Laneige's All-New Water Sleeping Mask

Attention all fans of Laneige’s Water Sleeping Pack_EX, you will rejoice to the all-new Water Sleeping Mask that is packed with more benefits than its predecessor. To sum it up, this new Water Sleeping Pack Mask does more than just moisturising and brightening; it offers you deep sleep. It functions to restore and repair damaged skin cells, offers deep moisturising with continuous moisture being supplied to the skin and helps you to go into deep sleep for longer hours. These are all key factors in ensuring your skin stays youthful and rejuvenated.
Sleep deprivation affects your skin condition. According to Sleep Care Expert, there is a correlation between the quality of sleep and one’s skin condition. 224 Asian women were recruited by Laneige in conducting a skin research. Studies revealed that skin moisture, texture (dead skin), clarity, radiance, and pore-related skin indicators decreased correspondingly when you lack of sleep. On top of that, clinical research has also shown that our skin feels drier, rougher, looks dull and lacklustre when we are deprived of sleep, even if just for one night.
During the night, the skin restores and repairs itself from damage inflicted by various external aggressors during the day. When the skin is restored to its optimal condition overnight, it is then better able to protect itself from the external environment the next day. Studies have shown that when we sleep at night, our skin’s permeability increases. Hence, it is more effective in absorbing active ingredients. However, this high permeability also means that our skin loses moisture at a higher rate at night. As such, our skin needs a solution that not only affects the absorption of active ingredients but can also replenish and lock-in moisture.
Developed based on 15 years of research on the sleeping pack, the all-new Water Sleeping Mask is a significant upgrade from its predecessor, the Water Sleeping Pack EX. It was also selected as a World Class Product of Korea in 2014 by the Ministry of Trade, Industry and Energy.

Formulated with the latest SLEEP-TOX™ and MOISTURE-WRAP™ technology, the Water Sleeping Mask does more than delivering moisture to the skin. It detoxes and purifies the skin to offer revitalised and brighter skin. SLEEPSCENT™ has also been improved to help one fall asleep faster and go into deeper sleep for a longer period of time.
Technology & Ingredients: 

1. SLEEP-TOX™ Purification Technology leaves the skin clear and revitalized.

At night, SLEEP-TOX™ restores and repairs the damages caused by various external aggressors during the day. When the skin is restored to its optimal condition overnight, it is then better able to protect itself from the external environment the next day. Laneige has found that during sleep, there is a ‘golden time’ to boost the detoxification and purification functions in the skin. SLEEP-TOX™ activates the purification genes with Hunza Apricot and Evening Primrose extracts to normalize fatigue skin affected by daytime stress and restore the skin to its optimal condition overnight. Present in the SLEEP-TOX™ purification technology are: 

Hunza Apricot Extracts that contain 10X more rutin, a flavonoid with an excellent anti-oxidant effect than regular apricots. In addition to beta-carotene and lycopene, which are rich anti-oxidants, they also contain an abundance of amygdalin and vitamin A. It has been selected as food for astronauts to keep the heart healthy in zero-gravity environments. It boosts and strengthens detoxification and purification ability that is lost during daytime.

Evening Primrose Root Extract that has an excellent skin healing effect, for which
American Indians made use of to treat wounds. Evening primrose is a mystical plant that is more active during the night than in the day as their flowers usually bloom at night, hence the name “evening”. Evening Primrose contains a high content of effective ingredients such as Gallic acid that help purify the skin. It helps discharge daytime contaminants from the skin that is accumulated from the external environment during the day.

2. MOISTURE WRAP™ acts like a porous moisture film that locks-in moisture through the night.

Laneige’s exclusive technology boosts skin’s absorption of effective ingredients such as Hydro Ion Mineral Water, Evening Primrose Extract and Hunza Apricot Extract, which are stabilized within the dense beta-glucan mineral network. Rich with moisture, it forms a porous moisture film that locks in moisture through the night. Besides providing the skin with moisture and keeping it locked in, MOISTURE WRAP™ also works to keep the effective ingredients of SLEEP-TOX™ stabilized within its network, continuously delivering them into the skin for 8 hours throughout the night.
3. SLEEPSCENT™ relaxes your mind and body to promote deep sleep.

SLEEPSCENT™ contains natural fragrances from ingredients such as Orange Fruit Flower, Rose, Ylang Ylang and Sandalwood Oil. It also bears aroma-therapeutic properties to help relax the mind and body, promoting a deep and peaceful slumber.
Developed with a patented fragrance exclusively for Laneige Water Sleeping Mask, SLEEPSCENT™ strengthens the skin’s regenerative ability by improving the quality of sleep by prolonging the REM3 and 4 stage, which are stages that denote deep sleep, hence reducing body movements during sleep. Moreover, its soothing and mild formula helps to reduce skin redness the next morning. Its formula is also non-irritating, mild, safe and gentle on the skin throughout the night.

My thoughts after using Laneige Water Sleeping Mask for a month: With its soothing scent, Laneige Water Sleeping Mask has definitely helped me sleep better. The mask has cooling light gel texture which absorb quickly by my skin without any stickiness. I like that I wake up with soft and supple skin the next day. Now, it is really easy to achieve a youthful and plump skin with this.
On top of its new functions, the Water Sleeping Mask has also been redesigned to strengthen the presence of Water Sleeping Mask with a refreshing blue colour. To express a cool and hydrating finish, the container uses an icy tone, a matte lustre and gradation touch.
The new design attracts attention with the colour and finishing by using a container with a simple and modern look. For consistency, the container ratio and layout were maintained in the new design. Besides that, the spatula has been changed from a flat design to a spoon-type spatula to satisfy customers’ needs on usage amount to improve usage convenience. The spatula has a transparent look to emphasize the clean image of Laneige and Water Sleeping Mask.
The all-new Laneige Water Sleeping Mask, priced at RM110 (70ml) will be available at all Laneige boutiques and beauty counters starting May 2015.
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