manager of Guinness South East Asia, Victoria Ang, People Function Director at Heineken Malaysia Berhad, Karsten Folkerts, Head of Finance at Heineken Malaysia Berhad, Jimmy Ding

This year, the brand is giving fans the power to turn every pint into a unique representation of themselves via AR. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, and they will get to bring these unique charms to life.

What are you waiting for? Let’s “Make it Our Day to Remember” with the brand. There will be pint customisation, the iconic St. Patrick’s Day parade, live music, and exclusive Guinness prizes up for grabs. Check out https://guinnessstpatricks.com/events/ for more information.

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Heineken® Redefines Music Discovery with The “Refresh Your Music, Refresh Your Nights” Platform

Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.

Back with an exciting twist, the highlight of this platform is the all-new Heineken® Fresh List - an exhilarating digital experience fostering new music discovery and connections. The Fresh List truly embeds the spirit of music exploration, leading music lovers to discover refreshing music experiences.

What's captivating about the Heineken® Fresh List is its ability for music lovers to create refreshing blended playlists on Spotify with their friends and favourite artists. Unlike typical algorithms, this innovative curation process, powered by the Heineken® Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside common preferences, offering refreshing new music experiences.

True to the Heineken® brand ethos of innovation, this unique algorithm enables fans to blend their playlist with multiple friends and well-loved artists, including Martin Garrix, Uriah See, as well as DJ Ashley Lau.

Here's how to experience Heineken® Fresh List in a few simple steps:

Step 1: Visit the platform, Heineken® Refresh Hub: https://www.heineken.com/my/en/campaigns/heineken-music

Step 2: Select an artist or any of your friends to refresh your playlist.

Step 3: Connect using your Spotify account.

Step 4: Get your Heineken® Fresh List and invite more friends to join!

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At Heineken®, we revel in challenging the norm, infusing every experience with a unique twist for a fresher world. Introducing the Heineken® Fresh List into the brand’s ‘Refresh Your Music’ global platform reaffirms this commitment. It's about more than just music; it's about redefining how we connect, explore, and enjoy together. Expect the unexpected because that's what Heineken® does best."

The Best Ramadan Buffet at EQ Kuala Lumpur

The holy month of Ramadan is here! This year, EQ will be raising the bar on the break-of-fast experience by presenting two different and exciting ways to enjoy the good food and convivial relationship-building for which Ramadan is associated with.

Citarasa Nipah will offer the classic Iftar experience, with a superlative buffet spread encompassing the best of Malay flavours. Held daily at Nipah on the ground floor of the award-winning hotel, Citarasa Nipah will present a sumptuous spread of food which draws upon the rich tradition of Malay cuisine.

A brand new experience premiering this Ramadan is the EQ Bazaar. This festive event seeks to recreate the thrill of the Ramadan bazaars which are a yearly fixture in neighbourhoods and communities. The EQ culinary team will be presenting Malay street food of the sort usually offered at these food markets, including rotisserie chicken (ayam golek), stuffed, grilled sandwiches (roti John), and an exciting variety of sweet treats, finger food and small bites.

A Tantalizing Murcott-based Pastries for Ramadan by Taichung City & UPM

Taichung murcott is well known for its golden sheen, thin peel, succulent, fresh, juicy and high nutritional value. Good news! This long-time favourite in Taiwan and citrusy goodness is coming to Malaysia just in time for the Ramadan 2024!

L to R: Mr. Liao Ting-Chien, Director of Supply and Marketing, Shigang District Farmers’ Association of Taichung City and promoting the sweet and fragrant Taichung murcot; Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia; Ms. Edmanda Chang, Chief Financial Officer of Khaishen Trading; Chef Johari Edrus, Malaysia Celebrity Chef; Ms. Eva Peng, Director of Taiwan Trade Center KL Office; Mr. Fu Yu Chin, Director of Marketing Department, Shigang District Farmers’ Association of Taichung City.

The Agricultural Bureau of Taichung City Government is teaming up with Universiti Putra Malaysia (UPM) Faculty of Food Science and Technology for the first time ever to create special iftar pastries based on Taichung murcott to share the delicious taste of Taiwan with Malaysians.

We were honoured to be invited to the press conference held by The Shigang District Farmers’ Association of Taichung City to officially launch the Taichung murcott in Malaysia on 11 Mar 2024.

