As a beauty blogger, I always wanted to learn more on the latest and future skincare technology to keep myself updated and keep youthful. I was blessed that I got to discover the future of skincare at KOSÉ SkinTech 2015 which was happened at Majestic Hotel, Kuala Lumpur on a lovely morning back in August 2015. Let me share you what have I learnt on the KOSÉ SkinTech 2015 shall we?
KOSÉ SkinTech 2015 – The Future of Skincare is a seminar that explicates the latest science in treatment serum and whitening skincare from KOSÉ Corporation, Japan. Indeed, since the creation of the company in 1946, KOSÉ Corporation has become one of the most innovative beauty companies. From humble beginnings in Japan, the company has grown to reach millions of women in 17 countries around the world, with 25 core brands like SEKKISEI, INIFINITY KOSÉ and COSME DECORTE, ranging from self-selection brands found in drugstores and pharmacies, to prestige and high prestige brands that retail at counters and stores where customers experience the full service and treatment.
Left to Right - Kelly; Dr. Akinobu Hayashi, Dr. Noboru Naito; Mr. Masaaki Hara; Managing Director of KOSE Malaysia
For decades, KOSÉ Corporation has been working passionately to search for the essence of beauty. It has been producing innovative skincare products based on extensive research, using a combination of nature and science to produce unsurpassed results.
Year 2015 marks the start of an exciting future for KOSÉ Corporation as the company unveils the inspiring tale of innovation behind two new key products from its most well-loved prestigious brands INFINITY KOSÉ and COSME DECORTE.
Thanks to a unique fermentation (bio-technology) method, KOSÉ is able to obtain 100% pure Kojic Acid, a type of naturally-sourced substance that has smaller molecules than general whitening agents, and is therefore able to penetrate into skin more effectively.
Akinobu Hayashi, General Manager, Advanced Cosmetic Research Laboratories in KOSÉ Corporation, explained how Kojic Acid works on the skin to lighten dark spots during the seminar. “Pigmentation occurs due to a few reasons: UV exposure, inflammation, hormonal changes, stress, visceral imbalance and also genes. As a result of these ‘aggravations’, we get dark spots, age spots, freckles and inflammatory scars.”
Mr. Masaaki Hara; Managing Director of KOSE Malaysia
Introducing the latest KOSÉ whitening beauty products that have incorporated with Kojic Acid - INFINITY KOSÉ Realizing White Stick XX and Whitelogist MX.
INFINITY KOSÉ Realizing White Stick XX (4 g, RM 254.40 includive of GST)
It innovatively delivers the naturally-derived active whitening ingredient kojic acid and highly adhesive oil to skin zones with dark spots through a stick-type serum. When the stick is applied directly to zones prone to blemishes, the formula tightly seals the area off with an intensive, rich formula, delivering kojic acid to the root cells.
It is a whitening serum under COSME DECORTE. It works side by side with another active ingredient, m-CLOSER, and is delivered directly to melanocytes—the cells that produce the pigments that lead to dark spots. It goes deep into the skin to prevent dark spots and freckles, almost as if the skin absorbs it, creating a bright illuminating white complexion.
As COSME DECORTE is set to offer women a cutting-edge discovery that will help them achieve an unprecedented level of skin beauty. They have also launched the all-new Liposome Treatment Liquid, the industry’s first multi-layered liposome lotion that revitalises ‘skin capacitors’ and instantly improves a weakened stratum corneum(or the outermost layer of the epidermis) will be unveiled. This high-performance lotion addresses roughness, dryness and dullness in aging skin, as well as irregular texture caused by the weakening of the stratum corneum.
COSME DECORTE Liposome Treatment Liquid (170ml, RM 378.40 Inclusive of GST)
Dr. Noboru Naito, Executive Director and Director of Research & Development Division in KOSÉ Corporation
It’s been nearly 30 years since the birth of liposome technology in skincare. Noboru Naito, Executive Director and Director of Research & Development Division in KOSÉ Corporation, explained further on the rationale behind the creation of Liposome Treatment Liquid. “We’ve discovered that there’s a substance between the layers of the stratum corneum, known as ‘skin capacitors’. This is the mechanism that allows skin to retain moisture. Skin with larger ‘skin capacitors’ are able to absorb and retain more nutrients, improving the barrier function and in turn, maintaining its healthy, beautiful condition. Some of the distinctive benefits of this treatment liquid includes refined skin texture, minimized pores, visible clarity and improved moisture retention ability,” said Dr. Naito.
Among Liposome Treatment Liquid many functions and benefits include anti-inflammatory and anti-oxidation properties to boost cell activity; and stimulate production of natural chemicals in our skin to promote moisturising and formation of healthy keratin layer.
No wonder our all-time-supermodel Kate Moss loves Liposome Treatment Liquid too.
It’s apparent that KOSÉ Corporation has come a long way since its humble beginnings in Japan, big applause to the team.