Malaysia’s most colorful young women showcased themselves and the winners were revealed at the FreshLook® FreshFaces ColorGirl Search 2015 Finale, a vibrant event to cap the end of the year. Katrina Kayora Ong was selected the winner for this year’s search, as she represented the most unique attributes of a young Malaysian female – one who is determined to inspire and make an impact on her generation. The search, initiated by Alcon’s FreshLook® color contact lenses, which provides a natural tint to the windows of our soul, aims to support young women in their choice to lead an interesting and expressive lifestyle.
The FreshLook® FreshFaces ColorGirl Search 2015 was conducted in collaboration with the Malaysian Youth Community (MYC!) in conjunction with their annual FreshFaces Cover Girl search. The Search was also supported by Zalora, GoPro, Kiss Me, and Amber Chia Studios.
100 participants were selected based on the result of the largest InterUniversity search held this year, involving over 26 Universities, six university Prom Nights, and eight universities’ “classroom curriculum” engagements. 2,221 Malaysian young women registered through the official contest site freshfaces.my to be the official FreshLook® FreshFaces ColorGirl Search participants, one of the largest number of participants recorded.
From these 100, 30 young women were then shortlisted and groomed holistically with a mission to make a colorful impact on their generation. The grooming for the event Finale included a rigorous workshop that covered Color Etiquette and Grooming by Michelle Lim, Corporate Grooming Consultant; Poise & Posture by Amber Chia, International Celebrity Model, and Social Media Etiquette by Jason Ko, Chief Executive Officer of MYC!. The screening process did not stop there. The girls were required to demonstrate the application of the ‘colors’ into their everyday life and post those stories in their respective social media platforms.
The Search culminated at the grand Finale with the finalists vying for the top 12 spots as the 12 monthly university spokespersons of MYC! magazine for 2016; with one being lucky enough to attend a photoshoot in New York sponsored by MYC! The winner will also represent FreshLook® as the official ColorGirl for the year in their consumer engagements.
“Our approach to the FreshLook® FreshFaces ColorGirl Search 2015 is to empower young women to live their lives colorfully. Color can be expressed in everything that you do; and in everything that defines you. Having the courage and confidence to be yourself encourages a positive mindset, thus helping one to improve the quality of life,” shared Mr Sandeep Tewari, Country General Manager, Alcon Laboratories (M) Sdn. Bhd.
He adds, “The unique benefit of the FreshLook® color contact lenses is providing access to a natural look when using the contact lenses, thanks to the three layered 3-in-1 Color Technology that helps the lenses blend with the user’s natural eye color. Having a natural tint to the windows of our soul, may shape how others perceive our mood and outlook of the day and how we feel about ourselves.”
“We are pleased to be associated with a brand that is not only about colorful lifestyle, but about the best in eye safety. Our partnership with Freshlook® is about a brand that not only emphasizes looking colorful and looking really good, but having confidence about your visual safety while doing it. That falls into our mission of adding value to our colorful Gen-Y and millennials,” said Jason Ko, CEO of MYC!. “And we are very happy to have among the Top 30 ColorGirl finalists, bright and articulate students in Medicine, Engineering, Sciences, Arts, and so on. The next generation of Malaysia is indeed in the good hands of these young colorful women.”
The Finale unveiled the top 12 cover girls, who are Nicole Sheila Nagalingam, Lydia Charmaine Lourdes, Kho Foong Ling (Jasmine), Chee Yuen Chi (Bella), Tan Yan Rong (Tyra), Arinna Erin binti Wira Izran, Tai Shi Kin, Heng Jing Wen, Cheah Sook Peng (Candace), Afiqah Syazana, Tan Lii Cin (Michelle), and 19 year-old Katrina Kayora Ong from Sandakan, Sabah, who was announced as the grand prize winner.
“I truly did not expect this, and I am just so blessed and grateful for this opportunity and experience. I made it to the Top 30 of FreshLook® FreshFaces ColorGirl Search and was so honored to have won”, said Katrina Ong from INTI International University, Nilai after being named the grand prize winner of FreshLook® FreshFaces ColorGirl Search.
For more information, visit www.alcon.com.
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