Taiwan Excellence Wanderland Pop-Up Store 2024 Now Open at One Utama!

The "Taiwan Excellence Wanderland Pop-Up Store 2024" has arrived at One Utama Shopping Centre, led by five adorable mascots, the Taiwan Excellence Fu bears.

Jointly presented by the International Trade Administration, Ministry of Economic Affairs (TITA), and the Taiwan External Trade Development Council (TAITRA), the "Taiwan Excellence Wanderland Pop-Up Store 2024“ kicked off this morning at the Centre Court Concourse, G Floor, One Utama. The event attracted over 150 guests and local media representatives.

The "Taiwan Excellence Wanderland Pop-Up Store 2024" aims to provide the public with an interactive and entertaining environment to closely experience and understand the innovative and high-quality products made in Taiwan. This year, 32 Taiwanese brands are participating, showcasing a total of 60 premium products, a 2.5 times increase compared to last year, highlighting the importance Taiwanese brands place on the Malaysian market.

Deputy Representative of Taipei Economic and Cultural Office in Malaysia, James Buu, emphasized the close economic and trade relations between Taiwan and Malaysia during his speech. Last year, the total bilateral trade between Taiwan and Malaysia reached USD 24.857 billion. "As of September 2023, Taiwan's investment in Malaysia amounted to USD 600 million, making Taiwan the 8th largest investor in Malaysia.”
Thanks to the strong trade relations, many Taiwanese brands are participating in this event for the first time. They hope to use this opportunity to introduce their brands and find potential agents and distributors to officially enter the Malaysian market.

Showcasing AI and Green Sustainability Market

Smart technology AI and green sustainability are two major development trends in modern society. With Malaysia's rapid economic development, there is a growing demand for smart living and eco-friendly products. The Malaysian government also emphasized sustainability and green technology in the 2023 and 2024 budgets, including extending green technology investment tax incentives and improving green technology financing schemes. Companies are encouraged to invest in sustainable development.
James Chang, Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia, mentioned in his speech that TITA and TAITRA will launch the "Go Green with Taiwan" campaign this year. "We welcome Malaysians to submit proposals on environmental or economic sustainability using Taiwanese products. The best three proposals will have the opportunity to collaborate with Taiwanese companies, promoting bilateral cooperation and ensuring a better future for the next generation.”
Among the participating brands at the "Taiwan Excellence Wanderland Pop-Up Store 2024”, many products focus on smart AI and green technology. Examples include ADATA's PCR eco-friendly External Hard Drives, Aspire Vero Eco-Friendly Green PC, Atunas All Love Eco-Circular Shirts Collection and Oceanwave Eco-friendly Bodyguard. The smart technology sector features IPEVO's and AVer's smart conferencing products, and Chimei Motor's AI DSM Digital Side View Monitoring System. These products reflect Taiwan's excellence in innovation, design, quality, intelligence, and pursuit of green sustainability.

James Chang continued, "Introducing and promoting AI and green sustainability products can not only improve people's quality of life but also promote sustainable development, achieving a win-win situation for environmental protection and economic growth.”

Furthermore, aligning with the concept of green sustainability, the "Taiwan Excellence Wanderland Pop-Up Store 2024" collaborated with the students and teachers of Passion Maker Academy on Old Klang Road to create 70 approximately 1-foot-tall papier-mâché Fu Bears using eco-friendly paper and homemade glue. These bears were hand-painted by refugee school students, emphasizing that every child is unique.

Bringing Love Home! You can own this adorable Fu Bear with RM50 donation. All proceeds will be donated to the Spastic Children's Association of Selangor & Federal Territory (SCAS & FT) to support their operational fund.

Exciting Activities to Celebrate Father's Day

The “Taiwan Excellence Wanderland Pop-Up Store 2024" features designs of Taiwan Excellence Fu Bears and creates a joyful atmosphere with colorful decorations. It's the perfect place for family fun and interaction this Father's Day.

From today until June 17, the six-day "Taiwan Excellence Wanderland Pop-Up Store 2024" has arranged many exciting interactive activities. The public can participate in various fun games and activities, with opportunities to win great prizes.

Event Highlights:

1. B2B Business Matching Sessions (June 12-14, 2pm - 5pm)

To further promote Taiwan Excellence in the Malaysian market, this event includes B2B business matching sessions, inviting local businesses to meet Taiwanese brands face-to-face to explore cooperation opportunities. Interested businesses can register online: https://taiwanexcellencewanderland.com/business-registration/ or make an appointment with staff.

2. Celebrity Meet and Greet

Local famous news anchor Owen Yap, versatile artist Thomas Kok, host LiQiang, and radio announcer Wayne Phoo will attend the opening ceremony and will be present at different times during the exhibition to recommend their favorite Taiwan Excellence products and interact with the public with giveaways.

Schedule as below:

Owen Yap
2pm - 3pm

3pm - 4pm

Wayne Phoo
12pm - 1pm

Thomas Kok
2pm - 3pm

3. ”Taiwan Excellence Fu Bear" Flash Mob (June 12-17, 12.30pm & 5.30pm)

The "Taiwan Excellence Fu Bears" will act as "Wanderland" ambassadors, representing the four main exhibition categories: Electronics & Communication, Sports & Leisure, Lifestyle & Wellbeing, and Home & Living. They will bring adorable flash mob dance performances every 12.30pm & 5.30pm, interacting with the public and sharing joyful moments.

4. Product Sharing Sessions (June 12-17, 1pm - 2pm & 6pm - 7pm)

Different brand exhibitors will share their showcased products at different times and have designed many interesting interactive sessions, giving everyone the chance to try the products and win small gifts.
The "Taiwan Excellence Wanderland Pop-Up Store 2024" is not just a stage to showcase Taiwan Excellence but also a grand event that spreads love and joy. We welcome everyone to participate, explore the infinite charm of Taiwan Excellence, and spend a pleasant and meaningful time with the Taiwan Excellence Fu Bear.

Event Details:
Date: June 12-17 2024
Time: 10am - 10pm
Venue: One Utama, G Floor, Centre Court Concourse

For more information and updates, please visit the official website: taiwanexcellencewanderland.com , Facebook: Taiwan Excellence (MY) Taiwan Excellence (MY), or Instagram: taiwanexcellencemy taiwanexcellencemy.

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