Many of you should know that the Award-winning artiste Ella Chen is the the face of Clinelle since 2014. She made a guest appearance at the Clinelle CaviarGold launch at AEON Bukit Tinggi concourse on August 1st here in Malaysia. And since I missed the chance to meet up with her last year due to I had family vacation in Japan, hence this year I quickly booked my calendar to make sure I attend the event when I knew that Ella is coming to Malaysia again.
Clinelle launched its new prestigious firming and lifting skincare range, Clinelle CaviarGold this year. Speaking about her association with the brand, Ella Chen said, “To me, our skin is such a precious asset and I trust Clinelle skin care which has always been my preferred choice. I love its healthy and skin-friendly natural ingredients that gives me the efficacy I’m looking for. At the same time it excludes potentially harmful ingredients with its 6 No’s philosophy that gives me peace of mind. I hope every person using Clinelle benefits from it the way I have.”
Commenting on Ella’s association with the brand, Roderick Chieng, Group Managing Director and Chief Executive Officer, Esthetics International Group Berhad (EIG) spoke about the success Ella has brought to the brand saying, “We are absolutely thrilled to keep Ella as an ambassador whose personal values fits perfectly with our Clinelle brand ethos. Ella is an incredibly strong, talented and intelligent woman who is well aware of her skin care needs and will take the right measures to keep it beautiful and healthy at all times. Just as Ella is determined to stick by products with natural ingredients that respect skin, we at Clinelle are determined to keep innovating our products from powerful yet safe, natural active ingredients, such as our new Clinelle CaviarGold.”
The new Clinelle CaviarGold Series is empowered by its unique Triple Gold Lifting and Firming Complex, with the following key natural and luxury ingredients that delivers immediate and long-lasting effects.
1. Caviar Extract also known as “black Gold”, has a cell format similar to human skin and is very rich in nutritious elements, including proteins, minerals, vitamins (A, D, E and K), anti-oxidants and lipids, which contain an abundance of polyunsaturated fatty acids such as Omega 3. The Caviar Extract is uniquely structured to deliver these valuable nutrients directly to the cellular level of your skin, giving your skin a balance diet. The most important properties of Caviar Extract are its powerful anti-wrinkle, moisturizing, nourishing and anti-aging protective qualities – all of these help reverse the aging process.
2. 24K NanoGold is the new generation golden collagenine that provides a remarkable effect to stimulate collagen synthesis by up to 300% hence boosting skin elasticity tremendously. In turn, this firms and even outs the skin’s surface, helping to prevent the appearance of expression lines and wrinkles.
3. Plant PhytoGold derived from natural Golden Bell Extract, with peerless brightening effect, is combined to complement this firming and lifting formulation. It is proven to be 80 times more effective than Arbutin in whitening. It inhibits the formation of melanin and infuse the skin with light and energy to ensure a clearer, more even-toned skin.
Formulated and manufactured in Korea, the cutting-edge Clinelle CaviarGold collection features 5 new products; Firming Cleanser, Firming Lotion, Firming Eye Serum, Firming Face Serum and Firming Cream. With its highly-effective results, Clinelle CaviarGold helps fight signs of aging in one simple and effective solution.
EYES REAWAKENED WITH CLINELLE CAVIARGOLD FIRMING EYE SERUM
Speaking about the launch of the new range, General Manager of EIG Pharma Asia Sdn. Bhd, Ms. Corina Lee said, “The launch of Clinelle CaviarGold is led by the Firming Eye Serum with the mission to educate consumers on the importance of caring for their delicate eye area, through our Eye Love CaviarGold campaign. Being the thinnest skin in the human body, the skin around the eyes is more likely to show premature signs of aging if neglected. The fragile skin surrounding the eyes can benefit from Clinelle CaviarGold Firming Eye Serum, which targets the 5 most prominent eye area agers in one product - fine lines & wrinkles, loss of firmness & elasticity, feeling of puffiness & eye bags, dark under-eye circles and dryness.”
Highlighting about the new CaviarGold, Ella Chen, Clinelle’s celebrity spokesperson said, “I’m confident with the new Clinelle CaviarGold because it remarkably addresses the core signs of aging and helps my skin look young and flawless. My personal favourite is the Clinelle CaviarGold Firming Eye Serum. Whether I’m on set or traveling, I know my delicate eye area is protected and nourished. Even if I’m exhausted, I still look radiant. In my opinion, it’s a sheer blessing for all women today.”
Being a fitness enthusiast, Ella Chen further demonstrated how she applies the Clinelle CaviarGold Firming Eye Serum via a simple eye firming and lifting massage techniques called the 3 step Eye-Aerobics/ Eye-Robics that has numerous benefits. “Especially because I spend so much time in the glare of the television cameras, I find that my eyes get tired before the day is done. This technique helps relieve, soothe and refreshes tired eyes. At the same time it helps to de-stress the muscles that cause crow’s feet.” Ella said while demonstrating the steps on stage. Ella encouraged her fans to give some nurturing to their eyes as these techniques also ensure that the application of Clinelle CaviarGold Firming Eye Serum is gently but surely worked into the skin for maximum effectiveness.
The launch was indeed a great success with overwhelming response from the public and massive shopping rush for the new range, and thus created a ground-breaking milestone in the Malaysia beauty industry for 2015.
Clinelle CaviarGold is available at AEON Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Join their Facebook page – Clinelle or Clinelle website at www.clinelle.com, or follow them on WeChat at “ClinelleMalaysia”, to keep abreast of Clinelle’s latest news and events