The High Heel Dash – Malaysia’s 1st High Heel Race

Believing in women empowerment, I’ve signed up to The High Heel Dash – Malaysia First High Heel Race happening this May 23rd 2015 at The Square, Publika in support of women, and all women entrepreneurs. It will be a chic all-day event that brings together hundreds of dashers for 50m of fun competition. Live entertainment, great food, fabulous women-centric businesses, inspiring talks and activities, plus fabulous prizes are in store to make this a dashing affair.
Women entrepreneurs make up one-third of all entrepreneurs worldwide. There ladies lead the way for women in other sectors to shatter their ceilings. Your participation in The High Heel Dash will not only help support women empowerment; you will also benefit The Women’s Aid Organisation in their effort to provide a safe shelter for female victims of abuse should you choose to be a fundraiser. And you get to do your part while looking stunning in your favorite pair of power heels!
The High Heel Dash
Date: Sat, 23rd May 2015
Time: 10am – 6pm
Venue: The Boulevard & The Square, Publika, Solaris Dutamas, Mont' Kiara KL
Registration Period: Now till 30th Apr 2015
Registration Fees: RM150 (Singles category) | RM250 (Doubles category)
Registration site -
Join for FREE as a fundraiser (min. targets of RM300  (Singles category) | RM500 (Doubles category)
Fundraiser Registration site -

For a registration fee of RM150 (Singles category) and RM250 (Doubles category), dashers will receive goodie bags worth RM500 and RM800 respectively; and be eligible to dash 50m in high heels to win attractive prizes.
There is also the option to dash for a good cause and for free by being a fundraiser.

Why Fundraise?
You'll help provide a safe space for abused women to heal.
Each RM100 will contribute to more beds, cupboards and other furniture for a growing number of more than 300 women and their children seeking refuge.

The Women’s Aid Organisation has been providing shelter to abused women and children for 33 years; 24 hours a day, 7 days a week. The population of women seeking help from WAO has increased over the years. As the shelter is aging due to wear and tear in times of high occupancy, WAO needs aid in renovating the shelter to meet the need for more beds and to maximize the current space in order to support the increased capacity.

The High Heel Dash is supporting this initiative, and you can too - when you become a fundraiser to join the Dash! The funds you raise will make a significant impact on the maintenance of the shelter and ensures a comfortable living space for the women in need. 

How To Start Fundraising?

1) Go to The High Heel Dash’s SimplyGiving event page
2) Click on the 'Start Fundraising' button.
3) Follow the steps to sign-up/log in (if you have an existing account on SimplyGiving) and setup your fundraising page.
4) Start promoting your page to your family and friends for them to pledge their donations.
What’s The Fundraising Target?
For “Singles” dashers, the target is min. RM300 per person in order to dash for free (the RM150 registration fee will be waived)
For “Doubles” dashers, the target is min. RM500 per team in order to dash for free (the RM250 registration fee will be waived)

How To Redeem The Free Dash?
Once the min. targets of RM300 (for “Singles” dashers) and RM500 (for “Doubles” dashers) are reached, you may proceed to register for the Dash at The High Heel Dash website here (link to “Register” page)
During registration, you are required  to key in your DISCOUNT CODE at CHECKOUT:
Discount code for “Singles” fundraisers: WAO300
Discount code for “Doubles” fundraisers: WAO500
After filling in your particulars, copy and paste the link of your SimplyGiving fundraising page onto the field provided
You will receive your free Dash ticket upon verification of your SimplyGiving fundraising page

What Else To Know About Fundraising?
One (1) fundraiser profile is entitled to redeem the FREE Dash only once (applicable to “Singles” and “Doubles” categories), even in the event that the funds raised are higher than the minimum target
All donors who donate to the fundraisers will be issued tax exemption receipts by WAO
Appreciation letters will be issued by WAO to each fundraiser who manages to raise funds for the cause
Information of fundraisers and donors i.e. name, mailing address, email address and contact number will be provided to WAO for the issuance of tax exemption receipts.

