LANEIGE’s all-new White Plus Renew Range has twice the brightening efficacy and now targets all three pigments i.e melanin (brown), carotene (yellow) and hemoglobin (red) with its improved MelaCrusher™ technology.
The all-new LANEIGE White Plus Renew is developed based on what women desire of their skin. In a clinical study which includes 1,200 women from 6 Asian countries, it was revealed that the one thing in common that these women desire is a brighter, blemish-free and a radiant complexion.Some Asian women are concerned about their dark skintone while most Chinese are concerned about their yellowish skin tone. The yellowish skintone is a result of accumulated skin cells with age over time due to the slowing down of proteasome activity which functions to get rid of waste pigments. Accumulated waste pigments in the skin will result in skin yellowing.
LANEIGE in this study also concluded that there are 6 core factors that determines skin clarity and radiance among Asian women i.e melanin production, brightness, moisture level, skin tone, skin tone evenness and transparency.
The key formulation used in LANEIGE’s White Plus Renew is the Melacrusher™. It is LANEIGE’s patented bio-brightening technology that functions to deploy our skin’s natural melanin to destroy excessive melanin in the skin through the stimulation of our natural autophagy biological process. In the improved Melacrusher™ technology, a brightening solution is added to reduce the red, yellow and brown pigments at the same time.
The left tube is Melanin where you could see it’s in dark brown color, and the right tube is added with Melacrusher™, the Melanin was lighten immediately after mixing with it.
The key ingredients and formula used in Laneige’s White Plus Renew are:
1) Green Tea Extracts that functions to inhibit the production of melanin (brown) and facilitates the discharge of the melanin.
2) Truffle Yeast Extracts boosts the skin’s health and shine. It possesses anti-oxidant properties, contains ample minerals and is rich in moisturising elements. Cellular-Detoxification also targets the yellow pigments in our skin cells and facilitates the discharge of age and stress related toxins from our cells.
3) Vitamin B3 (niacinamide) restores healthy colour to the skin by strengthening blood vessels in the dermis hence reducing facial redness.The new White Plus Renew range offers 2 Tones Up and Brightening in 8 weeks and 1 tone up in 2 weeks. The 3-colour care formula in this new range is customized for Asian women with concerns in dark, yellowish and red skin tones.They are free from paraben, animal ingredients, artificial pigments and mineral oil that make them safe for all skin types and do not clog up pores.
The White Plus Renew Original Essence that was launched in 2013 was the first product in the new White Plus Renew range that uses LANEIGE’s innovative Melacrusher™ technology.
It is also Asia’s No. 1 Brightening Essence with more than 10 Global Beauty Awards in 2013.
New product line-up under the White Plus Renew range includes White Plus Renew Capsule Sleeping Pack, White Plus Renew Original Cream, White Plus Renew Bubble Cleanser, White Plus Renew Skin Refiner and White Plus Renew Emulsion.
White Plus Renew Capsule Sleeping Pack, 3ml x 16 (RM110)
Known as the “Mochi Sleeping Pack” in Korea, the White Plus Renew Capsule Sleeping Pack is a new innovation that features tiny capsules (cream-type brightening ampoules) floating in a transparent gel (hydrating-radiance ampoules). The sleeping pack is formulated with an optimized ratio of 1:3; 25% are brightening ampoules and 75% are hydrating-radiance ampoules for intensive brightening care.The hydrating-radiance ampoules facilitate the penetration of the brightening compound into the skin. This transparent hydrating gel-type formula instantly moisturizes and softens the skin for better absorption of the brightening ampoules. The brightening ampoule is a milky, cream-type solution and when come into contact with the brightening ampoules will strike an optimal balance to form a non-sticky and silky layer over the skin.
Direction for use: Mix the two textures well before applying onto the face. Then rinse off with lukewarm water the next morning. Apply twice a week.
White Plus Renew Original Cream, 50ml (RM165)
The White Plus Renew Original Cream is ideal for day and night use. It contains active brightening compounds and moisturizing ingredients that instantly forms a protective film to shield the skin from external stressors and pollutants. Presented in an improved gel-type texture, this refreshing and non-sticky cream hydrates dry skin resulting in skin radiance with a brighter skin tone.Direction for use: Take approximately 0.4ml of cream and gently rub it onto your cheeks, forehead, nose, mouth and neck. Use as part of your skincare routine for both morning and night.
White Plus Renew Bubble Cleanser, 150ml (RM90)
The White Plus Renew Bubble Cleanser is an amino-acid based cleanser that is soft and has a bubble texture. It is smooth on sensitive skin and is ultra-hydrating. Its rich lather deeply penetrates into the pores to reduce pigment buildups while at the same time brighten up the skin. It also replenishes the skin’s Natural Moisturizing Factor (NMF), Serine and Glycine, which is easily lost with frequent cleansing.
Direction for use: Pump the cleanser either once or twice onto your palms. Lather with warm water and massage gently onto face. After rinsing thoroughly, dab your face with a clean cloth.
White Plus Renew Skin Refiner, 120ml (RM105)
Direction for use: Pump approximately 1ml onto your palms and gently pat it onto your cheeks, forehead, nose, mouth and neck. Use as part of your skincare routine for both morning and night after cleansing.
White Plus Renew Emulsion, 100ml (RM120)
Direction for use: Pump approximately 0.4ml onto your palms and gently pat it onto your cheeks, forehead, nose, mouth and neck. Use it as part of your skincare routine for both morning and night.
I have been using the All New LANEIGE White Plus Renew morning and night for more than a week now. First of all, I really like its light and refreshing scent, it calm my senses & made me feel good whenever using it. My oily combination skin absorbs it well too; my skin is not greasy at all.
I especially love the “Mochi Sleeping Pack” because my skin feels very soft the morning after applying it for overnight.
The all-new LANEIGE White Plus Renew range is re-packaged to reflect the superiority of this product line with its new Brightening Light Green and Blue premium packaging. I really like the packaging of the range, they are just classy and user friendly as it comes in pump, dropper and spatula.Unlike many other Whitening and Brightening that always caused my skin dehydrated, LANEIGE White Plus Renew is indeed very moisturizing. It gives me sufficient moisture and helped even-out my skin tone. Most importantly, it does a good job of promoting fair radiance to the skin. I see my complexion becoming fairer and more radiant after 1 week of continued use. And the price will not burn a hole in your pocket.
The five new additions are already available at all LANEIGE beauty counters nationwide this March.
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