It was a fashionable star studded event at Pavilion Centre Court on 16th May 2016. Once again, L’Oréal Professionnel, the No 1 professional hair care brand, surpassed the market by taking a creative approach combining Hair Fashion Night with Colour For Life (a local fund raising initiative for The Malaysian AIDS Foundation) bringing Hair Fashion Night Presenting Colour For Life from the 16th May 2016 to 17th May 2016.
Across the globe, Hair Fashion Night is the biggest night ever dedicated to hair trends and beauty whereby women from all over the world are able to get free trendy hair styles from the top L’Oreal Professionnel hair stylists using their latest styling products.
In conjunction with this noble event, L’Oreal Professionnel proudly launches the Style my Hair App, the brand’s new must-have mobile application. This application available for downloads in both Android and iPhone enable women to experience a total make-over (cut, colour and styling) on their own face while staying in tune with the latest hair trends.
This makes Hair Fashion Night Presenting Colour For Life THE place for women to discover and test the latest hair trends and for their hairdressers to showcase their professional expertise, talent and passion.
To make this campaign bigger and bolder, L’Oreal Professionnel collaborated with 8 renowned designers -all maestros in their respective fields. Besides the existing 5 renowned designers in our previous campaign namely Datuk Professor Dr Jimmy Choo Yeang Keat (OBE), Dato Tom Abang Saufi, Eric Choong, Winnie Sin and Royal Selangor we are extremely proud to have 3 new designers such as Melinda Looi, Sereni & Shentel and Samantha Lee on board. These designers have contributed their master pieces which are imprinted on recycle bags and these bags were available for sale at RM30.00.
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