L/R – Mr Mark Tan, Retail Sales Manager of Mission Foods Malaysia; Sarah Benjamin, Celebrity Chef; and Mr Randall Tan, Brand Manager of Mission Foods South Asia during the launch of Mission Foods’ Foldover Your Leftovers campaign
It makes sense for us to get smarter about fully using the food that we purchase, and getting smarter about leftovers for all kinds of reasons; environmental, social and financial. To mark this year’s World Food Day on October 16th 2018, Mission Foods has joined forces with the lovely Celebrity Chef Sarah Benjamin to kick off a “Foldover Your Leftovers” campaign. The campaign revisits the old adage “Waste Not Want Not” and aims to inspire people with nifty ideas on how to turn leftovers into brand new delicious meals.
Sarah, previously seen cooking up a storm on the Asian Food Channel, will lead the campaign by Mission Foods Malaysia sharing recipes and ideas through social media, PSAs and even a recipe booklet which will be available in stores with purchase of Mission products.
Sarah Benjamin, Celebrity Chef with three recipes – Satay and Peanut Hummus Pita with Marinated Red Onion, Curry Chicken Foldover with Herbed Summer Veggies and Szechuan – Special Chicken Wrap with Spicy Ginger and Spring Onion Sauce
Sarah used Mission Foods’ wraps, naan and pita as the perfect canvas to create entirely different and diverse new meals from leftovers of everyday Malaysian meals such as Curries, Satay and Chicken Rice.
Mr Randall Tan, Brand Manager of Mission Foods South Asia sharing insights on #ZeroWaste and details on Mission Foods’ Foldover Your Foldovers campaign
“Ending hunger should begin with each of us. Through this campaign we wanted to show how simple it is to reuse everyday leftovers using our products. Reusing leftovers is the easiest thing to do to jump in on this cause and in the long run save each household a lot of money,” said Randall Tan, Brand Manager for Mission Foods South Asia.
It was Sarah’s brilliant approach to local food that caught the attention of Mission Foods. Randall expressed “For this campaign we wanted to work with someone who is likeminded and Sarah, with her belief in the cause and a real ‘man on the street’ approach fit in perfectly.”
Curry Chicken Foldover with Herbed Summer Veges made with leftover Chicken Curry
Satay and Peanut Hummus Pita with Marinated Red Onion made with Leftover Satay
To reuse leftover satay, Sarah first created a brilliant peanut hummus by blending the peanut sauce with canned chickpeas, taking it a notch up with added flavours. The hummus was used to line the pita pocket before the satay pieces were added in and made complete with a topping of cucumber herb salad, garnished with pickled onion.
Szechuan-Spiced Chicken Wrap with Spicy Ginger and Spring Onion Sauce made with leftover Chicken Rice
Through these inventive recipes Sarah wants to encourage more people to come on board to become heroes of #ZeroWaste. “Being creative and open-minded with leftover food may just lead you to make an amazing new dish,” encouraged Sarah as she wrapped up the session with a Szechuan-Spiced Chicken Rice with Spicy Ginger and Spring Onion Sauce, from humble chicken rice leftovers.
Sarah has produced 12 exciting recipes from leftovers that will be available in a limited edition booklet at all participating stores, given away complimentary to shoppers for every two Mission products purchased, starting from November.
Next time you have leftovers to spare, don’t throw them away. Step up to the plate, and #FoldoverYourLeftovers.
To find out more, please visit Mission Foods website at www.missionfoods.com.my and also on social media pages, Facebook: https://www.facebook.com/missionfoodsmalaysia/ or Instagram: @missionfoods.my