The top fundraiser will be awarded a L’Oreal Professionnel prize hamper worth RM350. 

Who Is Speaking At The High Heel Dash?
The panel of speakers includes a female CEO from the fitness industry, a lifestyle & relationship coach and a female national triathlete.
Topic: 5 Key Tips On Building A Women-Focused Business

ELKE WOLLSCHON, Lifestyle & Relationship Coach
Topic: 3 Tips To Let The Modern Woman Thrive

SUE TEOH, National Triathlete
Topic: 5 Tips On Staying Fit & Healthy For the Modern Working Woman

The line-up of women-centric vendors include myBurgerLab, Smooshie, Strip: Ministry of Waxing, Curves, Kalpana Singh, Sze Accessories, Malaysia Airlines, Lewre, Lifeline-ID, L’Oreal Professionnel x Toni&Guy Mont Kiara, Shu Uemura, PurelyB, Passionate Alive.

What Are The Prizes?
Winners of the Dash will walk away with these fabulous prizes:

Grand prize (x1) 
Tickets for Two (2) to London
1st prize (for both “Singles” & “Doubles” categories)
Tickets for Two (2) To Phuket & L’Oreal Professionnel Hampers worth RM350

2nd prize (for both “Singles” & “Doubles” categories)
26,000 Enrich Miles

3rd prize (for both “Singles” & “Doubles” categories)
18,000 Enrich Miles

What Is The “L’Oreal Professionnel All-Star” Race?
30 female celebrities will be invited to raise funds for WAO via The High Heel Dash’s SimplyGiving event page. The top 10 highest celebrity fundraisers will get to dash for free. Winners will receive up to RM350 worth of L’Oreal Professionnel prize hampers. All funds raised by celebrities will go to WAO.

The The High Heel Dash wouldn’t be success without the sponsors & Partners below;
Title Sponsors: Malaysia Airlines & Enrich
Official Magazine Partner: Marie Claire
Official Fashion & Lifestyle Portal: Tongue in Chic
Official Shoe Partner: Lewre
Official Hair Partner: L’Oreal Professionnel
Official Makeup Partner: Shu Uemura
Official Salon Partner: Toni&Guy Mont Kiara
Official Fitness Partner: Curves
Official F&B Partner: myBurgerLab
Official Juice Partner: Smooshie
Official Energy Drink: MALTA
Supporting Partners: Strip: Ministry of Waxing, The Cooking House, Sothys, Gary Chong Studios & Tabur Niaga.
Official Beneficiary: The Women’s Aid Organisation
Official Online Giving Platform:

What’s In The Goodie Bags?
Worth mentioning: RM170 Curves voucher, RM50 The Cooking House voucher, Sothys products & vouchers worth RM246 (normal goodie bags)/RM462 (premium goodie bags), 50% Lewre discount voucher, 1-month complimentary Marie Claire subscription, products from L’Oreal Professionnel, Enrich, Shu Uemura and MALTA; and discount vouchers from Strip, LeBunny Bleu, The Bee, The Luxe Nomad, Lifeline-ID, Smooshie, The Red Beanbag and Toni&Guy.

Who Is The High Heel Dash Organizer?
Bloc Forty Eight S/B is a group of innovative agencies based in Kuala Lumpur. Founded in June 2012, the company’s core values include creating an impact in everything it does and to give back to its community. On top of providing experiential marketing and creative services, Bloc 48 aspires to work on ‘cause marketing’ projects that are aligned with its values.

By creating the first ever high heel race in Malaysia, Bloc 48 aims to introduce to the Malaysian community a fun, activity-filled event that not only celebrates women but also supports one of the causes the Bloc 48 team feels strongly about – empowering and building up the women community. We hope that the High Heel Dash event will be the first of many more meaningful events to come from Bloc 48.

For more information, visit The High Heel Dash website at

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