Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is calling out to all Malaysian mothers to share their pearls of wisdom in its latest campaign named “Mak Kata, Saya Anak Bijak” to stand a chance to win a meet and greet session with celebrity mom, Scha Alyahya and her daughter, Lara Alana over a tea party! On top of that, the campaign is giving away RM50 cash prizes to the first 250 participants weekly throughout the contest period.
Ashlee Ng, Marketing Director of Dutch Lady Malaysia explained the history and significance of the campaign theme: “A mother’s love is unconditional. Every little nugget of wisdom given by our mothers about life’s lessons has helped us become a better person. What she tells us shapes who we are and eventually become principles to live by. Hence, the reason why Dutch Lady Malaysia came up with the campaign theme “Mak Kata, Saya Anak Bijak”!
The phrase Mak Kata (My Mom says) was first used in a classic Dutch Lady TV commercial released in 1983, featuring two boys quoting their mother’s words of wisdom. Inspired by the iconic ‘80s commercial, Dutch Lady Malaysia introduced the first Mak Kata campaign in 2014.
“Dutch Lady Malaysia is pleased to bring back the familiar ‘Mak Kata’ campaign this year with a twist to reflect the smartness of kids these days. That is why our campaign is designed to help moms understand how her guiding words makes a difference in shaping her child,” Ng explained.
The ‘Mak Kata, Saya Anak Bijak’ contest is the perfect platform for mothers to share funny, interesting or touching snippets from their daily lives that are related to their children’s quick thinking and smart imagination. A total of nine lucky winners and their family members will get the chance to spend an afternoon with celebrity mom, Scha Alyahya and her daughter, Lara Alana at a tea party, and also walk away with one instant camera to capture their happy moments together. Additionally, the first 250 submissions weekly will also receive RM50 cash prizes each from 1st August till 30th September 2016.
For Scha Alyahya, TV host, model, actress and mother to two-year-old Lara Alana, nothing is more important than watching her daughter grow up happy. “As a child, my mother’s advice was most precious to me while growing up. I looked to her as a role model for everything I did, and I made sure to let everyone else around me know what my mother said too! My mother always says, ‘Pretty is as pretty does.’ We should always try to see the good in everyone. Even today, she never has a bad or ugly thing to say about anyone, and I will try to follow in her footsteps. That’s certainly the best advice she’s given me, and it really goes a long way.”
“Now, as a mother myself, I try my best to impart upon Lara what my mother has taught me about life. I hope that she can, in turn, be a good example to other kids. After all, life is a learning process. We teach our kids how to be good people, but sometimes they end up teaching us more instead,” explained Scha.
For more information on ‘Mak Kata, Saya Anak Bijak’ campaign and contest details, visit Dutch Lady Malaysia’s smart moments website at www.smartmoments.com.my