My dear ladies, do you know that shower time can be life-saving? Shokubutsu encourages all women to do self-check during shower for the sake of their loved ones via the ‘Pledge-To-Self-Check During Shower’ campaign because early detection of breast cancer enhances survival rate. Shokubutsu ‘Pledge-To-Self-Check During Shower’ campaign is running from 1 October until 30 November 2015 in conjunction with the October Breast Cancer Awareness Month 2015. Shokubutsu target is to get 250,000 women to pledge to do their breast selfcheck during shower every month because shower time is the most convenient and easiest time to do breast self-check.
Pictures from Shokubutsu Malaysia FB Page
Every bottle sold during the campaign period translates into 1 pledge where Shokubutsu will contribute RM0.10 to NCSM. Shokubutsu aims to raise RM25,000 through the 250,000 pledges.
To support this campaign, Shokubutsu has organize nationwide roadshows, in-store promotions and social media activation in educating women the step-by-step guide to do breast self-check during shower. Shokubutsu has also designed a special application on Shokubutsu Malaysia Facebook for women to upload and share their pledges with their friends and receive a Free 3D Mammogram with consultation voucher when they buy a Thin Prep (Pap Smear) at NCSM Cancer and Health Screening Clinic.
Supported by campaign partner National Cancer Society Malaysia (NCSM), the initiative aims to empower women and highlight to them that early breast cancer detection lies in their hands and in turn, early detection can significantly increase the survival rate. This campaign is not only about encouraging women to pledge for their own wellbeing, but also for the sake of their loved ones as family members are deeply affected alongside the patient.
Many women are aware of breast cancer but just how many of us have committed ourselves to do something about it? Theory is not practical and does not translate to any detection of this killer. Women lead such hectic lives that it is easy to find excuses and neglect their health. Shokubutsu understand this situation well and therefore believe that shower time is an ideal time for us to practice this good habit. No matter how hectic the life can be, a person will still spend the time to shower.
“Most of us leads a very busy lifestyle – whether at work, doing house chores, playing with the children and others. We seldom prioritise our own health. This can be due to time constraint or lack of suitable time to take a simple action that can be an early detection step. In addition, women often do not make this step a commitment especially when the requirement is perceived to be troublesome,” said Jackie Low, Marketing Manager, Personal Care Products Department, Southern Lion Sdn Bhd, the company behind the Shokubutsu brand.
“Since we shower everyday, Shokubutsu realised that shower time would be an ideal timing for us. Pledge-To-Self-Check During Shower is a campaign at educating women that they are doing their breast self-check cares not just for their own good but they are doing it because they care for their loved ones too”, she continued.
Shokubutsu wants women to also realise that breast self-check during shower is only one of the more helpful self-initiative step enable early detection and women especially aged 40 and above are encouraged to perform Mammogram scanning every 1-2 years as their risk of getting breast cancer is higher.
For more information, please log on to https://www.facebook.com/ShokubutsuMalaysia
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