Women who have trusted Hada Labo for
its simple yet effective skincare range will now get a refresh of their most
trusted product in their daily routine, making their skin feel significantly
softer and suppler. Famous for its hydrating properties, Hada Labo unveils its
new improved Hydrating Lotion which lastingly hydrates and nourishes the
skin for smooth, radiant and crystal-clear skin.
Over the years, the best-selling face
lotion in Japan has become not only a part of every woman’s skincare regime but
also a beauty staple for the popular face in the region, including most
recently, the renowned Korean drama actress, Jun Ji-Hyun (also known as Gianna
Jun). Hada Labo recently named the famous heroine of the smash-hit Korean TV
series “My Love From the Star” as the new brand ambassador for Hada
Labo.
First launched in Japan in 2004, its
star product, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and
since then, it has received an overwhelming response from Malaysian women
nationwide. The product comprises of Super Hyaluronic Acid, a key ingredient
that instantly hydrates skin and helps preserve its moisture balance.
The
secret to deep moist skin lies in getting moisture to work effectively across
all layers of the skin. With this in mind, Hada Labo introduces its new Hydrating
Lotion which now carries a new and enhanced HPP&M(High
Performance Penetrating and Deep Moisturizing) technology actively infuses
4 types of Hyaluronic Acid (HA) to fully hydrate skin from the surface to inner
skin layers for significantly soft, smooth and supple skin, and to prepare skin
for enhanced absorption of skin care ingredients.
Commenting on the new product launch,
Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum said, “Hada Labo has
grown from strength to strength over the years and with the new formulation of
the Hydrating Lotion, it is a testament of our new commitment to keep
revolutionizing to meet the needs of our consumers. With this success, we will
continue to drive innovation and commitment in giving Malaysian women the
healthy and perfect skin they have always wanted to make them feel truly
special and confident. We will be introducing more lotions to this market in
the near future –only the best for your skin and nothing else.”
Using only the purest and
efficacy-proven ingredients manufactured under the strict pharmaceutical
standards, the Hada Labo Hydrating Lotion contains4 types of Hyaluronic
Acid(HA)molecules –Nano HA, Super HA, Medium-size HA and Large-size HA. This
enables full and thorough hydration from the skin surface to deep within for
truly silky smooth skin.
The 4 types of Hyaluronic Acid(HA):
Large-size HA – Forms a layer of moisture retaining barrier
to protect skin from moisture loss. It covers the Medium-size HA firmly to
effectively provide skin with a powerful double layer moisture-locking shield
to lock in moisture on skin.
Medium-size HA – New generation of HA, with high water
retention ability, staying on skin surface to hold moisture and maintain long lasting
hydration.
Super HA – With 2 times the moisture retention capacity
of HA, it is able to mimic the natural moisturising ability and combine with
Medium-size HA to lock in and retain large volume of moisture inside the skin
for super hydration.
Nano HA – With fine molecule size of 1/20 of HA, it
easily penetrates and infuses moisture deep into skin to prepare skin for
enhanced skin care ingredients absorption.
During the launch event at The Bar
& Restaurant Marini’s at 57, Doctor demo to the media on how the Nano HA
and HA penetrates into skin. For the Nano HA which is colored in Red in the
demo, it has a small molecule and hence it was filter easily. Whereas the HA
which is colored in Blue in the demo, it has a Jelly texture and with its big
molecule, it’s hard to filter.
With a superior combination of all
four Hyaluronic Acids, the new Hada Labo Hydrating Lotion locks in the
moisture for the skin to reach its optimal radiance and translucence that helps
revitalize dehydrated skin, making skin feel significantly softer and suppler.
Apart from being mineral oil free, it is also free of fragrances, alcohol and
colorant.
Hada Labo brand ambassador, Jun
Ji-hyun says, “I like using Hada Labo Hydrating Lotion because it works
beautifully for my skin. I usually go for a simple approach, be it my life or
skincare regime. This is in line with Hado Labo’s Perfect X Simple philosophy.
When Hada Labo approached me about becoming their brand ambassador, I was so
touched and honored because I really like the brand. I am glad that we have the
chance to work together!”
View the New Improved Hada Labo Hydrating Lotion TVC features
Jun Ji-hyun by clicking the video below.
Catering to all skin types, Hada Labo Hydrating
Lotion comes in two variants:
Hada Labo
Hydrating Lotion has a rich
texture and it is formulated for dry and normal skin. This is a good lotion for
hydrating and moisturizing purpose.
Hada Labo
Hydrating Lotion Light has a
lighter texture that is non-sticky and refreshing. It is suitable for oily,
combination or acne-prone skin. I like it’s light texture which is easily
absorb into my skin.
Each variant comes in a 170ml bottle
and is priced at RM49.90. The new lotion is already available in all leading
pharmacies and hypermarkets nationwide.
For more information of Hada Labo, go
to their website at http://hadalabo.com.my/en/index.html and Facebook page at
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