Sulwhasoo Raise Funds for World Vision Through the Sale of Its Charity Quilt Sets

Sulwhasoo Malaysia has once again pledged to help raise funds for World Vision through the sale of its Charity Quilt Kits, which will be selling at RM139 per kit. This is the second year that Sulwhasoo Malaysia is contributing towards World Vision’s Children Development Fund.
This year, Sulwhasoo Malaysia aims to raise RM20,000 with a target sale of 1,000 charity sets, which is double from what was contributed last year. According to Lau Shin Yee, Brand Manager of Sulwhasoo Malaysia the brand is confident of achieving its sales target for its charity sets seeing the overwhelming response it received last year. “This charity set is sold at an affordable price so that more people can support us in our cause to raise funds for the needy,” said Lau.

World Vision’s Children Development Fund is used to support children and children related development work locally and internationally. These could include initiatives in the areas of children’s rights for protection, education, mental and emotional development, nutrition and healthcare.

“We are grateful to all our donors and also corporate contributors such as Sulwhasoo Malaysia in helping World Vision eradicate poverty thus improving the lives of the poor. We look forward to a long-term partnership with Sulwhasoo and I’m certain together, we will continue to make an impact in the lives of children in need,” said Liew Tong Ngan, CEO of World Vision Malaysia.

Sulwhasoo’s contribution to World Vision is in line with its belief that true charity, like beauty is not superficial, but is something precious and innate, which comes from within. Sulwhasoo’s quilt which symbolises its love and care forchildren also reflectits value for tradition and Korean wisdom. Traditional families have long used the quilt as a gesture of goodwill and well wishes. There is a traditional Chinese saying ‘Sew hundreds of cloths, put hundreds of clothes’.

The Sulwhasoo Charity Quilt Set will go on sale starting the 1st October 2014 at its counters in Parkson Pavilion KL, 1 Utama and Gurney Plaza Penang. The set consists of the Concentrating Ginseng Renewing Cream (5ml), First Care Activating Serum (8 ml), Essential Balancing Water (30ml), Essential Balancing Emulsion (30 ml), Gentle Cleansing Foam (50ml), Overnight Vitalizing Mask (30 ml/tube) and the Snowise_EX Whitening Serum (8ml).

An annual charity quilt event carrying the theme “Sulwhasoo Hundreds of Families Quilt – Sewing a Record-Breaking Mosaic of Kindness” will be held in Hong Kong on the 5th October 2014 to kick-off the Charity Quilt Kits campaign. This event will see the participation of celebrities from Hong Kong and Malaysia alike as well as 300 other participants which will help in piecing a quilt for the less fortunate children. Sulwhasoo aims to break the Guinness Book of Records with the biggest quilt ever produced.

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