L to R: Ms. Eva Peng, Director of Taiwan Trade Center KL Office; Mr. Fu Yu Chin, Director of Marketing Department, Shigang District Farmers’ Association of Taichung City

During the grand launch event, Eva Peng; Director of Taiwan Trade Centre KL Office in Kuala Lumpur, was invited to join in the ceremonial "citrus picking," symbolizing the arrival of fresh Taichung fruits in Malaysia. Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia, also attended the event to show their great support for the high-quality Taiwanese fruits.

Guardian ‘Inspires Inclusion’ Together with You & Your Loved Ones on International Women’s Day 2024

This year’s International Women’s Day (IWD) theme, ‘Inspire Inclusion’ resonates very closely at the heart of guardian as we celebrate the diverse contributions and achievements of women everywhere.

Priscilla Wu, Managing Director of guardian Malaysia, emphasized, “At guardian, diversity and empowerment are at the core of our values. We believe in fostering an inclusive environment where women are empowered to lead and contribute to our success at every level.”

She added, “This year, we extend our celebration to include not just women, but also the men who support and uplift them. At guardian, we want to celebrate with you and your loved ones including the men in your family that has helped you achieve the success you enjoy or helped you overcome challenges that you have faced.

“Whether you’re shopping for yourself or for the remarkable women in your life – mothers, sisters, caregivers, or relatives – guardian has incredible deals for all.”

As part of their commitment to inspiring inclusion, guardian Malaysia has featured six special short stories on TikTok, highlighting extraordinary individuals who have triumphed over adversity:

Rocyie Wong - Psoriasis Advocate: Raising awareness about psoriasis and inspiring others through her journey.

Dr. Aiesha Asmadi - Medical Doctor, Professional Athlete & Fitness Advocate: A two-time Cancer Survivor dedicated to motivating others.

Anissa Jailani - Sign Language Teacher: Breaking stereotypes and promoting inclusivity through education.

Icip-Icip Kampungku with Eastin Hotel Kuala Lumpur This Ramadhan 2024

Ladies and gentlemen, we are happy to announce the return of the much-awaited Icip-Icip Kampungku Buffet Dinner at Eastin Hotel Kuala Lumpur this Ramadhan 2024!

Chef Dennie and his team are thrilled to present a feast boasting over 100 delectable dishes and 18 Live Action Stalls to tantalize your taste buds this Ramadan. The culinary journey reintroduces beloved favourites with innovative twists, such as the Traditional Roasted Lamb Stuffed with Briyani Rice, Gear Box Soup, Siakap Stim Masak Nyonya, Ayam Penyet Cabai Hijau and more.

Enhancing your dining experience, immerse yourself in the soothing melodies of modern instrumental music performed live by the 2-piece band daily from 15 March until 8 April 2024.

"Our Signature Gear Box is a flavourful soup slow-cooked for five hours to ensure everyone enjoys the tenderness of the juicy beef with its humongous bone," said Chef Dennie. "Each sip is a journey of delight," as he continues.

Cetaphil® Strengthens Ties with the Malaysian Community through Collaborative Partnership with Mira Filzah as the New Face of the Brand in 2024

Cetaphil®, the No.1 dermatological skincare brand in Malaysia, proudly announces a significant partnership in anticipating of the holy month of Ramadan. The brand is thrilled to unveil the newest face of Cetaphil® for 2024, the versatile Malaysian actress and entrepreneur, Mira Filzah, appointed as the esteemed Brand Ambassador.

More than just a renowned actress, Mira Filzah personifies the spirit of a modern working urban mom, representing the diverse and dynamic women of today. Her role as a multi-talented professional and dedicated mother embodies the essence of contemporary women who, despite their busy lifestyles, prioritises skin health. Cetaphil® proudly acknowledges Mira as a beacon of inspiration, showcasing how one can balance a demanding schedule while still embracing the importance of skin health. Her representation of Cetaphil’s brand essence reflects an approachable, down-to-earth demeanor and sensible approach to skincare. Mira’s alignment with the brands’ ethos of “We Do Skin, You Do You” accentuates the very nature that defines Cetaphil®.

Flavors of Festivity: Epicurean Delights for Hari Raya with California Raisins

Hari Raya 2024 is around the corner. Let’s indulge in flavors of festivity Epicurean Delights for Hari Raya with California Raisins!

California Raisins hosted a pre-Ramadan celebration on 28 Feb 2024 at Texture by C3 Lab, Atria Shopping Mall. It was a two days events with a vibrant showcase of the versatility and lifestyle appeal of California Raisins, perfectly timed for the festive Ramadan season.

