Turn Heads With JOICO

JOICO, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair-science and artfully blending it with the latest innovations in hair care, creating beautiful, healthy hair that Turns Heads since 1976. All Joico hair care, styling, hair color and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out.
As Joico's hairstylists are passionate about revealing the potential of every customer’s individual beauty, Joico continues to push the limits and give hairstylists the tools to TURN HEADS. Joico is committed to providing stylists and consumers with the tools to transform even the most difficult hair into hair that’s extraordinary – shiny, healthy and beautiful.
Lucky for us living in Malaysia, Joico is now available here too! With the return of distribution of Joico to the Shiseido group, Joico Launch Party was held last month in Kuala Lumpur. Dressed in black and gold, about 300 attendees consist of media friends, celebrities and salon partners made their way to The Roof First Avenue, Bandar Utama, Selangor all ready for an eye-opening experience with Joico.
Host, Goh Wee Ping kick-starting the Joico Launch Party
L: Regional General Manager of Shiseido Professional Malaysia & Singapore, Miss Samantha Vong R: Miss Aileen Ong, Brand Manager of Joico

Hosted by Goh Wee Ping, the event was kick-started with an opening speech by Regional General Manager of Shiseido Professional Malaysia & Singapore, Miss Samantha Vong; followed by an introduction of Miss Aileen Ong, Brand Manager of Joico.
The Launch Party was then taken over by a magnificent hair show by guest artists Cherry Petenbrink and Kim Judkins Bonadio.
Models on the runway parading with the artwork of Kim & Cherry
Welcome speech by Kim (4th left) & Cherry (4th right)

Cherry is a member of Joico’s Elite Color Competency Team is a former salon owner and is now a celebrity stylist, and Hollywood’s film color consultant. Cherry has also worked with many celebrities, namely Nicole Kidman in Stoker and Scarlett Johansson in Captain America. Kim is a US platform artist who has been in the industry for about 20 years now. Kim’s creations have been featured in multiple international media such as The New Straits Time and Hair For You For Me Malaysia & Singapore.
Kim (Stylist on left) & Cherry (stylist on right) in action on stage

Cherry and Kim showcased their extravagant and very colourful hair creations through a runway performance. Guests and members of the media were given the opportunity to witness both Cherry and Kim in action on stage that night.
Both clad in classy black, Cherry and Kim ended their hair show with a final catwalk by all the models. It was indeed an eye-opening experience for all who was present at The Roof that night. Guests and members of the media were also treated to rounds of food and drinks while they partied the night away.
Celebrity friends present at the Joico Launch Party

Joico Product range including K-PAK® for the ultimate; K-Pal® Color Therapy™; Smooth Cure™; Color Endure™; Moisture Recovery™; Body Luxe™; Daily Care; Power Stylers and Style & finish.

With so many to choose from, one must be able to find the products that suit him.

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