Malaysia’s First Halal Instant Gourmet Soup - AJI-YA

Malaysia’s first Halal instant gourmet soup has officially launched! AJI-YA, the pioneer in halal instant gourmet soup, officially launched its latest product at the happening ‘Soup-erlicious Party’, held at Christine's Bakery, Pavilion Damansara Heights on 19 Jun 2025. The flavourful celebration brought together blogger friends, influencers, business partners, and VIPs for an afternoon of fun, food, and flavour.

The event kicked off with a warm welcome and an exciting guest arrival experience, featuring an interactive photo booth and a lively social media contest where guests stood a chance to win exclusive prizes. Attendees were also treated to a product showcase highlighting AJI-YA’s unique offerings.

Available in three tasty flavours - Mushroom, Corn, and Veggie - AJI-YA brings gourmet quality to your table in just 2 minutes. Made with 100% real halal ingredients and no added MSG, preservatives, or artificial colouring, it is comfort food made clean and convenient. Perfect for busy days or cozy nights, AJI-YA is your go-to for a quick, wholesome bite. Just add hot water and enjoy, whether you're at the office, at home, or on the move. With AJI-YA, it's gourmet made easy.

The highlight of the event was the official product launch, where the emcee invited En Amir, MATRADE Assistant Director for Halal, F&B and Agro-based section, Pn Hasziah Mohd Yazid, MATRADE Deputy director for Mid-Tier Unit, and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd to reveal the AJI-YA soup range in a lively and engaging launching gambit. This was followed by an inspiring speech by Mr. Leon Goh, who shared the brand’s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment perfectly with the powerful statement, “Taste speaks louder than words”, a reflection of the brand’s dedication to delivering flavour that speaks for itself.

Panasonic Sets New Malaysia Record, Inspires Youth Environmental Action through Battery Recycling Drive

Thanks Panasonic Malaysia for taking a major step forward for youth education and environmental responsibility. Panasonic Malaysia has reached a historic milestone with its flagship “Energy For Green Future – School Recycling Campaign 2.0”. The campaign has been officially recognised by the Malaysia Book of Records for achieving the “Most Batteries Recycled in a Single Event”, with over 100,000 used batteries collected and responsibly recycled.

This achievement involved over 30,000 students across 20 primary schools in Klang Valley, highlighting the power of education to drive real-world environmental impact.

The initiative reflects Panasonic’s corporate vision “Create Today. Enrich Tomorrow.”, which is rooted in long-standing commitment to holistic wellbeing for people, society, and the planet, inspired by Japan. This guiding principle continues to shape all Panasonic’s efforts across the region.

The grand finale, hosted at SJK (C) Yuk Chai, Petaling Jaya was attended by En. Yusaini Bin Salleh, Deputy Director, Student Development Sector of Selangor State Education Department (JPN Selangor); Mr. Keisuke Nishida, Managing Director of Panasonic Malaysia; Mr. Visut Thobpak, Director of Dry Battery Manufacturing Division, Panasonic Energy Thailand; Ms. Lau Swee San, Country Head of Panasonic Energy Malaysia; Dato Nigel Ng, Director of Jaring Metal Industries Sdn Bhd; and Mr. Robin Tan Tien Chye, Headmaster of SJK (C) Yuk Chai.

Mr. Keisuke Nishida, Managing Director of Panasonic Malaysia shared that at the heart of this initiative lies a pressing environmental challenge — the improper disposal of household batteries, which contain harmful chemicals that can contaminate soil and water if not handled correctly. By addressing this issue through education and action, Panasonic aims to build lasting awareness around responsible e-waste management and foster sustainable habits early in life.

“This campaign is more than just a recycling drive – it’s about empowering the next generation of environmental stewards. We are proud to deliver a meaningful program that combines education, action, and impact. The record we’ve set is a milestone, but the real achievement is instilling lifelong eco-conscious values in Malaysian students,” said Nishida.

Embark on a Tantalising Fusion Journey with Master of Meat, Chef Natsasi Noo-in at Nipah and Étoile, EQ

Foodie, are you ready to embark on a tantalising fusion journey with Master of Meat, Chef Natsasi Noo-in (Chef Natt)? EQ will play host to meat maestro and Thai chef Natsasi Noo-in (Chef Natt) from 25 to 29 June 2025 in an exclusive collaboration with Meat and Livestock Australia which will see the renowned Lady Butcher presenting her brand of tantalising fusion cuisine at both Nipah and Étoile. Chef Natt is Meat and Livestock Australia’s beef ambassador, and Thailand’s best-known sustainable meat pioneer. During her five-day guest residency, she will showcase her butchery expertise and mastery of meat with special menu items at Nipah and a one-day guest stint at Étoile.

