Singer and songwriters, Fuying & Sam at the Watsons X-Perience Zone Red Carpet before the screening of X-Men The Apocalypse.
“We are delighted to treat our VIP members to this exclusive movie screening in a glittering affair. It is our utmost priority for our VIP members to enjoy their shopping experience like non other and at the same time receiving special treatments like this for a money can’t buy experience,” said Danny Hoh, Head of Marketing, Watsons Malaysia.
From Left to Right – Linora Low, radio DJ and host and Kit Mah, celebrity model at the Watsons X-Perience Zone Red Carpet before the screening of X-Men The Apocalypse.
12 Watsons VIP Card Members in the first round challenge of Question and Answer, attempting to score as much to qualify to the final round.
The final round was tested by wearing an X-Men merchandise cap and using the tip of the cap to carry a Watsons brand toothbrush from a Watsons Treats Water bottle and placing the toothbrush into another bowl within the two minute time frame given.
Caryn Loh, Chief Operating Officer, Watsons Malaysia (3rd from right) and Danny Hoh, Head of Marketing, Watsons Malaysia (3rf from left) with Watsons VIP Card members Carina Lim (4th from left) and Chan Lai San (4th from right) receiving their mock flight ticket to Melbourne and Perth courtesy of AirAsia X.
“At the store, we continuously provide our customers the best quality and innovative product. And at the same time we also ensure our VIP members are given extra surprises like this to reward back on their support and loyalty to Watsons,” added Danny.
Guests and members of the media were also treated to another surprise when Caryn and Danny gave away two exclusive Magneto Helmet Replica X-Men merchandise in a lucky draw which was flown in for the special movie screening from London!
Lucky guests receiving the Magneto Helmet Replica from the lucky draw given by Danny (3rd from left) and Caryn (4th from right) and witnessed by Jasper Lim, Director, Tohtonku Sdn Bhd (2nd from left) and Moo Hon Mei, Marketing Director, 20th Century Fox Films Malaysia (3rd from right)
The special movie screening presented by Watsons in partnership with Ubermen saw guests and members of the media receiving special hair makeover at Ubermen’s booth, following their favorite X-men characters.
Caryn said, “We always look out for smart partnership with our business partners to create innovative campaigns such as this, and my sincere gratitude to Ubermen for taking part in this campaign with Watsons. Exclusive gift with purchases including Ubermen ear phones and X-Men Apocalypse caps are available with purchase on participating brands products until 25 May.”
Also present at the special movie screening were Watsons Celebrity Friends including Ben Ibrahim, Dato Kee Hua Chee, Daphne Chua, Fuying & Sam, JC Chee, Justin Yap, Nadine Ann Thomas, Lee Yvonne, Linora Low and the finalists of Miss World Malaysia 2016.