Calling all fashionistas out there, dressingpaula launched its new store last week located on the first floor (Lot F-047) of Mid Valley Megamall. The launch of its new store also coincided with the launch of its 2015 Spring/ Summer Collection. The store covers a total surface area of approximately 1,100 square ft. on a single level and is dedicated to women’s ready-to-wear collection and accessories.
dressingpaula SpringSummer 2015 Fashion Showcase
L-R: Kay Chow-Head of Merchandising; Faradhiya; Mdm Amy Hiew-Group Director; Rennie Lee-Head of Operations&Leasing for Mid Valley City; Tasya Shilla; Chow Tze Teng-Group Manager; Tan Ai Lee-Head of Marketing; Aishah Sinclair
Speaking on the debut of this latest collection at dressingpaula’s newly launched store, Kay Chow, Head of Merchandising said “The store’s opening and the launch of the new Spring/ Summer 2015 collection coincided perfectly. What better way to celebrate a store opening than with a collection showcase! dressingpaula is very happy to be at a central location like Mid Valley Megamall and we are confident that the opening of a store here will place us at the forefront of the fashion scene in the Klang Valley.”
dressingpaula's management team, Rennie Lee, Head of Operations & Leasing for Mid Valley City and models at dressingpaula store in Mid Valley City
The collection, which features classic pieces with a modern twist, is centred on dressingpaula’s vision of ‘Women before Clothes’. Combining staple wardrobe pieces with minimalistic designs and colours, the collection sees the inclusion of materials such as jacquard, brocade, neoprene, chiffon, netting, tweed and satin elements with basic wardrobe shades of pastel, nude, grey, white and navy.
Themed around springtime, dressingpaula’s latest collection features embossed florals, paisley and abstract brush strokes. For that edgy look, the collection also incorporates geometric checks and typography metallic prints. The key items from the collection include classic and floral pieces that can be put together for a business look or a springtime casual look. They include A-line dresses and skirts in both floral and fierce prints - a feminine cut perfect for every body shape. The collection also includes box cut jackets and tops – that works well over A-line skirts or pants; chiffon collared blouses – a must-have for the fashion-conscious woman; asymmetrical dresses – a welcome change to show off great legs; embossed floral A-line pleated skirts, pleated maxi dresses and lastly, jacquard shorts – ideal for casual daytime outing.
The 2015 Spring/ Summer collection is priced from RM59.90 to RM189.90.
As a fashion-forward mummy of 2 lovely girls, I have not missed the chance to shop the latest fashion at dressingpaula Mid Valley store too. I got myself a sheer panelled embellishment chiffon blouse and wore it to a party last weekend, I’ve received a lot of praises for its nice cutting and beautiful design, It has been my best RM 99.90 investment last week.
dressingpaula is available in Avenue K, Pavilion KL, Mid Valley, Sunway Pyramid, Queensbay Mall and Gurney Paragon in Penang as well as Parkson 1 Utama, Parkson Imago Mall in Kota Kinabalu and Parkson Mahkota Parade in Malacca.