As a PhD scholar, and the acclaimed Chef Proprietor of Lady Butcher, her restaurant in Nonthaburi, outside Bangkok, Chef Natt thrives on innovation, passion, and the relentless pursuit of excellence. With over 15 years’ experience in the study and mastery of red meat, Chef Natt has redefined sustainable butchery, combining scientific precision with artistic creativity to elevate Australian beef preparation into an unparalleled dining experience.

An innovator in Stagionello technology and the Cuomo Method, she approaches meat with the rigour of a scientist and the intuition of a chef. "Choosing ingredients is like choosing a partner - Australian beef is my perfect match.” This mantra reflects Chef Natt’s commitment to quality, sustainability and zero-waste cooking, ensuring that every cut - from ribeye to shank - is transformed into crave-worthy culinary art.

Chef Natt's accolades speak for themselves. She has collaborated with Michelin-starred chefs, pioneered the use of farm-to-table meats and championed the harmony of flavour and texture in every dish. Her Bangkok restaurant, Lady Butcher, is a testament to her vision - where butchery meets fine dining and every plate tells a story of craft, heritage and innovation.

Taiwan Excellence Pavilion @ Taiwan Expo 2025 in Malaysia

The much anticipated Taiwan Expo 2025 in Malaysia is finally here! Officially kicked off on 23rd of June 2025 at the Kuala Lumpur Convention Centre (KLCC), it is part of the flagship global exhibition platform designed to showcase the best of Taiwan innovation and manufacturing capabilities.

From Left to Right: MyCEB Convention & Exhibition Director Mr. Noor Azlan, MIDA Foreign Investment Division Director Ms. Lim Ming Yee, Taipei Economic & Cultural Office in Malaysia Economic Division Director Mr. James Chang, MITI Bilateral Economic & Trade Relations Division Director Dr. Ang Li Ling, Selangor State Government EXCO of Investment, Trade, and Mobility YB Tuan Ng Sze Han, TAITRA President & CEO Mr. Simon Wang, , Taipei Economic & Cultural Office in Malaysia Economic Representative Ms. Phoebe Yeh, Federation of Malaysian Manufacturing President Tan Sri Soh Thian Lai, MATRADE China & Northeast Asia Section Director Mr. Mazlan Harun, Taiwan Chamber of Commerce and Industry in Malaysia President Mr. Lin Kai Min.

Organized by the International Trade Administration and the Taiwan External Trade Development Council (TAITRA), Taiwan Expo 2025 brings together over 200 leading Taiwanese companies and runs until 25 June 2025. This year’s event is the largest yet and the five main themes of the exhibition echoes the industrial trends in Malaysia, including smart manufacturing, health and wellness, sustainability, as well as culture and tourism.

At the Taiwan Excellence Pavilion, it features more than 40 selected products from 27 award-winning companies. Taiwan Excellence has long served as the internationally recognized mark of exquisite quality for Taiwanese products. The showcase exemplifies the charms of Made in Taiwan (MIT) products across a range of sectors such as healthy living, smart and green technology, and has attracted the interest of major Malaysian businesses, including IOI Group, one of the top ten business conglomerates in Malaysia, as well as SP Setia, one of the top three real estate developers in the country.

The Taiwan Excellence Pavilion is headlining this year’s event with the theme “Innovative Solutions for a Better Life” which is further broken down into three themed exhibition areas of Health & Wellness, Smart Living and Innovative Solutions, that were designed with the Malaysian market in mind. Highlight exhibits include the SOLE Fitness’s SC200 Stepper; Pocket Air’s LoyalCare Nebulizer System with integrated smart monitoring with personalized fitness data analysis; AVer’s Medical Grade PTZ Camera, BeanGo Cube’s X Smart Coffee Roaster; WebComm Technology’s OETH SaaS, and more. The products have garnered much attention from buyers and received numerous inquiries from highly interested parties.

Aqua Champs League Festival (ACLF) 2025 Makes Waves in History

The Aqua Champs League Festival (ACLF) 2025, held on 14 June 2025 at Kolam Renang University Malaya, was a historical event with over 80 children took charge of Malaysia’s largest youth-led swimming competition, earning the event a coveted spot in the Malaysian Book of Records (MBR). The festival, held under the theme “Knights & Samurai”, gathered more than 900 attendees including 300+ swimming participants, 80 youth volunteers, families, and media across the country.