California Raisins is long renowned for their natural sweetness and nutritional content. Hence it has becoming a key ingredient in both festive and everyday cuisine.

We have tried varous pastries and beverages made with California Raisins. Guests also get the chance to explore a specially set up California Raisins Garden to explore and taste different varieties of California Raisins. This immersive experience highlighted the diverse flavours and culinary appeal of raisins.

Guests also took part at the interactive photobooth with props and slogans to capture and share the memories of the event on their social media accounts and stand a chance to win a basket of California Raisins. Congrats to the 3 winners of the day.

Nostalgia Desa - IFTAR 2024 Ramadan Buffet at Farm In The City Malaysia

Ramadan 2024 is just around the corner, it is time to embark on a culinary journey stepped in tradition and nostalgia as Nostalgia Desa returns for another unforgettable season.

Happening at D'Pine Loghouse, Farm in The City Malaysia, diners get to indulge in Nostalgia Desa - IFTAR 2024 Ramadan Buffet with more than 80 types of Authentic Nusantara cuisine while petting the cute animals such as the cutest Alpacas, fluffy bunnies and guinea pigs, Giant Tuitoise and many more!

We like the food variety and experience to dine in "Balik Kampung" vibes.

Here's the highlights of Nostalgia Desa:

FedEx Pioneers the Company’s First Cross-Border Electric Vehicle (EV) Delivery Trial from Malaysia to Singapore

FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, announced the launch of the company’s first cross-border delivery trial from Malaysia to Singapore using an electric vehicle (EV). This initiative is part of FedEx continuous exploration of ways to reduce its carbon footprint and promote sustainable logistics on 27 Feb 2024.

Tien Long Woon (L), managing director of FedEx Express Malaysia, passing the FedEx parcel to Yusni Yahya (R), the FedEx courier who will be driving the electric vehicle as part of the company’s first cross-border electric vehicle delivery trial from Malaysia to Singapore.  

The journey will be made by a ‘Maxus eDeliver 7’ from a FedEx station in Shah Alam to a FedEx facility at Changi Airport in Singapore covering a total distance of 406 kilometres. The estimated reduction of tailpipe CO2 emission for this trial journey is approximately 100 kilograms compared to diesel-powered vans.

FedEx will be using the Maxus eDeliver 7 as part of the company’s first cross-border electric vehicle delivery trial from Malaysia to Singapore.

FedEx is using this trial as an initial assessment of the operational effectiveness for future cross-border pick-up and delivery operations. The insights gained will be pivotal in shaping the future of FedEx operations, which will not only benefit the environment, but also help improve the efficiency of its fleet, while providing excellent service to its customers.

“Our efforts to reduce emissions throughout our business means we need to think strategically about all of our ground operations, not just last-mile delivery,” said Kawal Preet, president, Asia Pacific, Middle East and Africa region at FedEx. “This cross-border trial is a proof of concept that will help inform and advance our fleet electrification program in the region, in line with our customers’ desire for sustainable time-definite delivery.”

Yusni Yahya, FedEx courier posing next to the electric vehicle to commemorate the company’s first cross-border electric vehicle delivery trial from Malaysia to Singapore.

The trial marks an important milestone for FedEx, as the company works towards its goal to transform its entire global pickup and delivery fleet to zero-emission electric vehicles by 2040 through a phased approach. In May 2023, FedEx added two EVs to its fleet in Malaysia for parcel pick-up and delivery operations within the Klang Valley.

The VIKids Carnival offers Fun-filled Activitie This School Break

The highly anticipated VIKids Carnival is back at Alamanda Shopping Centre from 23 February to 10 March 2024. Coinciding with the school holidays, this 17-day campaign promises an immersive carnival experience for VIKids members and their families.

The centre court takes on a vibrant carnival atmosphere, adorned with red and white striped tents and booths hosting a variety of fun fair games, arcade games, and craft activities. The excitement is further amped up during the weekends with carnival performances.

With the Shoppers Rewards Programme in place, VIKids members are in for a treat! A minimum spend of RM300 in two receipts at specialty stores grants them a delightful We Bare Bear kids’ blanket from Miniso.

To take part in the carnival, VIKids members can redeem a free Carnival Pass daily, unlocking a world of complimentary activities, games, and gifts. From the carousel and fun fair games to cotton candy and face painting, the Carnival Pass promises a fun and wholesome experience for young ones.