Beautiful skin is often associated with glowing, radiant looking skin. However majority of Asian women desire more than that! Having fair skin is often an endless pursuit because it has always been a proxy in determining the beauty of women in Asian countries.
The desire of having beautiful skin does not end there. Women also want a tight-looking firm skin because it makes them look youthful. However, it is difficult for women to attain their desire to having beautiful, fair and firm skin as there’s no body care available in the market that can provide both whitening and firming benefits simultaneously. Therefore, many women turn to fashion to compensate their flaws including camouflaging their not-so-favorite parts.
Understanding those needs, NIVEA as a leading international skin care brand is dedicated to meeting consumer’s individual needs in effort to help women attain beautiful skin. NIVEA has taken a new approach to body care with a new innovation by combining the Vitamin C of 95% purity formula and Q10 into its products. This product is the first of its kind in Malaysia as it offers dual functionality; whitening and firming benefits in a single application.
Mr Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia
Mr Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia quoted: “For more than 100 years, we have always been at the forefront of skincare innovation and we continue to do what we do best. Being the skin care expert through innovative findings, we always put our consumers at heart by making products that fulfill their needs. With the launch of the first whitening and firming body range in Malaysia, this marks another breakthrough innovation for the brand and for our consumers!”
The new NIVEA whitening and firming range not only offers whitening benefit but also firming! NIVEA skin research is the first to introduce skin care products that combine Vitamin C and Q10 ingredient into the mass market for a fairer and firmer skin!
Ms. Nadia Heng, Emcee of the launch event
NIVEA Whitening and Firming range is developed using Vitamin C of 95% purity to repair dull and uneven skin from sun exposure while the Q10 is a powerful skin own coenzyme found in every human cell that ensures energy supply for skin cell. However, this coenzyme decreases with age! Therefore NIVEA Q10 is well known for its anti-wrinkling, anti-oxidation and boosting cell energy to give a tight looking; firmer skin. By combining both key ingredients in the formulation, skin becomes fair and firm after regular application.
The launch event continued with a short interview session with aesthetic dermatologist, Dr. Siddique who further explained about the importance of Vitamin C and Q10 coenzyme besides sharing his view on the craze demand of women desiring to have fair and firm skin.
Dr Siddique further quoted “Vitamin C can help protect the skin against sun damage and they may actually reverse some of the discoloration and wrinkles. These antioxidants work by speeding up the skin's natural repair systems and by directly inhibiting further damage. Q10 plays an important role in making skin look younger but it decreases as you get older. In fact, most women over thirty have below optimum level of Q10 in the skin which results in an impeded ability to produce collagen and elastin. Collagen is important because it makes your skin firm, while elastin gives your skin flexibility. The loss of collagen and elastin causes your skin to wrinkle and sag. Using topical skin products that contain Q10 can effectively help skin become firmer as it can penetrate deeply to provide antioxidants and help create collagen and elastin”.
Tips to get fairer and firmer skin
The launch did not just end there! Nivea also kicked off the ‘Flaunt it. Fair and Firm’ campaign which aims to celebrate the launch of the New NIVEA 1st ever whitening and firming range by helping women to realize that it’s not what you wear that matters but the most important FASHION STATEMENT they can make is to have fair and firm skin. Women do not need to turn to fashion to compensate their flaws anymore! Now they can flaunt their fair and firm skin with confidence!
For the first time, NIVEA is teaming up with Yasmin Hani, a well-known TV personality and Emely Poon, a young and inspiring radio announcer for the campaign. Both Yasmin and Emely are no strangers to anyone. Yasmin and Emely truly believe that when your skin is at its best wearing anything will still look good because the ultimate fashion statement you can make is your skin!
The excitement for the “Flaunt it. Fair and Firm" campaign did not end there. It will continue till end of April where NIVEA will be flying Adam Saak who is is famous for his live clothing cutting performances all the way from United Stated to Malaysia for a ‘cutting’ edge fashion show where he will demonstrate his skills, armed with only a pair of scissors. Leveraging on the interesting fashion trend – ‘the cut-out clothing’, his demonstration is to communicate the message that you can flaunt your skin however you want it if it is fair and firm.
For more details and highlights about the “Flaunt it. Fair and Firm" campaign, please head on to NIVEA Malaysia Facebook page at https://www.facebook.com/mynivea or go to NIVEA Malaysia Youtube Channel to view the Flaunt It, Fair & Firm Campaign journey involving Adam Saaks, Yasmin Hani and Emely Poon at https://www.youtube.com/user/MalaysiaNIVEA.
NIVEA Whitening & Firming range is available in 3 categories below;
1) NIVEA Whitening & Firming Lotion, price starting from RM10.50
- NIVEA Instant White Firming Body Lotion SPF 15
- NIVEA Extra White Firming Body Lotion
2) NIVEA Whitening & Firming Serum, Price starts from RM9.50
- NIVEA Anti-Age White Firming Body Serum SPF 33
- NIVEA Extra White Firming Body Serum SPF 33
- NIVEA Instant White Firming Body Serum SPF 33
- NIVEA Night White Firming Body Serum
3) NIVEA Whitening & Firming Cream, price starting from RM12.90
- NIVEA White & Repair UV Body Cream
NIVEA Whitening and Firming range is available at all pharmacies, hypermarkets, supermarkets, mini markets and selected convenience outlets across the country.
For more information on NIVEA, visit www.NIVEA.com