Jointly organised by Parenthood Media Network and award-winning swim school SwimIn12, ACLF 2025 broke boundaries—not just in the pool, but in leadership—by empowering kids to take on roles typically reserved for adults. The youth-led organising committee, supported by Official Kids Coaching Partner Super Avatar, coordinated every detail, from hosting to logistics, setting a powerful precedent for child-led events in Malaysia.

Far beyond a typical sports day, ACLF 2025 was a vibrant showcase of children’s capabilities in leadership, teamwork, and resilience. The event kicked off with an energetic opening ceremony featuring classical drummers, electrifying dance performances by Bolly On Studio, and a showcase by Team SwimIn12.

For the first time, children emcees from DJ Playground also took over hosting duties, announcing races, and engaging the crowd— marking a first-of-its-kind experience for many young leaders.

Moreover, ACLF 2025 was officially recognised by the Malaysia Book of Records for assembling the “Most Children in a Swimming Competition Organising Committee.” The announcement was made during the prize-giving ceremony, drawing roaring applause from attendees and dignitaries alike.

The New 2025 AI TVs by Samsung Malaysia

Samsung Malaysia has launched its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems on 3 June 2025. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2 to June 30, 2025.

The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.

Whether it's family movie night, quiet time with your favorite K-drama, or simply setting the right ambiance in your living room, today's home is more than just space—it's a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

Intelligence That Adapts to Your World

Powering this transformation is Samsung's most advanced Vision AI1 technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who's watching, what's playing, and where your TV lives in your home.

La Fusion Sunday Brunch @ Le Midi, Crowne Plaza KLCC

Sunday is a day meant for relaxation, indulgence, and togetherness; and a Sunday brunch is a perfect opportunity to gather with the ones we love and celebrate life’s simple pleasures.

If your plans on Sunday entail sipping good wines while tucking into a delightful spread of French cuisine, Le Midi has you covered here. Le Midi, the Award-Winning French Brasserie, Bar & Terrace at Crowne Plaza KLCC is your ultimate brunch destination in KL town.

From the live stations to free-flow bubbles and divine French pastries, diners get to indulge in a taste of Paris at the La Fusion Sunday Brunch.

𝗟𝗔 𝗙𝗨𝗦𝗜𝗢𝗡 𝗦𝗨𝗡𝗗𝗔𝗬 𝗕𝗥𝗨𝗡𝗖𝗛
Date: Every Sunday
Time: 12PM - 3PM
Venue: Le Midi, Level 32 of Crowne Plaza KLCC
Price: RM158+ per adult │ RM79+ per child
20% off for IHG One Rewards members and in-house guests

Celebrating 100 Years of Kewpie Magic with Education & Culinary Collaborations

From humble beginnings in 1925 to becoming a global kitchen essential, Kewpie Mayonnaise has spent a century transforming simple ingredients into unforgettable flavors. This year, Kewpie Malaysia is celebrating the 100th anniversary of Kewpie Mayonnaise, marking a century of flavour innovation, culinary inspiration, and trusted quality. The celebration marks a century of innovation and flavour from the Japanese-born brand, and signals its commitment to nurturing local talent and culinary creativity in Malaysia. To commemorate this historic milestone, Kewpie is launching a wide-reaching celebration that blends global festivities, local partnerships, and a golden opportunity for Malaysians to win a dream holiday to Japan.

First introduced in Japan in 1925 by founder Toichiro Nakashima, Kewpie Mayonnaise was born with a mission to improve nutrition and promote healthier eating. Its rich, creamy texture and distinct umami flavour quickly captured the hearts of families, chefs, and food lovers alike. The 100th anniversary of Kewpie Mayonnaise celebrates the brand’s enduring quality, health-conscious origins, and distinct umami flavour that has captivated generations of consumers across Asia and beyond. Having been in Malaysia since 2009, Kewpie continues to build on its legacy with a strong local presence and commitment to the halal-certified market.

Left to Right: Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia Sdn. Bhd.; Mr. Atsushi Miyata, Managing Director of Kewpie Malaysia Sdn. Bhd.; Mr. Soon Soo Choong, Sales Director of Kewpie Malaysia Sdn. Bhd.

