Ergobaby Expands Award-Winning Carrier Line with the Ergonomic 4-Position Baby Carrier, Ergobaby Wrap and Swaddler

Babywearing carriers have evolved over time. From pieces of fabric fashioned and knotted to form slings to the more sophisticated soft structure carriers, one thing is certain - babywearing is a re-emerging trend that modern parents have embraced worldwide including Malaysia.

In keeping with the demands of today’s parents for babywearing carriers that are ergonomic, safe and comfortable, Ergobaby®, an award-winning designer of premium ergonomic baby carriers has introduced the patent pending 360 Carrier. The 360 Carrier offers parents the convenience of four carry positions, including an ergonomic forward-facing position, while maintaining the highest standards in ergonomic design to ensure safety and comfort for both baby and parent.

Ergobaby launched the Ergobaby four position 360 baby carrier, Ergobaby Wrap and the Ergobaby Swaddler

Besides the four position 360 baby carrier, Ergobaby also launched the Ergobaby Wrap which is designed specifically for newborns and infants and the Ergobaby Swaddler which keeps baby sleeping longer and more Four Position 360 Ergobaby carrier.
Jonathan Horsley (Senior Sales Manager of Bloom and Grow Asia), Illy Ariffin (with baby Sofea), Nana Mahazan (with baby Aaqib), Dr Moira and Joanna Bush (Director of Bloom and Grow Asia) during the launch.

The 360 Carrier’s innovative design features a structured bucket seat to support baby in an ergonomic seated position and maintain ideal hip and spine positioning. The revolutionary carrier seat is designed with an adjustable width to ensure comfort for baby and healthy hip positioning in all four carry positions. 
The carrier features a convertible back support and adjustable hood, as well as a newly designed waistband that is comfortable for parents and designed to be worn in variable positions on the waist to ensure that baby is always at a kissable carrying height. The highlight of the 360 Carrier is the option of wearing your baby forward facing, as well as front inward, back, and hip for the ultimate in flexibility.
Cathy Dean, The Global Brand Director of Ergobaby said, “Ergonomic design and comfort is the foundation of Ergobaby and we are excited to bring our design approach to products beyond carriers. Our goal is to give parents innovative products that simplify their lives by bringing the best in comfort, safety and convenience to products that they need and use daily.”

Dr. Moira Robertson, a doctor of Chiropractic shared, “It is important to make sure the baby is positioned properly in a carrier to ensure healthy spine development as the baby grows. Front-outward position is safe if a carrier has good features. A good carrier must have a wide base so that the baby’s hips are properly locked into the socket, besides supporting the wearer’s back health. Child’s leg and hips should not be dangling down or straightened.”

Dr Moira Robertson, a doctor of Chiropractic gave a talk on “The Importance of Positioning in a Carrier”.

The 360 Carrier is available in two colors: Black and Grey and it is price at RM689.

Nana Mahazan, a celebrity mom who has two adorable kids found the Ergobaby 360 carrier suitable for her and her 7-month baby boy, Aaqib. “Babywearing makes me feel like a Super Mommy as I can be close with my baby and yet have my hands are free to do other things. Having used Ergobaby before for my first child, I find the new Ergobaby 360 Carrier convenient with the four possible positions. Aaqib loves to be carried front-facing especially when we are in the park as he loves watching what is in front of him. The most important thing is it is comfortable for both of us!” said Nana.
Nana Mahazan with her baby boy, Aaqib in the Ergobaby 360 carrier.

Ergobaby Wrap
The new Ergobaby Wrap features an innovative 4D StretchTM material that flexes in four directions to provide the perfect fit for parent and baby. This unique material has a luxurious feel and moves in every direction for ultimate comfort.
Illy Ariffin with baby Sofea in the Ergobaby Wrap.

Designed specifically for newborns and infants, the Ergobaby Wrap provides long lasting support that is ideal for extended wear without the concern of sagging. The unique 4D StretchTM material is strong yet flexible, with just the right amount of stretch to make it easy to tie correctly. The ergonomic design provides exceptional shoulder, waist and back comfort for both parent and baby. When not in use, the Ergobaby Wrap can be folded into the front storage pocket for travel convenience. 
Ergobaby Wrap is available in two colors: Eucalyptus or Pepper and it is priced at RM349.

Ergobaby Swaddler
Ergobaby Swaddler was developed to encourage healthy hip and arm positioning for unprecedented sleep safety and comfort. The Ergobaby Swaddler helps to keep baby’s hips in the physician-recommended, ergonomically correct “frog-leg” position. The Ergobaby Swaddler also marks the brand’s expansion of its ergonomic design innovations into a new product category.

The new Ergobaby Swaddler is a user-friendly swaddle blanket that promotes longer, safer and more comfortable sleep for newborns and infants up to 6 months. The Ergobaby Swaddler is available in two sizes: Small/Medium and Medium/Large, with two color options: Blue and Pink. Each pack includes two swaddlers for RM189.

Authorised Ergobaby retailers include: Mothercare, Fabulousmom, Little Whiz, Bebe Totz, Baby Invasion, Bebehaus and other leading mom and baby retailers. Fo

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