My July 2017 started with a bang and the whole day was about Cheesey Pizza! As a pizza and cheese lover, I had truly enjoy my AFP PizzArt Trail with a bunch of blogger friends on the first day of July 17.
As the leader in the dairy foodservices segment, Anchor Food Professionals has launched the exciting PizzArt campaign with their partners that will surely bring the diners the enjoyment of pizza a notch u p into an art form.
Anchor Food Professionals has partnered with 25 outlets in Peninsula and East Malaysia to present us the artisanal pizzas in the PizzArt campaign that is held from May 2017 to mid-November 2017.
During the AFP PizzArt Trail last Saturday, We have tried out the artisanal pizzas below;
Mini Muffin Pizza @ MOVIDA Puchong
We love the delightful mini muffin pizza served at MOVIDA. The trio of pizza muffins is selling at RM 15.80, with a piece of smoked duck and peach, chicken pepperoni & jalapeno, turkey ham and chive each. It's perfect bite-sized is fun and quick to eat.
Adjaruli Khachapuri @ U Pizzeria USJ 21
U Pizzeria is located at USJ 21 (the shop lot opposite Main Place entrance) , it is a restaurant selling delicious pizza. We were served the Adjaruli Khachapuri, which is a boat shaped pizza filled with mozzarella cheese, cheddar cheese and Anchor butter. It wins our heart with its pure and rich cheesy taste. Best served hot, it is advisable to dip the pizza bread into the melted cheese to enjoy the flavorful pizza.
Pizza Bombs @ MOVIDA Sunway Giza
Pizza bombs is a fry pizza in cheeky ball shape, it taste cheesy in the chewy dough with a crispy crust. A plate of 3 salted egg Pizza Bombs is selling at only RM 15.80 at MOVIDA.
In fact, the artisanal pizzas were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers.
The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Chefs and assistants from participating restaurants were trained in the ways of a skilled pizzaiolo by Anchor Food Professional in preparation for the launch of the campaign. Through workshops they were taught specialized skills to create unusual pizzas such as the avant-garde Pizza Flower.
The recipes call for only the finest ingredients such as Anchor Mozzarella Cheese, Anchor Butter, Anchor Culinary Creams and Anchor Cream Cheese. In Malaysia the Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products through Anchor.
Ms Linda Tan, Director of Anchor Food Professionals Malaysia
Speaking at the unveiling of the PizzArt campaign in Kuala Lumpur, Ms Linda Tan, Director of Anchor Food Professionals Malaysia said that the new campaign will strike a chord with pizza-loving Malaysians.
“Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try,” Ms Tan said.
She added that this is an example of innovative campaigns that Anchor Food Professionals has launched with their partners such as the highly successful Say Cheese Campaign which introduced Japanese-inspired cheese based desserts, and the second wave which introduced sweet breads infused with creams and cheese. The more recent French-inspired Travel Cakes (butter loaf cakes) made available at participating bakeries ended on a sweet note as well.
“We are continuously finding ways to help our partners stay ahead of the curve by introducing global trends and unique creations to their consumers using only the best dairy by Anchor. By drawing on our New Zealand based research and expertise, we are able to help them achieve a competitive edge,” she added.
With the new launch of PizzArt, Anchor Food Professional hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Not only that, consumers can also look forward to participating in some fun contests on Anchor’s Facebook @AnchorDairyMalaysia in this month (the month of July 2017) to win exciting prizes.
With every order from the PizzArt menu, customer could bring home a collectible PizzArt Fridge Magnet for free. There are a set of 6 designs available, start collecting your's now.
The artisanal pizzas will be available at participating outlets below;
Movida and U Pizzeria in Klang Valley
Movida and U Pizzeria in Perak
US Pizza and Lunarich in Penang
Sky Garden in Kedah, Movida in Melaka and Johor
Ejohng Concept in Johor
The Chub’s Grill and Mad Ben in Sabah and Chillax
Coup De Grill and Bistecca in Sarawak