Barbie: Create Your Own allows girls to use the endless possibilities of their imagination to customise a brand new Barbie that they can call their own.
Barbie: Create Your Own
Sunway Pyramid (LG 2, Orange Concourse) - 23rd to 28th May 2017, 10am to 10pm
Mid Valley - 1st to 4th June 2017, 10am to 10pm
KLCC - 8th to 11th June 2017, 10am to 10pm
One Utama -14th to 18th June 2017, 10am to 10pm
From left to right: Wayne Chua, Celestia, Feina Leow, Senior Merchandising and Marketing Manager, Toys "R" Us, Loo Hoey Theen, Director of Marketing, Sunway Pyramid, Michelle Wan, Snr Manager of Consumer Products, Mattel Southeast Asia, Jennifer Bay, Brand Manager, GIRLS Mattel Southeast Asia, Elaine Daly, Eva, Dynas and Khyra showing their customised Barbie dolls
“We always strive to remain relevant to the next generation of parents and girls. Barbie continues to be aspirational, and a vehicle for self-expression and storytelling,” said Fong Jia Li, Head of Marketing of Mattel Southeast Asia during the event takes off at Sunway Pyramid yesterday.
“This season, we want to spark girls’ imagination in storytelling by enabling them the experience of customising their very own Barbie world with a wide range of fashion pieces and playsets to play out a world of endless possibilities. Our goal is to empower girls with choices and unlimited possibilities,” added Fong. “Through the power of open-ended play, storytelling and imagination, girls can imagine anything they want to become through Barbie.”
At Barbie: Create Your Own, girls can pick a Barbie doll of their choice and style it with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes. They could even pick playsets and accessories for their customised Barbie doll. Each customised Barbie doll comes in a special packaging printed with the name of its creator. In support of Barbie’s philosophy of “a woman has choices,” as said by Ruth Handler, the creator of Barbie, Barbie: Create Your Own is basically designed to help girls realise that, through imagining and creating their own Barbie world, they have choices in their world and can be anything they want to.
Its aim is to ultimately, through choices and creativity, help girls feel empowered and confident in themselves. Other interesting activities exclusively held at Sunway Pyramid for the Barbie: Create Your Own event include a Barbie colouring contest as well as storytelling workshop where girls can learn from a creative storyteller how to bring their Barbie world to life. Barbie: Create Your Own is open to public, feel free to bring your daughters and girl friends to join it.
For more information, please visit barbie.mattel.my and www.facebook.com/officialbarbiemalaysia.