Procter and Gamble Malaysia (P&G) together with well-loved Malaysian actress and television host, Izreen Azminda and Food Aid Foundation have teamed up to launch ‘Daripada Ibu Kepada Ibu’, a nationwide campaign that encourages Malaysians to help ease the burden of single mothers during this Ramadhan season by making donations of non-perishable goods.
‘Daripada Ibu Kepada Ibu’ will take place from 15th of May to 15th of June at 50 participating outlets of all major retail stores (Giant, Tesco, MYDIN and AEON) throughout the country. Customers who purchase RM30 or more worth of P&G products will be entitled to receive a 'Beg Hati'. They are then encouraged to fill that bag or any other bag with non-perishable items such as canned or dried food, cooking oil or detergent and drop them off at collection boxes placed at the selected participating outlets. Food Aid Foundation will collect the items at the end of the campaign and distribute them to single mothers across Malaysia.
“To celebrate P&G’s 30th Anniversary in Malaysia, we have decided to improve the lives of different communities in need. At P&G, we believe that there are always opportunities in front of us to make a difference and be a positive force for good every day. We have been supporting mothers and their households for many years and we believe their role in the family takes great strength and is irreplaceable. We hope that through this campaign and the help of many generous Malaysians, we are able to relieve the burden of single mothers this festive period” said Ong Yuh Hwang, Managing Director of P&G Malaysia, Singapore & Brunei during the launch of ‘Daripada Ibu Kepada Ibu’.
Izreen Azminda, ambassador of P&G Malaysia’s ‘Daripada Ibu Kepada Ibu’ campaign also shared, “As a single parent myself, I understand the challenges that come with having to be the sole breadwinner and primary caregiver in the family. A little support from friends and family goes a long way in lifting our spirits especially during festive periods such as Raya when expenses are bound to increase. I am proud to be part of this campaign in support of a cause that is dear to my heart.”
“At Food Aid Foundation, we believe that no one deserves to go hungry. Single mothers are often overlooked by the community and we hope that through this campaign, we are able to shed some light on their challenges and work together to ease their burden this Raya.” said Mohamad Faisal Ghazali, Co-Founder of Food Aid Foundation, who was also present at the launch.
P&G places high importance in being a good corporate citizens and ensure the communities where they operate remain strong and thriving. Aside from ‘Daripada Ibu Kepada Ibu’, P&G Malaysia will be doing other works of charity as part of their ‘P&G Malaysia Gives Back’ campaign throughout the year. Other communities they will be helping include Orang Asli children, flood victims and Malaysians with no access to clean and safe drinking water.
To find out more about ‘Daripada Ibu Kepada Ibu’ campaign and the full list of participating outlets, please visit www.daripadaibukepadaibu.com.my to play a part in making a difference in the lives of single mothers and their families this Ramadhan season.