This 100th year milestone is a reaffirmation of Kewpie’s promise for the future. Across the globe, the centennial is marked under the theme “KEWPIE 100th Years Mayonnaise Anniversary,” a reflection of the brand’s continuous pursuit of innovation, quality, and meaningful connections. From a humble vision to improve nutrition in Japan, to becoming a globally recognised brand trusted in homes and restaurants alike, Kewpie’s journey is one of enduring relevance and purposeful evolution.

To honour its centennial, Kewpie Malaysia has launched the “Kewpie 100th Years Mayonnaise Contest”, inviting Malaysians to get creative in the kitchen using Kewpie Mayonnaise Japanese Style. Participants simply need to create a unique dish using the product, snap a photo and record a short video (30–45 seconds), and post it on Instagram, Facebook, or TikTok with the hashtag #KewpieIt100 and tag @KewpieMalaysia. Submissions must also be shared via Direct Messages (“DM”) for verification.

“Make It Authentically, Make It Italian” Celebrates Italy’s Culinary Heritage @ B.I.G. Publika

The vibrant sights, enticing aromas, and genuine flavours of Italy were brought to life at the launch of "Make It Authentically, Make It Italian," a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur and the Italian Trade Agency (ITA). Held at Ben’s Independent Grocer (B.I.G.), Publika on June 10, 2025, the event invited food lovers to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.

The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.

Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù. Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic "Made in Italy" ingredients.

“Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,” said Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency in Kuala Lumpur.

Affectionate Intelligence by LG Electronics Malaysia

LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South. Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs.

This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade. At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments.

“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.

“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.”

Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.

The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.

LG Subscribe Rebranding & The Launch of LG ATOM-U Water

LG Electronics Malaysia recently announced the strategic rebranding of LG Rent-Up to LG Subscribe at an exclusive event featuring Lee Zii Jia, Paris 2024 Olympics Badminton Men's Singles Bronze Medallist and LG Brand Ambassador. This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription business model – a customer-first approach that redefines how Malaysians access premium technology without the financial burden of ownership.

The rebranding marks LG’s strategic evolution from traditional ownership concept to a forward-thinking subscription model, embodying the company's “Life's Good” philosophy of making innovative technology more accessible to all Malaysians. Feedback from customers revealed a common point of confusion – many were uncertain if the term “rent” implied temporary use or a path to ownership.

According to Mr. Justin Choi, Managing Director of LG Electronics Malaysia, this valuable customer insight prompted LG Malaysia to follow the successful lead of Korea – and align with other subsidiaries including Thailand, India, and Singapore - by adopting the clearer, more intuitive name: LG Subscribe.

“Following our Future Vision 2030 laid out globally, we aim to transform LG into a Smart Life Solution Company by connecting and enhancing customer experiences across all living spaces – from homes and commercial environments to mobility and virtual platforms. We’re moving beyond consumer electronics to deliver intelligent solutions that improve everyday life,” said Mr Justin.

“Today marks a pivotal moment in our journey to redefine how Malaysians experience premium technology. With LG Subscribe, we reinforce our commitment to offering flexible, accessible solutions that cater to modern lifestyles – removing the financial barriers to enjoying cutting-edge appliances.”

LG Subscribe offers a robust line-up of 10 premium products including popular innovations such as LG PuriCare™ water purification systems, LG CordZero vacuum technology, LG ArtCool air conditioning, and LG WashTower laundry solutions. Subscribers enjoy professional maintenance service from 5 to 7 years and seamless integration with LG’s ThinQ smart technology – all with flexible payment options designed to fit diverse budgets.

New! The Ordinary UV Filters SPF 45 Serum

The Ordinary has launched UV Filters SPF 45 Serum - a serum-textured sunscreen offering broad-spectrum SPF 45 protection against sun damage and premature skin aging caused by sun exposure.

The Ordinary has formulated an SPF product in the past - the Mineral UV Filters SPF 30 with Antioxidants. But after receiving consumer feedback regarding the mineral formula's thick texture and white cast. the brand discontinued its SPF and went back to the lab to formulate a sun protectant that its consumers will not only need but want to use daily.

Introducing - finally - The Ordinary's UV Filters SPF 45 Serum, a brand new formulation providing broad-spectrum SPF protection against sun damage and premature skin aging.

Break the Chemical Bias.

A common question amongst consumers is the difference between mineral and chemical suncare.

Essentially, both types of sunscreen formulations contain chemicals because everything is chemicals. While both chemical and mineral filters can be used in a formulation to provide great UV protection. it is harder to formulate a truly transparent, lightweight, and accessibly priced sunscreen with mineral filters alone - especially when looking to achieve a high SPF product.

