Watsons Malaysia once again embarks on a special Hari Raya campaign in conjunction with the Malaysia Mega Sale today. The leading health and beauty retail brand has collaborated with Media Prima, TV3 on their exclusive Raya Ni Mesti Kahwin drama series as part of the campaign.
Signing Ceremony by main casts of ‘Raya Ni Mesti Kahwin’ TV drama
L-R: Jessica Ng, Marketing and Development Director of Watsons Malaysia; Caryn Loh, General Manager – Trading of Watsons Malaysia, Nina Iskandar, Azlee Khairi, Amar Asyraf, Kulvinder Birring, Managing Director of Watsons Malaysia and Indonesia and Danny Hoh, Marketing Controller of Watsons Malaysia
The campaign encourages Malaysians to watch the drama Raya Ni Mesti Kahwin at TV3, shop at Watsons’ outlets and get a chance to meet the lead casts – Nina Iskandar, Amar Asyraf and Azlee Khairi as well as win exciting prizes. In addition, Watsons has initiated Raya Mega Sales from 24th June – 6th August with discount up to 50% to help customer look good, feel great this Raya.
Speaking during the Chit Chat session at the launch event, Marketing and Development Director of Watsons Malaysia, Jessica Ng said, “In every year that we have initiated Watsons Raya campaigns, we have received overwhelming response. Last year when we launched Azam Raya Bersama Watsons with Faizal Tahir, we composed a special Raya song which hit more than 130,000 views in less than a month. Knowing our customers truly appreciate the value-added services we provide, this year we are emphasising on an experience to offer and connect Malaysians in this joyful Hari Raya celebration with Watsons. We believe this campaign will make Hari Raya for many Malaysians a very memorable one.”
Part of participating brands of Watsons Raya Mega Sale together with Kulvinder Birring and Caryn Loh
By spending RM80 and above during the campaign period, first 1,000 customers who RSVP will stand a chance to meet and shop with casts of Raya Ni Mesti Kahwin at three selected stores. During the meet and greet, three lucky winners each store will win RM200 shopping voucher to shop with the casts.
There will also be a digital contest aptly titled #watsonssiapanakkahwin on Facebook and Instagram, where One (1) grand prize winner will win a 3D2N stay at Holiday Villa Cherating and beauty packages for two by posting their couple photo to Watsons Malaysia Facebook or Instagram with the #watsonssiapanakkahwin.
At the launch event, lead actors of Raya Ni Mesti Kahwin Nina Iskandar, Amar Asyraf and Azlee Khairi were present to share their involvement in this exciting campaign with Watsons.
The main casts of ‘Raya Ni Mesti Kahwin’ drama – Azlee Khairi, Nina Iskandar & Amar Asyraf together with Jessica Ng in a chit chat session with Danny Hoh, Marketing Controller of Watsons Malaysia
“Raya Ni Mesti Kahwin, has a fascinating story line that will surely interest our fans. I’m playing the lead role as Nana who is in dilemma when both of her housemates are engaged and set to be married three weeks after Raya. So Nana makes a promise to herself to find the man of her life and get married this Raya. The suspense of the story is as we reveal who Nana falls in love with in her journey of finding true love,” expressed Nina. The first episode of the drama series will be aired on TV3, this Sunday, 29 June at 9.30pm.
To raise awareness about the campaign, Watsons has designed Four (4) one-minute capsules in between the drama which will run throughout the drama period on TV3. The capsules incorporate beauty, skincare, health & personal care for both men and women and will include important elements to Look Good, Feel Great during Hari Raya.
“We wanted to develop a meaningful partnership and dedicate a campaign for our customers and with Raya Ni Mesti Kahwin, we have seen the opportunity through which we all can relate to our customers especially during festive gathering be it with friends or family whereby the question ‘Bila akan kahwin?’ is unavoidable. We believe viewers will be eager to know how to conquer this phrase and find out what happened at the end” added Jessica.
Watsons Malaysia’s Managing Director, Kulvinder Birring, GM – Trading, Caryn Loh and Marketing Controller, Danny Hoh joined Jessica and the casts Nina Iskandar, Amar Asyraf and Azlee Khairi on stage for the campaign poster signing ceremony.
On top of that, customers who purchase RM30 and above at Watsons will receive exclusive Raya packets for free. The participating brands for the campaign include Blackmores, Brand’s Innershine, Colgate, Dove, Enchanteur, Garnier Men, Garnier, Gatsby, Gilette, Johnson’s Baby, Himalaya, In2it, KATE Tokyo, Lipice, Maybelline, Nano White, Neutrogena, Nivea, Nur Kasih, Olay, Orang Kampung, Salonpas, Safi, Scott’s, Sendayu Tinggi, Silky Girl, Simplysiti, Syahirah, Vaseline and ZA.
For more information about Watsons Mega Raya Sale campaign please visit Watsons Facebook www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my
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