From Left: Dato’ Dr. Musa Mohd Nordin, Founding Member of Asia Strategic Alliance for Pneumococcal Disease Prevention (ASAP), Ananti Rajasingam Chief Operations Officer of Yayasan Chow Kit, Gillian Hung, President of MODA, Samuel the Super Cape Kid, Datuk Dr Zulkifli Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP), Noor Yang Azwar Kamarudin, Director of Corporate Affairs, Health & Value of Pfizer Malaysia and Ms. Loo Hoey Theen, Marketing Director of Sunway Pyramid Shopping Mall showcase the KidStrong merchandise
The KidStrong Campaign, which features a superhero theme, aims at increasing awareness that children can be protected from pneumococcal disease, and uses a superhero cape as a symbol of protection that every child has the right to be protected.
As part of the KidStrong mission to continue to create awareness on Pneumococcal Disease and reach the masses with their message of protection, KidStrong Phase II reveals plans to bring KidStrong Superhero merchandise to life where KidStrong themed baby rompers and baby swaddles will be available to the public through a charitable for purchase.
A hundred percent of the proceeds from the sale of these merchandise will benefit Yayasan Chow Kit (YCK) organization, a 24-hour crisis and drop-in centre that provides protection to for high risk children with low immunity living off the streets of Chow Kit.
Dato’ Dr. Musa Mohd Nordin, Founding Member of Asia Strategic Alliance for Pneumococcal Disease Prevention (ASAP) explained that children can be protected against Pneumococcal disease through vaccination.
Datuk Dr Zulkifli Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP) explained on the importance of protecting children against Pneumococcal Disease.
“Pneumococcal is the one of the main causes of mortality among children globally with an estimate of more than 900,000 deaths worldwide. The devastating fact is that it is actually vaccine-preventable! Immunisation is the most efficient and cost-effective way to protect children from this illness. We hope that through the continuation of this campaign we will be able to share this message with more parents in Malaysia. Don’t wait until it is too late, Pneumococcal Disease can lead to long-term problems or worse, fatality. Prevention is always better than cure.” Datuk Dr. Zulkifli urged.
World Health Organization considers Pneumococcal Disease the forgotten disease and the number one vaccine-preventable cause of death in the world with immunisation being arguably the most efficient and cost-effective way of reducing illness and death incidences. To date, 128 countries across the world have included this vaccine into their national immunisation programmes.
From left: Gillian Hung, President of MODA, Dato’ Dr. Musa Mohd Nordin, Founding Member of Asia Strategic Alliance for Pneumococcal Disease Prevention (ASAP) and Datuk Dr Zulkifli Ismail, the Chairman of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP) pose with children wearing superhero capes
This year, the KidStrong merchandise will be made available to the public from 10th to 21st August and can be purchased at the Central Avenue at LG2 in Sunway Pyramid Shopping Mall. KidStrong merchandise will feature both boy and girl baby rompers and swaddles in attractive superhero designs that were inspired by the KidStrong cape of protection superhero theme which emphasized the importance of protection against Pneumococcal Disease for a child to grow up to his or her full potential. The creation of these swaddles is aligned with the campaigns efforts to make the message of Pneumococcal Disease protection more accessible to the public and advocate for inclusion.
Gillian Hung, President of MODA interprets the fashion designs of Superhero capes into ready-to-wear baby rompers and swaddles
Ms. Loo Hoey Theen, Marketing Director of Sunway Pyramid Shopping Mall shared her enthusiasm on being on board as the retail partner for the campaign. “We at Sunway Pyramid Shopping Mall are excited to be a part of such a beneficial campaign and do our part in creating disease awareness and reaching out to the public by sponsoring the location of KidStrong Phase II. It is indeed great that Sunway Pyramid shoppers will be able to be a part of this campaign and give back to those in need.”
Noor Yang Azwar Kamarudin, Director of Corporate Affairs, Health & Value of Pfizer Malaysia gives her welcome speech.
Since its inception, the KidStrong Campaign has been focused on organizing charity engagements that not only create public awareness on the importance of protection against Pneumococcal Disease but to also give back to children who need this protection the most. The collaboration with both OrphanCare in Phase 1 and Yayasan Chow Kit in Phase 2 both emphasize KidStrong’s commitment to ensure that ALL children in Malaysia will have equal access to important live-saving protection.