Attention all coffee lover, we can now stay at home and drink good coffee! Nestlé Malaysia is introducing another compelling segment with the launch of Starbucks® Premium Instant (Soluble) coffee. The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages. Available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks®.We are blessed to be able to enjoy high quality Starbucks® coffees in a convenient instant/soluble format, at home from April 2020. This comes after Nestlé Malaysia introduced Malaysians to the exciting ‘Starbucks® at Home’ coffee last September 2019. The range was made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks® capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies. The products were the first innovation jointly developed by Nestlé and Starbucks® after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks®.
Now, with the launch of the new range, we have more choices to choose from. The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes of delicious dark chocolate.
The new coffee beverages are directly inspired by signature Starbucks® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte.
Mr Othman Chraibi, Business Executive Officer, Beverages Unit, Nestlé Malaysia Bhd, said, "The continued strong collaboration between Starbucks® and Nestlé enabled us to move at speed and to expand the Starbucks® brand into the instant/soluble coffee segment, which consumers in Malaysia know and love. We are delighted to keep leveraging on our coffee expertise to create new coffee premium experiences for consumers to enjoy conveniently in the comfort of their homes. We are very excited to introduce our high-quality Starbucks® premium instant coffee range, as it is a great solution to recreate the signature Starbucks® beverage with no preparation hassle. It has never been easier to be your own Barista.”
All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices Arabica beans that are served in Starbucks® coffeehouses around the world.
The ‘Starbucks® at Home’ Premium Instant (Soluble) coffee range is available on Lazada and Shopee as well as selected retailers and supermarkets.