Through this campaign, Hada Labo pledged to donate RM1 from every Hada Labo Premium Whitening products sold at Watsons outlets nationwide to its ‘We Care for Society’ campaign fund during the month of March. Through the partnership with Watsons, Hada Labo has successfully raised RM50,000 to support this campaign.
The funds raised through this campaign was used to support a group of 37 low-income B40 women bakers and tailors in baking 22,000 pieces of healthy cookies and sewing 500 pouches for 500 elderly folks from 12 different aged homes around Klang Valley in conjunction with the upcoming Hari Raya celebration.
Among homes that Hada Labo reached out to for the cookie and pouch distribution, were Pusat Jagaan Al-Fikrah Malaysia, My Aged Care, Laman Khaira, Darul Insyirah, Zara Aisyah Care Centre, Pusat Jagaan Husna Arrashid, Pusat Jagaan Warga Emas Kaseh Bonda and Pertubuhan Cahaya Hati Selangor.
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her commitment to the cause and the brand's support to low-income B40 women since the Covid-19 pandemic. She reiterated that the brand would continue to offer relief to disadvantaged women in the future as well.
“We’ve been running this campaign with WOW & Watsons for the last four years to help improve the lives of B40 women who were badly hit during the pandemic and although we are now in the endemic phase, their economic situation has not improved much with the high inflation rate. We hope that our programme will offer some financial relief especially with Raya just around the corner,” said Lim.
Hada Labo employees also partake in visits to aged homes for Raya cookie distribution and communal work at a selected home to send their love and care to the aged community.
WOW’s Chief Operating Officer Lakshwin Muruga added that the low-income communities are still suffering financially even after the pandemic. Wages earned are not enough to cover their expenses and small-time business owners are finding it hard to make profit with the high inflation rate.
“We really appreciate the financial contribution by Hada Labo and we are sure that it will make a difference in the lives of these women, especially during Hari Raya season where expenses are usually higher during the festive period,” he said.
“Overall, Hada Labo's efforts to improve the lives of B40 women are commendable, and its commitment to making a difference through such campaigns is indeed praiseworthy. The brand’s focus on empowering low-income communities with valuable skills and knowledge that can help them achieve financial independence is truly inspiring,” he added.