A new adventure has arrived for whisky lovers all over the city with Auchentoshan’s ‘The New Malt Order’. Throwing out the old rule book, Auchentoshan delivers a revolutionary take on how single malt whisky should be discovered, enjoyed and experienced.
(L-R) Bespoke cocktails made with Auchentoshan whisky - Jammin' with the Marmy, What the Kueh, Slightly Old Fashioned and Ye Old Soda Sour.
Through its triple distilled craft, Auchentoshan has created a range of refined, smooth and complex flavours that is sure to excite both novices and discerning whisky drinkers alike.
Auchentoshan paired with novelty canapes created by Guest Chef Christopher Yee
Daring to be different, Auchentoshan presents ‘The New Malt Order’, that has taken over W.I.P Bangsar for two weeks beginning July 21, 2016. In true Auchentoshan style, The New Malt Order presents a bold pop-up Taste Experiment Bar, allowing patrons an exciting way to customize how they experience the signature flavours of Auchentoshan - smooth and gutsy, approachable yet complex and secure enough to be enjoyed on the rocks or mixed into a cocktail.
(L-R) Guest Chef Christopher Yee, Auchentoshan Brand Ambassador Jamey Merkel, Beam Suntory SEA Marketing Manager Sally Lim & Executive Director of Soul Society Brian Choo
Guest Chef Christopher Yee has also been enlisted to add to the Auchentoshan taste exploration. The trail-blazing food genius will be presenting his creative spin on pairing novel canapes with Auchentoshan, to bring out the delicate flavours of each expression. Urbanites will also be treated to progressive entertainment that is bound to thrill and delight.
Progressive performance by beatboxer Shawn Lee, rapper Jin Hackman, DJ Reeve & GENE.
“Auchentoshan stands for its artisanal, approachable and alternative take on single malt whisky. This is why we have introduced ‘The New Malt Order’. We want to invite people to explore the diverse taste of single malt whisky in an unconventional way. During the bar takeover, whisky lovers will be able to create bespoke drinks that they enjoy while still amplifying the key flavours of Auchentoshan and delivering the essence of our whisky to patrons,” said Sally Lim, Marketing Manager, Beam Suntory South East Asia.
Me & Auchentoshan Brand Ambassador Jamey Merkel
W.I.P, having established itself as a landmark lifestyle destination has been chosen to create the Auchentoshan world that is immediately distinct, arresting and unexpected. Already a popular venue for whisky drinkers, W.I.P which shares a similar vision with Auchentoshan, aims to express an alternative experience for patrons and initiate a new way of enjoying whisky.
Happy to experiment making my own cocktails at the Auchentoshan Taste Experiment Bar
‘The New Malt Order’ bar takeover happens in W.I.P Bangsar from July 21, 2016 to July 30, 2016. An exploration not to be missed, ‘The New Malt Order’ is geared to indulge the new generation of malt explorers.
For more information, log onto https://www.facebook.com/wip.kl/