Creative and yummy pizzas from The Second PizzArt Campaign by Anchor Food Professionals
Still remember the first PizzArt campaign, which was carried out nationwide from May to October 2017? This second PizzArt campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favourites. There are 5 special pizza in this second PizzArt Campaign, from the meat-endowed-cheese-oozing PizzBurger which is the main attraction, to an ambitious all-meat-based UltiMeat Pizza, a spin on Chicago’s authentic Deep Cheese Pizza, a hearty Cheese Pretzza as well as delicate Pizza Rolls.
We were excited to be invited to the grand launch of second PizzArt campaign held at The Cooking House, Bangsar not long ago. There, Anchor Food Professionals’ Hot Cooking Chef, Chef Firuz demonstrated how one of their creations, Deep Cheese Pizza is made. The festive event was also followed by a PizzBurger eating competition, where the top three participants to chomp down the fastest walked away with cash prizes and Anchor Food Professionals premium gifts, congratulations to all the winners.
Ms Linda Tan, Director of Anchor Food Professionals Malaysia
“The global pizza phenomenon is constantly growing and evolving, and we realize its potential if adapted effectively in the local F&B scene. Beyond just jumping on the trendy bandwagon, we wanted to use our knowledge to further support our customers by bringing in global food trends to delight their consumers,” said Ms Linda Tan, Director of Anchor Food Professionals Malaysia at the unveiling of the second PizzArt campaign.
She added, “We are always ready to take up the challenge of drawing inspiration from worldwide trends and adapting them locally to help our partners stay ahead of the culinary curve, using only the best dairy by Anchor. With our New Zealand based research and expertise, we are able to help them achieve a competitive edge.”
Ever since its rebranding launch in August 2016, Anchor Food Professionals have been actively working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste. Among their previous innovative campaigns that have made waves in the local F&B scene include Anchor’s Say Cheese and Anchor Travel Cake.
The inventive pizzas under PizzArt were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers. These pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens.
Anchor Food Professional hopes to trail blaze the increasingly popular innovative pizza movement in Malaysia.
The likely Malaysian favourite, PizzBurger features a succulent grilled minced lamb patty stuffed with Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese and baked in light crust with Anchor Butter.
Deep Cheese Pizza
The Deep Cheese Pizza draws inspiration from the Chicago-authentic deep dish pizza, featuring an elevated layer of stuffing filled with creamy, delicious Anchor Mozzarella Cheese and Anchor Colby and Cheddar Cheese with a hearty Putanesca filling.
The Pizza Roll oozes cheesiness with every bite as it’s stuffed with Anchor Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese, Masala lamb and spinach – perfect for breakfast and as snacks.
The wholesome UltiMeat Pizza ambitiously features a pizza base made entirely out of ground chicken breast deep fried to crusty perfection before being baked with Anchor mixed cheeses on top, great for sharing with loved ones.
The salmon-filled Cheese Pretzza, as the name suggests, incorporates Anchor Cream Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.
These artisanal pizzas will be available from December 2017 to early June 2018 at selected restaurants below;
U Pizzeria in Subang, Selangor
Pizza House in Bandar Utama, Selangor
Pizza 185 in Bandar Puchong Jaya, Selangor
Havana in Changkat, Bukit Bintang
The Butcher’s Table in Petaling Jaya, US Pizza in Bayan Lepas & Georgetown, Penang
Mustard Sandwich House and Food & Desire in Ipoh, Perak
Temasek Hotel Café (Portugese Settlement Hotel) in Ujong Pasir, Melaka
Hungry Bear in Bukit Beruang, Melaka
Finale Kitchen Bar in Johor Bahru
The Chubs Grill and Mad Ben Café in Kota Kinabalu, Sabah
Osome Wood Fired Pizza in Kuching, Sarawak
Chillax Café & Bistro in Miri, Sarawak
Bistecca & Bistro in Sibu, Sarawak