Greater Style, Greater Care with Philips KeraShine Range

If you are my Instagram follower, you would have noticed that Philips has launched their new haircare tools a while ago – Philips KeraShine range. The new Philips KeraShine range of hair styling tools is infused with Keratin and ions – the goodness hair needs.
From a consumer research that Philips conducted, it has revealed that hair loss, dandruff and dryness are cited as the leading hair problems by 57%, 38% and 29% of respondents respectively. Nevertheless, with awareness of styles and trends from international markets, Malaysian women are constantly adapting their looks to suit the latest trends. 70% often visit their hair salons to achieve these looks as well as to treat their hair. Encompassing the areas of heat protection, hair nourishment and frizz reduction, the Philips KeraShine range allows usto style our hair without damaging it. Now we no longer need to subject our hair to unnecessary stress to achieve that killer style - whether it is a natural, wavy, curly or straight look.
Bringing hair care and hair styling together, the Philips KeraShine range offers the best of both worlds and creates professional-looking hairstyles for that salon-perfect look every day.
The magiK that is Keratin

Found in horns, hooves, claws and the baleen plates of whales, as well as our own nails, keratin is one of the strongest proteins. Made of long bendy peptide chains, keratin exists in hair strands - giving hair its supple, flexible texture and healthy sheen. It is also able to tolerate large temperatures fluctuations, protecting your hair from the biting cold or scorching sun. In short, it is the magical component that keeps your hair looking sleek and sexy. 

Works with your hair, not against it

Our hair’s naturally positive charge makes the strands repel each other, giving it a frizzy look. The Philips KeraShine range features ionic care technology that releases negative ions to counter the positive ions or static in our hair, helping strands settle nicely together, thus giving you smooth, glossy hair. In addition to that, the keratin-infused ceramic coating on Philips KeraShine styling tools counter heat damage by feeding hair with keratin even during styling. That way, you will always maintain a healthy level of keratin in your hair - allowing the natural look of your hair to shine through.
The Philips KeraShine range includes a heated styling brush, a straightener and a dryer. 
During the Philips KeraShine bloggers event, we were showed some hairstylist tips by the experience hair stylist – Bryan Teh from Chezz Technique Salon.

We were also divided into groups and given a task to transform one of the teammate’s hairs by using Philips KeraShine haircare. It was an exciting moments as everyone was busy transforming their teammate to beauty of great hairstyle.
Can you see our 'kan jeong' faces? lol
Thanks to our beautiful model for allowing us to play around her virgin hair! 
Congratulations to Elana because her team has won the contest. I’ll be sharing my reviews on Philips KeraShine range next, stay tuned!

Meanwhile, you could check out Philips KeraShine range at the Philips Brand Store at Publika Shopping Gallery, major electrical and departmental stores and on

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