High Fashion for Junior-wear is unmistakably and avenue of the current fashion scene. Every fashion house has extended their lines into junior fashion as to meet the demand of the global market. Line extensions promise to succeed in the children’s wear category, if well executed by the brand. This is due to the fact that parents tend to dress their children like themselves, and will seek to incorporate brands that fit with the family’s lifestyle.
Often, the easiest choice for parents is to buy brands that they already know and love for themselves. Ubrani Ventures(www.ubranigroup.com ) is working towards this notion to bring the forefront junior labels into Malaysia.
Let’s see what the latest trends from these brands are from KL Fashion weekend;
· Paul Smith
Little Marc Jacobs collection is warm, poetic and coherent. Modern and discreet, a very fun collection indeed for both boys and girls.
The Moschino collections are the expressions of creative reality fused by a spirit of irony and elegance, through the reinterpretation of classics.
Young Versace collection recalls the DNA of the maison, with a playful attitude, dreamy and proudly rich. Colorful prints, natural fabrics and the joyful reinterpretations of the iconic symbols such as the greca and the medusa are the core designs.
· Hugo Boss
Formal and casual attitude merge to create the ideal style of the times: a perfect mix between elegance and laid-back cool that sets the tone for the new children’s collection from BOSS.
Junior Gaultier has remained faithful to its style and has placed its mark on its junior collection as well. Vogue sailor shirts, matched with black Vichy, spots and stripes: it’s a very graphic collection with clean colors.
Ferrari Junior is a line extension designed through the colors of triumphant red, a perfect balance between sports and elegance.
· French Connection
Having established a string core clothing business, through unique design and a true sense of style, French Connection has over recent years expanded its portfolio into exciting new areas – now including kids-wear. Currently FC Kids has started off retailing in Parkson KLCC and Parkson Pavillion.