Women who have trusted Hada Labo for its simple yet effective skincare range will now get a refresh of their most trusted product in their daily routine, making their skin feel significantly softer and suppler. Famous for its hydrating properties, Hada Labo unveils its new improved Hydrating Lotion which lastingly hydrates and nourishes the skin for smooth, radiant and crystal-clear skin.
Over the years, the best-selling face lotion in Japan has become not only a part of every woman’s skincare regime but also a beauty staple for the popular face in the region, including most recently, the renowned Korean drama actress, Jun Ji-Hyun (also known as Gianna Jun). Hada Labo recently named the famous heroine of the smash-hit Korean TV series “My Love From the Star” as the new brand ambassador for Hada Labo.
First launched in Japan in 2004, its star product, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and since then, it has received an overwhelming response from Malaysian women nationwide. The product comprises of Super Hyaluronic Acid, a key ingredient that instantly hydrates skin and helps preserve its moisture balance.
The secret to deep moist skin lies in getting moisture to work effectively across all layers of the skin. With this in mind, Hada Labo introduces its new Hydrating Lotion which now carries a new and enhanced HPP&M(High Performance Penetrating and Deep Moisturizing) technology actively infuses 4 types of Hyaluronic Acid (HA) to fully hydrate skin from the surface to inner skin layers for significantly soft, smooth and supple skin, and to prepare skin for enhanced absorption of skin care ingredients.
Commenting on the new product launch, Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum said, “Hada Labo has grown from strength to strength over the years and with the new formulation of the Hydrating Lotion, it is a testament of our new commitment to keep revolutionizing to meet the needs of our consumers. With this success, we will continue to drive innovation and commitment in giving Malaysian women the healthy and perfect skin they have always wanted to make them feel truly special and confident. We will be introducing more lotions to this market in the near future –only the best for your skin and nothing else.”
Using only the purest and efficacy-proven ingredients manufactured under the strict pharmaceutical standards, the Hada Labo Hydrating Lotion contains4 types of Hyaluronic Acid(HA)molecules –Nano HA, Super HA, Medium-size HA and Large-size HA. This enables full and thorough hydration from the skin surface to deep within for truly silky smooth skin.
The 4 types of Hyaluronic Acid(HA):
Large-size HA – Forms a layer of moisture retaining barrier to protect skin from moisture loss. It covers the Medium-size HA firmly to effectively provide skin with a powerful double layer moisture-locking shield to lock in moisture on skin.
Medium-size HA – New generation of HA, with high water retention ability, staying on skin surface to hold moisture and maintain long lasting hydration.
Super HA – With 2 times the moisture retention capacity of HA, it is able to mimic the natural moisturising ability and combine with Medium-size HA to lock in and retain large volume of moisture inside the skin for super hydration.
Nano HA – With fine molecule size of 1/20 of HA, it easily penetrates and infuses moisture deep into skin to prepare skin for enhanced skin care ingredients absorption.
During the launch event at The Bar & Restaurant Marini’s at 57, Doctor demo to the media on how the Nano HA and HA penetrates into skin. For the Nano HA which is colored in Red in the demo, it has a small molecule and hence it was filter easily. Whereas the HA which is colored in Blue in the demo, it has a Jelly texture and with its big molecule, it’s hard to filter.
With a superior combination of all four Hyaluronic Acids, the new Hada Labo Hydrating Lotion locks in the moisture for the skin to reach its optimal radiance and translucence that helps revitalize dehydrated skin, making skin feel significantly softer and suppler. Apart from being mineral oil free, it is also free of fragrances, alcohol and colorant.
Hada Labo brand ambassador, Jun Ji-hyun says, “I like using Hada Labo Hydrating Lotion because it works beautifully for my skin. I usually go for a simple approach, be it my life or skincare regime. This is in line with Hado Labo’s Perfect X Simple philosophy. When Hada Labo approached me about becoming their brand ambassador, I was so touched and honored because I really like the brand. I am glad that we have the chance to work together!”
View the New Improved Hada Labo Hydrating Lotion TVC features Jun Ji-hyun by clicking the video below.
Catering to all skin types, Hada Labo Hydrating Lotion comes in two variants:
Hada Labo Hydrating Lotion has a rich texture and it is formulated for dry and normal skin. This is a good lotion for hydrating and moisturizing purpose.
Hada Labo Hydrating Lotion Light has a lighter texture that is non-sticky and refreshing. It is suitable for oily, combination or acne-prone skin. I like it’s light texture which is easily absorb into my skin.
Each variant comes in a 170ml bottle and is priced at RM49.90. The new lotion is already available in all leading pharmacies and hypermarkets nationwide.