Calling all Levi’s® fans, Levi’s® Brand officially opens its new premium concept store in the iconic landmark of Kuala Lumpur City Centre on 11 June 2015. Spanning across 2,2251 sq ft, this new concept store on Lot 308H-1, Level 3, Suria KLCC conveys the appeal of Levi’s® - effortless, classic American flair steeped in authenticity and craftsmanship, with a focus on individual style.
“The launch of our new premium concept store demonstrates our commitment to offering our customers a more impressive range of products and a unique shopping experience. Levi’s® fans will be thrilled to know that the full range of Levi’s® Vintage Collection is sold exclusively in our KLCC store, featuring the timeline of 501® jeans from 1890 to 1978. The new location is significantly larger with an atmospheric sense of place for the try-on rooms and a tailor shop to help you imagine the possibilities of how you can Live in Levi’s®,” enthused Anitha Narayanan, Country Manager of Levi Strauss Malaysia.
Fourth from right - Levi’s® Master Tailor from Australia, Anthony Scott Wicks
Fitfh from right - Mr. Yosuke Otsubo, Head of Levi's XX Sales & Marketing : Asia, Middle East and Africa
Sixth from right - Anitha Narayanan, Country Manager of Levi Strauss Malaysia
Exclusive to a handful of Levi’s® stores worldwide, the Levi’s® Tailor Shop is introduced as one of the exciting features of the store. First of its kind in South East Asia, this premium service provides every customers with their very own piece of Levi’s® history, tailored to their exact style specifications. “Head into the store to make alterations to any Levi’s® jeans that you own, be it new, torn or the ancient ones that you have not worn for ages; our team of specialized craftsmen will repair or even modify to make the jeans your own. Iron-on patches, letters and embroidery designs are also available as part of the customization,” continued Anitha.
The all-new premium concept store in KLCC brings to life the Levi’s® heritage with its vintage, industrial-inspired design. Upon walking into the store, customers are greeted with a focal video wall looping dynamic media presentations. The first view is the main room with a vibrant centre lead that features the full range of Levi’s® Vintage Clothing in a multilayered display of head to toe pieces. The simplicity in the materials of this space, heightened by trapeze hang bars, sets the tone and spirit of Live in Levi’s®.
Within the main room, one will immediately notice new product arrivals along with different silhouettes of iconic pieces for both men and women. Expect to see warm colours of Fall Winter 2015 when browsing through the assortments of shorts, overalls, skirts, trucker jackets and western shirts. Modular glass and metal cubes in this fashion expression area also provide the products air and light to breath as curated pieces for the Levi’s® fan’s wardrobe.
Walk further into the store to get acquainted with the Levi’s® Tailor Shop and accessories wall. Evergreen visuals accentuate the interior of this room whilst stylized cash deck situated at the centre evokes a certain charm that is Levi’s®. Beyond the Tailor Shop, are the bright fitting rooms, furnished with large custom framed mirrors. The fitting room is spacious yet intimate, providing the privacy needed for a fuss-free and breezy experience when trying on new Levi’s® apparels.
Through the modern steel and glass façade, customers will be drawn to the heart of the store, the Levi’s® denim vault. This is where one revels in the delight of finding the perfect fitting jeans from an abundance of fits offered by Levi’s®. Glowing with afternoon sunlight with rich pinewood clapboards framing vibrant indigo pieces of Levi’s® icons, this room draws attention to the 501® family that has become synonymous with universal styles, technical innovation and casual elegance.
“Denim leadership of the brand is highlighted in this new premium concept store, as the denim story and newness of this area is enhanced by the display of Levi’s® best finishes, honest material selection and quality construction. We hope that with this premium concept store, we will inspire more individuals to develop their personal style right here in the fashion capital of Kuala Lumpur,” concluded Anitha.
In conjunction with the launch of the new premium concept store, Levi’s® Brand is also having their KLCC event at Suria KLCC Concourse from 11 to 16 June 2015. Don't miss your chance to enjoy great retail promos, free vintage patch as well as fun activities and contest there.
For more information about the Levi’s® brand, please visit levi.com.
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Brand Consultant Singapore
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