[From left] Dr Ali Azman Minhaj and Stacy Wallace during the Scott’s DHA Gummies launch with Scotty, the mascot.
Stacy Wallace, General Manager of GlaxoSmithKline Consumer Healthcare Malaysia & Brunei explained the newly launched product, Scott’s DHA Gummies and how it provides a child’s DHA intake.
"Available in delicious orange or strawberry flavours and in the shape of three different sea creatures, the DHA component in Scott’s® DHA Gummies is microencapsulated with a patented technology that locks in the goodness of fish oil without the fishy taste and smell. This helps entice children to take in the key nutrients that help support their brain development and growth in a more fun and enjoyable way.”
Dr Ali Azman Minhaj, certified paediatrician shared his knowledge on the importance of DHA during a child’s growing phase.
As part of the launch, Scott’s® invited an expert to share further on the importance of DHA. Coming from a significant medicine background and clinical training, Dr Ali Azman Minhaj is a certified paediatrician who has been contributing his expertise to the field. With his knowledge and experience in managing cases relating to childhood and neonatal treatments, Dr Ali provided an in-depth sharing on the pivotal role of DHA in children’s overall development.
In conjunction with the unveiling of Scott’s® DHA Gummies, Scott’s® also launched its ‘Bright Little Explorers’ campaign, in a bid to raise awareness on the importance of DHA in supporting children’s brain development as well as helping nurture curiosity and adventurous minds.
Stacy added, “Featuring brain-stimulating activities, Scott’s® ‘Bright Little Explorers’ campaign has been developed to help trigger children’s inquisitive nature. We understand that moms can be strapped for time to look for new experiences in satisfying their children’s exploratory needs. Having been loved for the past 50 years by Malaysian moms and children, Scott’s® is proud to launch its new chewable format together with an online curiosity stimulator along with various on-ground activities to provide exciting resources to help moms stimulate their children’s curiosity.”
Besides making provision for children, Scott’s® will also be launching content in collaboration with an augmented reality app called ‘Blippar’, for parents to gain easy insights on DHA as well as engage in fun activities such as puzzles and virtual photo booths.
GSK CH has a strong heritage in nutrition with a number of category-defining products. Its mission is to help consumers improve strength and increase physical growth & cognitive development. GSK CH is the first and best fast moving consumer healthcare company driven by science and value and Scott’s® remains as the first choice for moms when it comes to choosing a trusted fish oil brand for their child.
The new Scott’s® DHA Gummies is currently available at all leading retail outlets.