PSP En Vogue: Haute Couture @ Pantai Sentral Park

My family and I were honored to be invited to the Haute Couture @ Pantai Sentral Park on a lovely Sunday afternoon. It was our first time visiting the stylish and artistic ICE Gallery at IJM LAND’s Pantai Sentral Park. The media and guests were invited to take a look at the latest fashion trends created by iconic Malaysian designers Fairuz Ramdan of FAIRUZ RAMDAN BESPOKE, Fern Chua of FERN and Xavier Mah and Alfred Hor of XALF. As a special highlight celebrity stylist and fashion critic Zaihani Zain also made an appearance and gave a talk about her personal insight into the fashion industry.
From left to right: Alfred Hor and Xavier Mah of XALF, IJM LAND Sales and Marketing Manager Grace Foo, fashion icon Zaihani Zain, Fairuz Ramdan of FR BLUE LABEL, Fern Chua of FERN

Rightfully labelled PSP En Vogue, the event showcased a wide range of intriguing creations from bespoke high heels and summery light dresses for women to stylish and elegant polo shirts for men. Not only could all those interested get some outfit inspiration, everyone who could not withstand their desire was also able to buy their favourite pieces directly on site for example for the upcoming Hari Raya celebrations.
Celebrity stylist and fashion icon Zaihani Zain shared her personal views of the industry in her talk ‘Are you FASHION enough?’

Grace Foo, Sales and Marketing Manager at IJM LAND, elaborates further on the idea for this event: “Our new township Pantai Sentral Park in the heart of the New Golden Triangle connecting Bangsar, Kuala Lumpur and Petaling Jaya is a premium development project that emphasises on quality living and the good feeling of enjoying all the exciting things that live has to offer. No matter what this good life means for you, we do our best to cover every angle so that everybody finds something they love about PSP. With PSP En Vogue, we want to provide our guests with an exclusive look into the luxurious world of fashion and design and have them experience the values of Pantai Sentral Park at first hand. And just like a fashion designer pays a lot of attention to details like stitching, the right fabric or the perfect colour combination, every aspect of Pantai Sentral Park was carefully designed to be ecologically sustainable, community friendly and economically efficient”. 
L: Actress and Model Andrea Lee attended PSP En Vogue to take a look at the latest fashion trends
Xavier Mah, founder of bespoke luxury footwear label XALF

All the designers attended PSP En Vogue in person to present their creations directly to the guests and bestow their personal touch to the gallery. Fairuz Ramdan, member of the Malaysian Official Designers’ Association (MODA) and founder of FAIRUZ RAMDAN BESPOKE, used the opportunity to present FR Blue Label to the audience. Fern Chua, winner of Fashion Pitch 2013 by MyCreative Ventures and founder of FERN, a young and dynamic fashion label that reintroduces the aesthetic elegance of Malay Batik to the open-minded fashion-conscious, brought her SS16 collection The Sound of The Sea to the gallery. Xavier Mah and Alfred Hor, founder of bespoke luxury footwear label XALF which combines classic vintage aesthetics of the past with the bohemian New York style and meticulous craftsmanship, showcased a cross-section of high heels from the brand’s past.
Model and actress Andrea Lee adores the high heels by XALF and its designer Alfred Hor

The ICE Gallery, IJM LAND’s Centre of Excellence and property gallery at Pantai Sentral Park, set the perfect stage for a fashion and design event like this thanks to its well thought out interior design seamlessly combining dynamically flowing elements in order to create a feeling of organic nature within the two interlocking cubes.
Whether classic or modern, the showrooms at the ICE Gallery provide inspiration for the interior design of the residential phases Inwood and Secoya. I can't resist to take pic at the iconic showroom too.

After everyone became acquainted with their surroundings, the latest developments at Pantai Sentral Park and got to meet the participating creators of the exhibited fashion pieces it was time for former Media Prima fashion advisor and style icon Zaihani Zain to take the stage to share with the audience her vision of fashion and give them one or another style tip in her talk Are You FASHION Enough? “The most important advice that I can give you is that you can’t create style. If you pay attention to trends and details, you will know what is fashionable and what is not”, she mentioned during her talk. “Even with a small budget you can come up with a beautiful outfit. It is not about how expensive something is, but how well you combine the pieces and how you use accessories to add the final touches to your attire.”

Once finished, KL’s One and Only Urban Forest City Pantai Sentral Park will comprise 13 phases divided into commercial and residential areas that will spread over an area of about 58 acres. The township’s concept of green and sustainable living is expressed through convenient amenities such as Green Connectors & Boulevards that work as meeting hubs for the residents, a Linear Forest Walk that invites to further explore the surrounding forest area, or a pedestrian friendly architecture that reduces an excessive and polluting use of cars. The township’s first two residential phases Inwood & Secoya which are currently under construction are already highly sought after and all those interested should not wait much longer to pay the ICE Gallery a visit.  

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