Calling all TRANSFORMERS fans! In conjunction with the TRANSFORMERS: THE LAST KNIGHT movie release in June, Hasbro Toy (Malaysia) has once again organised the exciting Midnight Madness Event to first launch movie tie-in merchandise. The exclusive movie tie-in merchandise was revealed to scores of dedicated fans at Toys “R” Us in Mid Valley Megamall when the clock struck midnight. On top of being the first to get hold of movie tie-in merchandise, fans were also able to get hold of limited edition Deluxe and Voyager class figures as gifts-with-purchase.
Before the doors opened, fans were treated to a meet-and-greet session with TRANSFORMERS characters Optimus Prime and Bumblebee. Ten lucky winners also walked away with TRANSFORMERS: THE LAST KNIGHT merchandise by participating in the Facebook Photo Pose Contest. In addition, Toys “R” Us went on Facebook Live with the crowd and those featured won prizes on the spot just by participating in the interactive session.
Prior to the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT movie, the REVEAL YOUR SHIELD programme kicked-off worldwide on 25 April on TRANSFORMERS’ digital and social channels with a week’s worth of exclusive content inspired by TRANSFORMERS: THE LAST KNIGHT, including a video featuring a new action figure, BARRICADE.
Part of the activities that were carried out at the Midnight Madness Event was the Facebook Live session whereby participants get to win prizes by answering a simple question for those watching on Facebook.
Not only that, the TRANSFORMERS have found their allies as Influencers declared their allegiance to the Autobots or Decepticons on their social channels throughout the weeks of celebrations leading up to the release of the movie.
Ms. Jasmin Ee, Commercial Manager of Hasbro Toy (Malaysia) Sdn. Bhd. (front row, second from left), and Ms. Kelly Yip, Brand Manager of Hasbro Toy (Malaysia) Sdn. Bhd (front row, third from left) posing for a photo with the winners of the Photo contest.
Other than surprises that appeared on TRANSFORMERS social channels, new games and activities are also coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.