Hundred% Kuala Lumpur, the premium lifestyle store located at Level 3, Lot 10 had invited media and friends to preview the 2014 Nike Lunarforce One (#AF1Theory) launch last month.
26 pairs of plain white 2014 Nike Lunarforce 1, customized by 26 local personalities into a work of art were revealed on that day. The artists, ranging from Rappers, Producers, Photographers, Tattoo Artists, Graffiti Artists, Fashion Designers and many more had customising the brand new Lunar Force 1 in the month of October that can now be seen on their instagrams or those with a hashtag of #AF1Theory.
Nike Air Force One Theory (#AF1Theory) will be honouring the launch of the reworked classic All White Air Force 1 (Lunar Force 1) this November 18th, 2014 by bringing together 26 Malaysian Artists in this ground-breaking event, held at Hundred% in Lot 10 Shopping Complex. The hand-picked artists will be showcasing their creativity by putting life and characteristics of who they are and what they do onto a plain white pair of AF-1.
Designed by Bruce Kilgore, the Nike Air Force 1 was the first basketball shoe that uses the Nike Air technology. Nike Sportswear‘s Lunar Force 1 has been reworked for 2014, resulting in the brand new Lunar Force 1 ’14. Ditching the Hyperfuse construction that marked past releases like the Lunar Force 1 Fuse LTHR and “White Ice,” the new version of the silhouette retains the leather upper of the original Air Force 1, coupling it with an updated Lunarlon midsole and an icy translucent rubber outsole.
The launch happening this November 18th, will showcase not only the brand Nike Lunar Force 1 2014 but also the 26 pairs of customized work of art by the local artists and influencers. One can anticipate the different touch given to a plain white pair of sneakers from the influencers of different scenes and walk of life.
In conjunction with the launch, there's also a Lunarforce One (#AF1Theory) Customization contest running from 18th Oct 14 to 19th Nov 14. The judgement will be held on 23rd Nov 14 6PM at Hundred% Lot 10 store. Don't miss out the golden opportunity for a chance to win the Grand prize - monthly a pair of chosen sneakers for 1 year.
For more information, visit https://www.facebook.com/hundredpercentstore?fref=ts