This time, The Ordinary has stepped away from Mineral Filters and instead. worked with a blend of FDA-approved chemical filters to formulate an affordable, lightweight, high-SPF sunscreen that feels comfortable on the skin and does not leave a white cast - one that is suitable for daily use, and that you will truly want to wear every day.

First in Southeast Asia! Institut Jantung Negara Implant Revotionary Dual-Chamber Leadless Pacemaker

Institut Jantung Negara (IJN), one of Southeast Asia’s largest and most advanced heart hospitals continues to raise the bar in cardiac electrophysiology, advancing patient care through World Class innovation. IJN has made medical history by becoming the first centre in Southeast Asia to successfully implant the world's first dual-chamber leadless pacemaker system, the Abbott's AVEIRTM DR.

From left to right: Datuk Dr Azlan Husin, Clinical Director Interventional Electrophysiology and Implantable Devices; Senior Consultant Cardiologist; Datuk Dr Shaiful Azmi Yahya,

Chief Clinical Officer, Senior Consultant Cardiologist; Prof Dato Sri Dr Mohamed Ezani Md Taib, Group Chief Executive Officer, IJN

Approved by the FDA in June 2023, AVEIR DR provides an innovative option to treat patients that suffer slow or irregular heart rhythms.

"IJN continues to set new standards for heart care in Malaysia and beyond. This new groundbreaking dual chamber leadless pacemaker will revolutionize care for our current patients and create a significant opportunity to expand the number of people we can serve. By eliminating traditional wires (leads) and surgical pockets, this leadless system significantly reduces the risk of complications such as infections, lead dislodgement, or vessel occlusion" said Senior Consultant Cardiologist and Clinical Director — Interventional Electrophysiology and Implantable Devices

For decades, pacemaker technology remained fundamentally unchanged due to the challenge of achieving seamless dual-chamber communication without leads. AVEIRTM DR change that by enabling more natural heart rhythm synchrony and improves quality of life, especially for patients at higher risk from conventional systems.

Designed for patients with slow or abnormal heart rhythms, AVEIRTM DR represents a major leap in cardiac pacing technology. Unlike traditional pacemakers, which are placed under the skin with insulated leads extending to the heart, the AVEIRTM DR system uses two miniaturized pacemakers, each roughly one-tenth the size of conventional devices, implanted directly into the heart's right atrium and ventricle.

guardian’s Hairppiness Brings YOU The Latest Hair Wellness Solutions to Solve YOUR Hair Concerns

The much anticipated Hairppiness campaign by guardian Malaysia is back! It's time to celebrate everything hair with this campaign runs from now until 1st July 2025.

Building on the very well-received all-about-hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower.

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti-dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia.

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

AmBank Unites Malaysians, Champions Planet and Purpose Through Pickleball Championship

In a heartfelt celebration of community, youth and purpose-driven sport, the AmBank Malaysia Pickleball Championship 2025 wrapped up on Sunday, 1 June at Pickle Nation, Shah Alam. It marked a milestone event for the Malaysian pickleball community, setting a new benchmark for what a championship can truly stand for.

Conceptualised and delivered by Score Sports Management in partnership with AmBank Group, and officially recognized by DUPR (Dynamic Universal Pickleball Rating), the three-day tournament welcomed 547 players from all walks of life, some of whom hailed from countries such as Indonesia, China and the USA.

A Championship with A Purpose

The AmBank Malaysia Pickleball Championship 2025 is more than a tournament. Themed “Malaysia Kita”, the event was graced by the attendance of YBhg. Ts. Dr. Nagulendran Kangayatkarasu, Secretary General of the Ministry of Youth and Sports, underscoring their support for grassroots development, youth empowerment, and sustainable sporting initiatives in Malaysia.

A dedicated Junior Coaching Session was conducted by several experienced pickleball coaches, drawing 75 enthusiastic youths, 35 of whom were sponsored by AmBank Group and Score Sports Management. The session introduced youths to the basics of the sport through fun drills, mini matches and interactive learning, nurturing confidence, sportsmanship, and connection among the next generation of Malaysian talent.

In an effort to drive collective impact, all event materials - from the trophy design to digital guides - were thoughtfully curated with an ESG mindset. In addition to a commitment to reducing single-use plastics through refillable water stations and the use of sustainable materials, 60 kilograms worth of old sneakers were collected, helping minimise landfill waste. These old sneakers will be recycled and repurposed into community-centric infrastructure such as running tracks, playgrounds, and court surfaces, benefiting parks and communities across Malaysia.